 So Jeanine a very simple question. What is service design? Oh Gosh, well service design really to me is about being able to create the ideal experience over a journey so to be able to To do the research and understand what it is that people want What are the things that hang them up and frustrate them and fix things like that? And so that you've got an ideal of What will be the best possible experience for the user going through that? experience, but at the same time the distinguishing thing for Service design is to be thinking about the back end. What is possible? What are what's complicated to do? What are the priorities? How to make it happen? And that's for me I think one of the most important things when you do when you're thinking about how does it actually work? That's what service design is all about and that's it's very different than industrial design to make it products for sure Because the organization is the manufacturing plant and analog to what is a you know, it is an industrial design problem, right? So that's complicated and it often involves people it involves processes strategies technologies So many more things that you have to sort of optimize and put together and not only that but convince a lot of people to Go your way. So, you know, that's what the challenging part is about service design for me So this video is just one piece of the puzzle Make sure you check out some of the other episodes to get the full picture And if you'd like to learn how to explain service design in a quick and compelling way Make sure you sign up for the free course that I've got for you over here Thanks so much for watching and I look forward to seeing you in the next video