 So, welcome to the Dr. Gundry podcast. Have you ever felt mediocre, untalented, or a step behind your peers? Has fear ever caused you to set your dreams aside and well play it safe? My guest today knows exactly what that feels like and is proof that you can turn things around. In just a minute I'll speak with hotelier, humanitarian, and internationally known artist Jeremy Kohert. Jeremy went from a struggling student to a world renowned photographer who shot the likes of Taylor Swift, President Obama, and even Pope Francis. And now he's sharing his story through his book, I'm Possible, jumping into fear and discovering a life of purpose. Today we're going to discuss how to break free from the cants and shouldn'ts holding us back to become the people we were meant to be. So Jeremy, welcome to the program. Thank you. Thank you for having me. Appreciate it. You know, you and I met in a very interesting way and that was very serendipitous and a lot of fun. Do you mind mentioning how we met? Of course. Yeah, it's a crazy story. I've been on my own health journey and I was on my way to LA to be on a Hallmark Channel show and somebody told me to read your book and so I got the book to read on my trip to LA on the flight and back to Nashville. And so I've got your book, I'm flying out to LA and I get to the show and on set I'm backstage kind of waiting for my turn. And I hear somebody say your name and I was like, wait a minute, you've got to be kidding me. And I realized that moment that you and I were the only two guests on that show that day and it was just, I literally could not believe how small the world was in that moment. And so yeah, that's how we met. It's pretty crazy. So maybe we'll get back to, you know, what, how, why somebody gave you the book but I want to talk more about, you know, why you, you wrote this book and, you know, as a kid, apparently you struggled in every academic in school. You doubted you'd be anything other than mediocre. What kind of struggles did you have as a kid? Yeah, I was just a very quiet, shy, average kid didn't think I would do much in life, didn't make great grades. And so I had very low expectations for myself. And you know, it took a long time to overcome all that. But yeah, growing up, I just was a kind of a BEC student, never a straight A student, you know, that kind of thing. And I lived by the two words I can't, I can't play baseball, I can't play piano, I can't do this, can't do that. And so, you know, my parents really helped me overcome those two words over the course of my life. Interesting. This kind of came from internally that these words, so what wasn't coming from your parents? No, it was all internal, just my own self-doubt, fear, you know, all that stuff. So what did you think you were destined to do? I wasn't sure. I figured it would be in the arts, whether it be music or art itself, you know. I was definitely into music growing up, but I wasn't really sure. I was kind of game for whatever. So while you're from Nashville, so I hope you were into music. Yeah, I actually grew up singing professionally in a little kids group. We sang on a Willie Nelson record and John Denver and all these famous artists. So I was a professionally trained vocalist as a child, which is pretty crazy. Wow. So how in the heck do you go from a vocalist to, you know, a world-famous photographer? I don't know. I don't. Take me, what was the turning point that, you know, you realize, hey, I'm not going to be a vocalist. I think I'll take some pictures. Yeah, we are. We are jumping around. I mean, there's obviously a lot, a lot in between those moments, and it's of course all in the book, but I, yeah, I had a band in college with my brothers and when I could tell that they weren't as serious about it as I was, I decided to turn my attention towards the arts, visual arts. And so I studied graphic design in college, you know, monitoring illustration, and at that point knew that visual arts is what I wanted to do. So graphic design is actually what I did a long time before switching to photography because I actually took one photography class in college and I got a D and nearly failed. And so it wasn't until many years later that I rediscovered photography and fell in love with it. So yeah, you got to help me with that. So you almost, you almost failed photography and it sounds like you were quite a good graphic artist. What was the turning point that you say, you know, I'm so bad at photography. I think I ought to take it up as a career. Yeah, well, it was, you know, photography was one of those required classes in college. I didn't actually want to take it, but I had to and I didn't do very well. And so that was 98, 99, and then it wasn't until 2001 that the first digital camera came about. At that point, I already knew the, all the world of digital editing, I knew Photoshop because I was a graphic designer, I knew all the digital tools. So once a digital camera came into play, that made a lot of sense for me to start playing with. And so I would actually use a camera to scan in images and textures to use in my design. And then living in Nashville, all my friends were musicians. And so once they found out I had a camera, then they would ask me to start shooting them. And then I turned out to be good at it. And then their labels would start hiring me and the rest kind of took off from there. I was discovered by an agent in Hollywood and then she put me on a roster and the next thing I knew I was shooting, you know, big celebrities in Hollywood and around the country. That's fascinating. That was actually what my question was going to be because my guess was that you were going to take pictures to work in graphic arts and one thing led to another. So I should have said that first because then I'd look really smart. But so, yeah, that's fascinating. Were there people along the way who, when this started happening, you know, guided you in this direction? Were there people who really made a difference in your life going this direction? Yeah, of course. I mean, obviously my parents had a massive impact and I talk a lot about that in the book. But then I found this guy who was kind of a, not even a mentor, he was a hero. Somebody I idolized and looked up to and I got to meet him at one point and we became friends. And he's the one that said you should buy this new thing called a digital camera, which that changed my life. And he was also the one to say you should quit your ad agency job and start your own company. And he told me that at the age of 24, I'm now 42 and I've worked for myself ever since that day. He said you should quit your job tomorrow. And I did quit my job tomorrow. And again, that was 18 years ago and I've never, never looked back. Whoa. What? I mean, quitting your job at 24. And doing something that you almost flunked out of in college. I mean, take our listeners and viewers. What goes through your mind? How do you do that? Because a lot of folks are in that position. How the heck do you do that? Yeah, I think oftentimes when we're most afraid to do something, that might mean we're most meant to do that thing. We hear a lot of actors in Hollywood say they chose to do this film because they were terrified of it. And I'm often drawn to the things that I'm really scared of, you know, I'm drawn to jumping into that dark place, that dark place of fear and just kind of not knowing what's going to happen, but being excited. And I like the idea of risk. I like the, even as a kid, I loved, you know, walking into a haunted house. And back in the 80s, they were actually really scary. People could actually grab you and, you know, these days there'd be lawsuits involved, but I remember in the 80s, I just loved like walking into these haunted houses because even as a businessman now, that's what it feels like when you're starting something new, you know, in your world when people are starting a new way of eating a new lifestyle, like it all can be very, very daunting and scary to try something new. But I've found over and over again that I'm just really drawn to that moment, to that feeling. And, you know, the worst that can happen is you can fail. And I find that even through failure, you're still learning a ton. And so it's really not failure. So have you, now you credit your parents, like you mentioned, with a lot of this, are they, it sounds like they're the real backbones that are there to give you the confidence to leap out into the, into the void? Yeah, for sure. And how, what did they think when you quit your job at 24? They were, you know, worried for the obvious reasons, you know, worried about me, are you sure that's a good idea? Because I had, you know, health benefits and all, you know, all the things insurance, all that good stuff. But I was, you know, I was pretty, pretty hard headed and knew that I needed to do it. You know, it was kind of drowning in the corporate world. I just, it didn't inspire me. It didn't motivate me. And I knew that I enjoyed working with my friends a lot more. So I knew that it was time to jump. You know, we've had, we've had other people on the podcast that tell a similar story that, you know, the corporate world, they were drowning or strangling, and they, you know, they made similar leaps. And it's fascinating, you know, where, where do you get, where do you get the courage to do this? And you think, it sounds like you were kind of born just to take leaps into scary things. Maybe it's definitely, I mean, it's definitely still scary. Like right now, I'm sure we'll get there in a minute, but I'm pursuing a new career, a new journey that is more terrifying than anything I've ever done. And it's not like you overcome fear. It's not like I finally defeated fear because fear is still there every single day, fear and doubt and insecurities. But I just know that those things are part of the journey. You know, they're at 9am tomorrow. When I want to get back to work, they're all going to be there again. But it's just being a professional, that knowing, knowing you're still going to be battling those inner voices. So there, your career as a photographer, were there, were there fearful moments when you were going to take a picture of a star who was intimidating or President Obama or the Pope? How do you, how do you get ready to photograph somebody like that? Yeah, it's, it's wild. For sure. I've had some wild encounters and I do get star struck. I do get nervous, but also I have to remember that they're just another human being like myself. And they also have their fears and insecurities and I just have to treat them like I would treat anybody. You know, I think that's the most important thing is treat the, you know, janitor in my building the same as I would treat, you know, President Obama or whoever I was photographing at the time. And I'm very laid back. My countenance right now in this interview is the same as it is on a big photo shoot, you know. So taking pictures is not changing lives. It's not saving lives. It's it should be fun. A lot of people take away too seriously. So my approaches, let's have some fun. Let's make some cool images and see what happens. So you're so I take it you're not kind of like Austin Powers with his camera going work it, baby, work it. You know, sometimes I kind of have to play that role for sure. I've done some fashion shoots and the client wants me to be a lot more talkative and encourage the model more. So I've had to I've had to find my inner Austin powers a few times. Yeah. Tell me what people on a regular basis can overcome a feeling of, you know, defeat and forge ahead. You got to give give us some tricks because you're right. Everybody fails. And quite frankly, if those of us who are listening haven't failed yet, you haven't been at this long enough. Exactly. I just feel like my story in the book is everybody's story. Like once I've the reason that this, you know, I did the talk. So my buddy, let me rewind. I did my buddy years ago, Johnny Cup, asked me to speak at his conference. I said, dude, I'm not a speaker. I can't remember a talk like that's just not my thing. But then I came back a few days later, I was like, you know what? I think if I drew a talk in Photoshop and made a time lapse video, that could be really cool. And so I did it in the story. The video was about my childhood and how I couldn't do anything. I did bad in photography. I got fired from my first ad agency job, was told I wasn't creative enough. You know, just never had a lot of confidence. But then I overcame all that and went on to become a very successful photographer. But then we're less like success to me didn't mean as much as I hoped it would. Or I thought it would. And so what did matter? And it goes into my journeys as a humanitarian photographer and somebody who does projects that try to help others in need. So I made that talk and then that launched my career as a speaker. So I've now presented that story all over the country. And the reason it's successful is not because of me, but because that story, like you're saying, it is everybody. You know, we all have people look at you, they look at me and they think that we've got it all figured out. And that we're just on this pathway to perfection, you know? But they they have no clue that I'm still wake up every day with all these issues still, you know, insecurities and doubts. So what does it mean to be a humanitarian photographer? Yeah, I guess it could be interpreted a lot of different ways. I think for me, it just means when you use a camera to help in times of need. So I've done wildfire humanitarian projects. I've done hurricane disaster relief projects. I'd like to tell stories for. So, for example, after the wildfires in Gatlinburg, Tennessee, a couple of years ago, they destroyed just it was devastating, much like the California wildfires. And I went down there and just told stories of people and what they lost through drones, using a drone to photograph the damage with a white mattress in the middle of all of it, with the person laying on the mattress. So you could really see the perspective and scale. And then we built we built crowdfunding pages for each of those people. And then I try to spread the word to Time Magazine did a huge feature on that project. And so I think it's just anytime you're using your camera to to offer humanitarian aid in some sense. Yeah, and you're you're quite the humanitarian now. And I understand you've you've got this exciting new project. You want to talk about that? How is that an offshoot of what you've been speaking about? A little bit, yeah. So basically on May, I'm sorry, April 30th, 2012, I was in Los Angeles for a photo shoot and I was walking through a hotel to the meeting. And just randomly, I had just a ginormous idea for a new hotel brand. Granted, keep in mind to have no experience in hospitality, nor does anyone in my family. I don't even have any friends in the hospitality industry. So this was as random as random could be. I mean, I just out of nowhere had a really big idea for a hotel. And the idea was that he'd be in that moment was like, there should be a hotel where everything in the building is connected to causes and nonprofits. So that when people choose this hotel brand, they are changing the world around them for the better. And I had the idea to call it the purpose hotel. And so it was really I knew it was a good idea, but I was still terrified of it. I was 35 years old at the time. Freelance photographer wet wet photographer goes and builds a global hotel chain. So I pocketed the idea for three years because I was so afraid of it. It was too big. And then in 2015, I started taking steps towards that. We launched a Kickstarter to the public and we raised nearly 700 grand to kind of get the ball rolling. That money is obviously gone to all of our many startup, you know, architects and designers and attorneys and websites and graphic designers, all kinds of stuff. And now we're well on our way. We should break ground on our first hotel in Nashville next year. And so there's a lot happening. But, you know, it turns out you can build a hotel from scratch. It's pretty crazy. So how? Yeah. So you don't know anything about this, right? Yeah. So and so you say, I'm going to open a Kickstarter campaign and I want people give me money to do something I know nothing about. What what goes through your head? Where do you know, where do you get the inner strength to to pull this off to to pitch yourself? And I actually want to take an excerpt from your book. You use you use the old saying fake it until you make it. Is that kind of your mentality in all this? Yeah, I'm a photo career wife, for sure. On the hotel front, obviously, it's a much bigger business that involves a lot more people. And so to answer your question, probably my biggest strength is how well I know my weaknesses. And so I go and find people that are that fill in the gaps of my weaknesses. And so with the hotel, you know, when when I made this the decision to launch a Kickstarter, it actually took us about a year before we launched the Kickstarter. And during that year, you know, I got a business partner who is extreme left brain and knows the hotel industry. And together, you know, we we got to go on now. We have a CFO and advisory board, a lot of other people that do know what they're doing that do have decades of hospitality experience. And so it's definitely not not me anymore. I'm a part of a much bigger team, but it did take me to kind of get the vision going, find the put the pieces together. And, you know, like I said, it took a year just to launch the Kickstarter and another year to kind of do it and wrap it up and get everybody sent sent their, you know, robes and desks that they ordered and keys and all that stuff. And so it's a lot of work. That reminds me of a song from one of my favorite reggae artists, Shaggy. And Shaggy's got a song that his mother said if you're the smartest person in the room, you're in the wrong room. And just hearing you say that just brought that song into my mind. And I think, yeah, what you just said is brilliant advice. Surround yourself with with smarter people and it'll make you smarter. Yeah, I can't even convey how funny it is for me to be in hotel meetings now with all these just brilliant business people. I don't even know what a lot of the words they're saying means. Like I'm over there acting like I'm working and I'm actually like googling the words they're saying just so I can understand what they're what they mean. You know, so yeah, I'm in way over my head. But again, thankfully, I do have a business partner and a CFO and a lot of advisors and people on a team that they know what they're talking about. But you're not just the pretty face of this operation. Are you? No, so I've spent seven years. It's not just the idea that I had. It's probably a couple hundred ideas within the hotel because I've spent these seven years really thinking about, OK, what happens when they enter the room? What happens when they walk in the elevator? Which organizations are going to be involved? What would those organizations do? How will the soaps be connected? The blankets, the art, the furniture. So I'm really the creative director, if you will. I think through all the creative elements, the I care about what people are going to smell, how they're going to feel, how they're going to be welcomed, what they get, what the staff is going to say to them when they walk in the hotel. That's really where my head lives, you know, so I guess you could call that the the visionary, the creative director. Yeah, when it comes to the day-to-day operations, that is definitely not my role. OK, so getting back to something you said earlier, are there are there other misconceptions out there about successful people? You've obviously mentioned one that this automatically didn't happen for you. Any other misconceptions about successful people? You certainly see successful people in your life. Yeah, I mean, gosh, I think there's misconceptions now every day about all of us because social media is the the king of misconceptions. We're all, you know, posting our highlights and the best moments of our lives. And it's really can really cause some serious, even for me, some serious depression. Because anytime you go on social media, you are you are looking at all the things you didn't get to do, all the people you didn't get to hang out with, all the events you didn't attend, all the parties you didn't attend, all the cars you don't drive, all that, you know. And so it's it's kind of poisonous, I think, for a lot of us, you know, and I really feel for young people, you know, you and I get to grow up without social media, which I think was amazing to not have it growing up. And so I really feel for people. And so, you know, I don't know why I got off on that tangent. Could you ask me about, you know, kind of celebrities, but or successful people? And I mean, there's so many concepts, misconceptions. Like I said, they're all insecure. They all have their their battles they're facing. And we just from the outside get to see the, you know, the winds. So, yeah, it's important for us to remember that. Even even as a guy whose job it is to, like here, here's how a photo shoot works. So, you know, let's say whatever blank, beautiful female celebrity walks into my studio, they've hired the best hair makeup people, right, in the world to do their hair makeup. The best wardrobe stylist did to make them look literally perfect. Then my job is to light them the most flattering way possible. And then we take 2000 photos in one day. Then we narrow that, you know, down to one photo. Then that one photo gets into the best skin retoucher and the planet that then goes in pour by pour and fixes their skin. Then the poor teenager reading the magazine looks at that photo and thinks, oh, I wish I looked like that. Little does she know that that celebrity also looked like crap when they walked in the door for the photo shoot. You know, and so it's amazing how much work goes into making celebrities or successful people look the way they do. Nobody, even the models actually, they all look like everyday people when they walk in the door. Should we have a caption at the bottom of all these pictures saying, warning professional celebrity on a closed course, don't try this at home? Yeah, exactly. Thankfully, there is a trend now where a lot of magazines, I've seen Target do it, they're starting to show photos that are not retouched. They're showing men and women that are not super thin. There is a trend towards showing real life, which I think is amazing. Yeah, and I think as you just kind of ripped on, we've got to do something about the power of social media. I'm not smart enough to figure out what that is, but it's certainly capable of ruining an awful lot of lives. Besides the good benefit, there's a lot of bad benefits. I don't know, luckily my children are grown, but I have two grandchildren that luckily are very young yet, but I fear for them in the coming years. Luckily their parents are pretty dog-grounded, so we'll see. Yeah, exactly. All right, so give me one more example. I think this hotel concept is fascinating. We hear all about recycling and we hear all about hotels that are using indigenous people. It sounds like you're kind of putting this all in one concept. Give me an example, what can a guest expect? I mean, what's gonna be in the room that makes your hotel so different than what's out there? Yeah, it'll be pretty thorough. So for example, when you walk in your room, when you access the internet, there'll be free internet where you can upgrade the internet, but when you upgrade, that money will go to fight against human trafficking through an organization called International Justice Mission. When you order room service, you'll feed a child a need through food for the hungry. Your blankets will be sewn by survivors of human trafficking. The artwork will come from humanitarian photographers and other artists out there. There'll be a charity water well in the lobby that teaches people about clean water and the importance of that. So kind of wherever it makes sense to make a connection to a humanitarian cause, we will do that. We're talking to organizations where they teach homeless men how to build furniture. So the desk you sit on to work at your hotel will most likely be built by a homeless person who was employed to build that desk. And so the goal is to create as many jobs out there for people locally, domestically and internationally. And if the hotel doesn't do that, then it's just into the hotel brand, which I find quite boring. And so we have to be successful in our mission to help people all over the world. That's fantastic. And thank you for mentioning charity water. I'm a personal supporter of charity water and profits from Gundry MD go to charity water. That's awesome. You know, with Gundry MD, we've built now over 1,000 wells. It's incredible. For people who had dirty water. And I've had the privilege to go to Ethiopia this year and actually see this in action. So good for you. It's a phenomenal organization. What a small world. Yeah, Scott Harrison is a dear friend of mine. He's one of the first people ever told about the hotel idea. So Scott and I are very connected and he wants to build an actual functioning well in the hotel. So we're really excited about that. Well, that's gonna be fun. Maybe he'll let me come and help drill it while you're there. And so we now have two degrees of separation. Absolutely. And obviously this, I would think goes without saying but in the hotel, clean eating is gonna be truly a massive priority for us. I don't believe something should be called the purpose hotel and we should be selling junk food in the hotel. And so I'm really excited to push healthy living, clean eating hardcore through a hotel. That's fantastic. You and I met because of a health issue that you were facing and you don't have to but if you feel like it, can you update me on how things are going? Sure, yeah, I found out just this year that I have a disease called Friedrichs of Taxia. And for years ago, somebody noticed that I couldn't walk straight. And I was athletic in high school and college. I played a lot of sports and so that was news to me. I was like, what do you mean I can't walk straight? Of course, again, and sure enough, he was right. I couldn't walk in a straight line. And ever since then, it's gotten a lot worse. I sometimes walk like a drunk. And so I am on a long journey to figure it out, you know, to figure out what can help. And I'm a big fan of what you do and what you teach. And so far, I have struggled just personally to find the discipline to perfectly follow your diet but I believe 1,000% that it works. And I believe you, when you told me that your plan has specifically helped people with the Taxia, I very much believe that because I did quit a lot of things hardcore last year. I quit gluten and dairy and soy and corn and coffee, alcohol, sugar or fried foods, you know, all of that. And I saw just a 1,000% turnaround. All my symptoms went away. And then I've also obviously tried the lectin-free and it does work, absolutely. I just travel a lot and I struggle to follow diets when I'm traveling, sitting with a client at a restaurant and there just simply are no options for me. So it's definitely a struggle but I'm definitely a huge supporter and believer. Well, let me tell you a success story from yesterday. Cool. And I think this may give you some more motivation. A young 34-year-old gentleman came to me with his wife and he had some neurologic symptoms and I won't go into them. And we did some very specialized tests from a company that looks not only for leaky gut but looks at whether or not you react to lectins but also looks for a lot of markers of brain injury, autoimmune markers of brain injury. And when we first did this test actually about two months ago, he was on a gluten-free diet but there was tons of gluten in him because he traveled a lot and he was shocked and we found that in fact he was sensitive to a number of lectins, including spinach. So there's a lectin and spinach that I won't go into today but he had two markers of brain inflammation, one of which was a demyelinization which correlates with developing MS. And that got his attention and so his wife said, look, for the next two months, I'm gonna cook all your meals if you're traveling, I'm gonna put them in things wherever you go, you can heat them in the hotel, you're gonna do this. Now this guy is a meat and potatoes guy and I saw him yesterday because we had just repeated his labs and first thing he did, he says, I gotta tell you, this was the hardest thing I've ever done in my life. I am a smart guy, I'm a good businessman. This was the hardest thing, it was like withdrawing from drugs and I can't believe how hard this was and unless my wife had kept at me, I would have stopped and it was really hard. He said, now the last two weeks, it's okay, I've finally gotten over my pity party and so we open up his new labs and this guy, the way it works, red shows lots of gluten so he's almost all green, he's got a couple little markers here and there but almost all the gluten is gone but then we open up his neuro, it's called a neuro zoomer and both markers of his brain inflammation are gone, he's normal and he goes and his wife turns to him and she actually hits him in the shoulder and she says, you see dummy, I told you this was gonna work and the guy's so excited but he was quite frankly, he was so miserable trying to adhere to this and if it wasn't for his wife doing all this. So all I can tell you is it is worth it, I just saw it again yesterday, it's really hard and good for you and listen, I'll volunteer to help you with the restaurant and what should go into those foods. Oh man, we would love that, we would really love that. Because as you know, I'm on a mission for this and heck, if you're gonna have a charity water well in the hotel, I'm there. Absolutely, yeah, we can't wait to partner with him but I'll take you up on that, I will definitely hit you up because we've already had a lot of meetings about the restaurant and the food and all that so that would be an honor to work with you on that. Well, I was the nutritional advisor for Six Senses Hotels and Resorts and the entire Eat With Six Senses program is mine and my colleague, Patrick Wahlberg, so I know how to do this and implement it so I'm happy to help. I love it. Yeah, what do you hope people take away from reading your book? I hope they find themselves in my story and I hope that they see that truly anything is possible. I'm building a hotel from scratch, a global hotel chain, like if I can do that as a failure in school as the guy who got fired from his first job and the guy who nearly failed photography, if I can do all this, then just imagine what you the listener can do. Yeah, is there anything scaring you now or is this hotel scaring you to death and don't wanna think about other things? The hotel is definitely still scaring me every day. It's a just, I can't even express how big and complex it is, but I'm doing another project in the Bahamas, hurricane relief project in the Bahamas that'll be quite complicated as well and it's certainly scary, but also exciting to think that we can possibly help. What do you do for yourself? What's your downtime other than having two dogs? Well, I have four kids and so my- Oh. I have a 13 year old and 11 year old that are biological, then I have an adopted son who is eight and an adopted daughter who is seven and so we are fully busy with sports and all the things. And any downtime doesn't sound like that. Yeah, not a lot of downtime. I travel a lot, my wife's a real estate agent so we have multiple careers that we're juggling, but anytime I'm with my family in the outdoors that's pretty much a good downtime spent for me. All right, yeah, spend more time outdoors. That's right. I agree. It's been great having you on the program and to see again and where can listeners find out about you and your work and how do we contribute to the hotel or urge you on? Yeah, thank you for asking. It's all pretty easy. I'm at Jeremy Cowart on all socials. I'm at JeremyCowart.com. The book you're holding, my new book, I'm Possible can also be purchased on my website. And then for the Purpose Hotel, it's just the PurposeHotel.com and the Purpose Hotel on Socials, so. And is this gonna be a worldwide hotel? Is that your vision? That is certainly the vision because it's simple. The more hotels there are, the more people are helped and so yeah, absolutely, as many as possible. Love the concept and I love what you're doing. Thank you so much. Keep us informed. We'll do it. All right, take care. Are you too? Okay, it's time for the audience question. Liz851 on Instagram wrote in and asked, I'm new to plant paradox. Does the food have to be organic? Where I live, we don't have access to many organic items. And if we do, they're very pricey. Will I be able to do the program without buying organic? Great question, Liz. And I talk about all this often. So one of my favorite sayings is do what you can with what you got wherever you are. No, you don't have to do organic to do this program. Do I think the more organic you do, the better? Yes, in fact, there's some very good human data looking at families who were asked to eat organic for two weeks and the level of pesticides and heavy metals and herbicides in their body, in their blood dramatically fell in two weeks time just by changing to organic. Now the other good news is major retailers like for instance, Walmart have now pretty much insisted that the organic foods that they have and their organic suppliers are gonna charge the same amount for organic as conventional products. And you're gonna see a movement of other major retailers following Walmart's lead. So Walmart's almost everywhere. And if it's not in your town, it's probably in the town next door. And it's probably well worth a trip to go to a Walmart. Nothing for or against Walmart, but good for them for making organic possible for families who otherwise can't afford organic. So, but do what you can do. Get rid of junk food and if a conventional head of Romaine lettuce is all you can afford, that's a whole lot better than a bag of Cheetos, okay? So that's the message. Review of the Week. We got the Review of the Week, PH0813 from Apple Podcasts writes, I start every Monday morning off with your amazing podcast. I've read all your books, thank you very much, and continue to apply the vast knowledge you provide in them for my health and diet routines daily. I have learned so much over the last few years about the food industry and thank you for being a reliable and valuable resource, for making this truthful information readily available. Well, thank you for writing that. That's actually why I do this, to get you the information to improve your health. And please, if you're enjoying these podcasts, write in and tell me, I actually read this and it really motivates me to keep doing what I do. And if you've got a question, please write us. I read your questions and we'll have a podcast about it, I promise, we'll get to you. So thanks so much for writing, I really appreciate it. Before you go, I just wanted to remind you that you can find the show on iTunes, Google Play, Stitcher, or wherever you get your podcasts, because I'm Dr. Gundry and I'm always looking out for you.