 Welcome back to The Breakfast on Plosive Africa. Now, let's go back in history to, apparently, the year I was born. And a couple of months after my birth, there was a coup in Nigeria. It was, of course, concentrated by former military administrator Ibrahim Babangida on this day in 1985, the 27th of August. Two years earlier, there was an initial coup in 1983 where a current president, Muammar Dupuhari, had overthrown the Shihushagari government. But on this day, Babangida carried out his own coup, accusing the current administration of what he termed Buharism and, of course, corruption and failure to fix Nigeria's economic woes at that time. It's pretty much the same explanation for almost all the coups in the world. But he had blamed Muammar Dupuhari back then for failing to fix Nigeria's economic woes and, of course, also running a slightly corrupt government and imposing what he termed Buharism in 1985. He then, of course, replaced the Supreme Military Council with what was called the Armed Forces Ruling Council. Ibrahim Babangida had stayed in power until 1993 where, of course, there was then new drama in Nigeria with the Naud election and the MKO Abiyalan, some of all of that. But that's a totally different conversation that happened much, much later. But, of course, it was on this day that the 1985 coup took place in Nigeria. Muammar Dupuhari was then arrested in 1995 and sent to prison in Benin City until 1988 when he was released. But I also quickly mentioned that in 1990, during Ibrahim Babangida's time in power, there was an attempted coup by Major Gideon Oka. It was a failed coup that, of course, he was able to escape where the coup was, when it started. Gideon Oka was then arrested along with his co-conspirators and executed by firing squad in 1990, that same year. It was basically a lot of drama between 1983 and 1993. It was basically a time in Nigeria's political history that would forever be relevant in our history. But on this day, Ibrahim Babangida overthrew the Muammar Dupuhari government and took over power for the next eight years. 85 to 93, yes, eight years. Wow. And almost 50 years later, President Dupuhari is... Yeah. And people will also mention that some of the drama that ensued in this period are... Well, no need to go in that direction. But some of the things that happened on this day are very relevant with what is currently happening in Nigeria today and what has happened since 2015 concerning Muammar Dupuhari. Let me now go to the year 1955, on this day in history, the 27th of August. And on this day in history, the Guinness Book of Records debuts. Yeah. So just before we get into the Guinness Book of Records chaos, I would also just quickly throw in the fact that I hope, and I completely hope that we have fully and 100% moved away from the era of coups it has happened in a few African countries, even in... I can't remember where now, not very... Chad, yes, not long ago. But I'm hoping that we've completely moved away from that era and we are in a totally different space currently. Something else that I would throw in is that some of the people who will be mentioned, some of the names that would be mentioned, I would always be relevant with regards to Nigeria's political drama, the ups and downs, the coups, the overthrow of governments and some of all of that are still very much alive today and still have a say with regards to Nigeria's journey. But anyway, just to quickly throw that in, Nibrayen Babangida was interviewed a few weeks ago, if you remember, and he also made some statements concerning his time then and where he is today. All right, going now to the year 1955, on this day in history, August the 27th, the Guinness Book of World Records debuts. And it was a very interesting time leading up until this day in history. The Guinness Book of World Records, first of all, has sold over 143 million copies. It's spread to 100 different countries and it's published in at least 22 different languages. The inspiration behind the Guinness Book of World Records can be traced back to Sir Hubebe who went on a hunting trip with his friends in November 1951. Now, he tried to shoot at a bird called the golden plover, but he missed it. Now, after repeatedly trying to shoot at that bird and missing it, he and his friends began to debate whether that bird, the golden plover, was the fastest hunting bird in Europe. Now, when they continued that debate, they began to delve into the credibility of the facts in various books regarding the fastest birds in the world. And after they couldn't decide on that, they decided to go on and publish a record book for a British pop to resolve all the objections regarding which bird was the fastest in the world. Now, at that time, this particular guy, Beaver, was the managing director of Guinness Brewery, founded in Dublin in 1759, and the book was to be distributed free of charge in a pop, aimed at promoting the brewery, but the book became so popular, they decided to begin to sell it. And before long, the book became a bestseller. After that 1955 debut, the book also debuted in the US in 1956, and since then, there had been no turning back. The book had been published multiple times. And it's one of the most successful brands in the world. The book is loved by people all over. And, yes, talking about if the good employer was the fastest bird in the world, it was confirmed to be the fastest bird in the world. So on this day in history, August 27, 1955, the Guinness Book of World Record debuted in that brewery. Okay. What I've picked up from here is just really, really great marketing for that brand. And then also, if you remember, not long ago, there was a particular beverage, a soda brand, rather, that had very, very brilliant marketing put in the names of people on bottles, which was phenomenal marketing. But at the same time, I would say that the Guinness Book of Records was something that I grew up with. In the 90s, it was something that was part of almost every household. If you go to a person's house, and it's a big book, what was on the hard copy back then, Guinness Book of Records, it was something fascinating that everybody tried to read. You read about the most interesting records. The longest meals in the world. The most interesting type of records that you could ever imagine. And it was always placed in different segments. There was the one for health, there was the one for food, there's the one for aviation, there's the one for television, some of all of that. It was just a very, very fascinating book. And you can read it and not stop turning the pages until you finish. It was so interesting. With Nigerians, I've also tried to get on that record. I remember DJ Obi, a few years ago, tried to create his own Guinness Book of Records by DJing for about three days or four days, or the longest DJ set, I remember. A few years ago, actually, in 2015 or 2016, sometime around then. They just have ignored my own record. The fastest record. Sweetest spatula in Lagos. Don't get to that. That's it on today's industry. Let's take a break here and we'll return for our first week conversation after the break.