 The event industry is an integral part of Africa's growing economy, and as such, there needs to be an encouraging ecosystem to ensure sustainable business. This came up on the sidelines of the third edition of TEXA, which held the latest recently details in the reports. This one is nice. You look nice in this one. So that was something that event managers were loving to do. The event-planning business is highly profitable and can be started with no or relatively low capital. It is, however, pertinent, denotes that it is a network-oriented activity. With the progressive comeback from the pandemic, stakeholders have converged on the event experience Africa to share and connect with other professionals to better position themselves to hear the ground-running in 2023. The economy of the other hand is also like an understandable customer. Led by Nigeria's foremost event planner, Von Ker-Bochner Obrute, participants were intensively involved in an informative and unusual experience that were engaged on drivers for sustainable business growth, curated sessions, emerging innovations and trends in the industry. They need a change of mindset. And for me, reset is either moving backwards, turning around, moving forward, pausing and rethinking. You know, you can either do a hard reset where everything changes, or you reset your mind, you reset your business, reset your life. I would say a melting point where everybody can come together to learn, to relearn, and then to just get education to network. And I saw that there was really nothing for Africa. You know, I go for conferences internationally, all over the world. I've spoken, I've attended over the years, and I know that it can be very expensive. First of all, getting on the plane, buying your tickets, getting the hotel, paying for the conference, and they're very, very expensive. But I just thought, how can we make it nearer for people? People who curate experiences across Africa are the event organizers, event planners, the vendors and people in the value chain. See how powerful it is to actually put all of these people in one room. It's such an amazing thing. So if I'm to describe it, SEXA is unifying Africa and figuring out great ways to make this industry in Africa globally competitive. Right now, the world is actually, you know, the entire touchlight is on Africa right now. Like I said, a lot of times people don't see the, if they're old, it's just to be, just to be, actually, okay, just to be popular, just to be style. But truth be told, it's not true. What we do is basically curating a moment, a fashion moment for you. That's what your style is. So as much as it's pretty difficult to convince, sometimes your resume and what you've done and how you've been able to put your previous, your previous bribes or previous groups together just sort of makes it easier. But a lot of times it's convincing that... SEXA 2023 was also targeted at corporate stakeholders, such as brand and corporate communication activation managers, including experiential marketing companies. Right from your clients.