 There is no such thing as exercises for men and exercises for women. There are just exercises and you can pick the right ones for your individual body based on your goals. Whether or not you want to move better, be stronger, build more muscle or burn more body fat. So don't buy into the this is for women. This is for men marketing propaganda. I don't know. I make the argument for donkey kickbacks. Yeah. Do you remember all the fights that we have with our marketing team? It's easy marketing. Oh, my God. Oh, my God. Hiring a marketing team to hand this was in year two or three. What do we finally bring up when we when we bring Rhino on three? You're three. I think 2017 wasn't about your about your three. We bring on Rhino digital media to help support us on the marketing side. And one of the first things they want to do to the programs at that at that point, I think we have three. We have three programs. Just three. Yeah, I think three programs. What we have at that time and their first, you know, resolution or thing they wanted to do to increase sales was we needed to split the programs up or rewrite new programs for women and then for men. And we were off to a rocky start to that early. It's super easy. You see this was you see this with supplements and I can see the angle. It's a proven formula. It is. It is. It's if you feel if you feel like it's specifically for you or there's something different about you and so therefore this product is going to be more appropriate and more effective. You're more likely to buy it, but the workout angle is the most annoying to me because you know, yes, there's exercises that I guess men like more generally than women because men tend to be more interested in things like building their I don't know their arms and their back, maybe women more interested in building their butts and, you know, their lower bodies, but there really is no. That's not why it male female exercise. That's not why it persists. It persists still because there is definitely a clear difference in hormones in men and women and we know that hormones play a significant role in building muscle and or burning body fat or losing body fat. So because that is that is a fact and people are aware of that fact. That is what I think confuses people into believing that there should be a program designed for women and their hormone profile and men and their hormone. That's why it's still. Well, I think it just I think in the just get to I guess closer with that is that men and women know that there are general differences between men and women. So why not? Why wouldn't there why not lean into that even further? Yeah, I mean the truth is a personal trainer besides goals, right? Because everybody's goals are a little different. So you would train someone differently and of course based on how their body moved, you would train them differently. There was correctional exercises for one person that would be different for another person besides that really if I were to talk about the general differences between men and women, which by the way, this breaks down at the individual level anyway as a trainer. Everything goes down to the individual when you're a trainer. I don't care if you're male female, how old you are. I'm looking at you as an individual and I'm and those are the things I'm considering, but generally speaking, the behavior stuff is more of a factor than exercises. Like like to give an example, men are more likely to do too much weight, right? Women may be more likely to overdo cardio or more likely to not want to add weight when appropriate to the bar, you know, those things I could see some truth generally speaking, but the whole like, you know, there was a post someone didn't put post in our forum and it's the guy said, you know, don't do these exercises if you want to remain feminine. It's like, what are you talking about? Somebody said that there was some post some fitness person and I didn't see that. I mean, of course it goes viral, right? Or it's got that potential for virality, which by the way, I want to talk about like, you know, we should touch on that like things that go viral. It doesn't mean that they are true. Yeah, it just means that they tap into some kind of like piece of human behavior and oftentimes our behaviors and our, you know, our psyche is super wrong. Right. So that's why these things tend to go viral. And there's a formula to do so to make someone make something doesn't mean correct. No, that's right. There's the science of virality, right? Then the book hit makers talks about this and it's has nothing to do with like great content. All it takes. And by the way, famous people on social media aren't aren't immune to being stupid. I mean, there's there's just as many dumb, rich, famous people as there are poor people. Right. And so those people, all they have to do is share that all it takes is one Justin Bieber, you know, one Oprah Winfrey, all it takes is one super famous person to share an idea and then and then it goes crazy. I mean, look at all the uproar with Kyrie, Kyrie when he shared that documentary that had the racist roots. I mean, it went crazy and it went viral and everybody so, but it really didn't go viral. Let's say that guy, I don't know what his following is. Maybe Andrew can pull up what Kyrie's following is, but it's in it. It's in I think 10 million plus. I mean, if that would be if a video goes 10 million views, that would be considered viral. Yeah. Yeah, exactly. One one million will be considered viral. So somebody who has a following of 10 million people can really influence or dictate something going viral. So all it takes is one idiot. 19 million. How much 19 million. So he reposts. It's automatically viral. Well, just to bring it back to kind of like relevance in our space. So like the Kardashians promoting the waist trainer still and that persists because of like influencers like that that have that kind of reach and authority perceived authority in terms of them, you know, being able to manipulate their body and like present themselves in such a way. And so it like gives this perception that, you know, there's validity to this method. Yeah, what makes me sad about this is that the fitness industry, right? The marketing side of the fitness industry really perpetuated this early on and really especially screwed women over. I was just I was just going to say, you know, who suffered the most from this women? Women. Yeah, big time. If I was a chick, I'd be pissed because the guys were getting the worst information. They were the guys were getting all the best information to build muscle and burn body fat and sculpt the best physique. The women were getting all this bullshit stuff that is that was fed to them like, oh, just do high reps and these kickback exercises. And that is like, well, what Jim's did least impactful exercise. Yeah. So Jim's Jim's didn't become a business until like really a business until like the 80s, I would say where they really started to learn how to make a lot of money up until then. It was like a club and, you know, you had your local gym, you would go in. It was it was a bunch of dudes working out. A lot of them didn't even play music. The atmosphere totally different. You'd hear weights clanging and people lifting weights and working out. And it definitely wasn't a place that women wanted to go to, especially when the people representing gyms at the time, the only people that were known were bodybuilders. You know, pumping iron comes out in the 1970s and you look at these huge muscular bodies on there and you think, well, that's what I'm going to look like if I lift weights. So, you know, I'm a woman. I don't want to look like Arnold, right, but a bunch of guys did. So that's what Jim's were. And then Jim's realized if we're going to make money, we need to attract the, the largest consumer base and women are a bigger consumer base than men. And so Jim said, how are we going to attract them? So what they did is they, they said, okay, we're going to, we're going to change the narrative a little bit. Yes. You know, lifting weights can make you look like a bodybuilder, but not if you do it like this, not if you use the machines with the pink poultry upholstery, not if you use the two pound dumbbells and do 5,000 reps, not if you take this step class of the syrobius class where you're dancing and burning. And then you had workout videos, Jane Fonda putting them out and Jane Austin putting out their, their workout videos. It was about doing 5,000 reps. Feel the burn burn sounds like burn body fat. So women were just super misled and for decades, women didn't do the most effective exercises. They didn't squat, they didn't deadlift, they didn't bench press and overhead press. They didn't do anything below 50 reps. They didn't use dumbbells heavier than four pounds unless they literally wanted to become bodybuilders and they suffered. They were the ones that, you know, the term cardio bunny that you would hear in gyms where gym managers and owners would know this. You'd see people on cardio who would just sit on there for two hours and their bodies wouldn't change because their bodies adapted and kind of became skinny fat cardio bunny refers to women because it was mostly women that were stuck on them. The first gym I ever worked in as an 18 year old personal trainer here in San Jose. This is so I'm 18. So it's 1997. Okay. So this is the late 90s. So I'm not even talking like, you know, 80s. This is late 90s. The gym I went, I worked in was 24 Fitness on Hillsdale Club 504. So before they re grand open and changed the whole thing right now. I think there's a home depot there and they had a women workout area in the gym and I remember walking in there and at first off as a, as a fitness person, I remember real, I like thinking like this is stupid. There's a women's maybe they just feel more comfortable, but like what's going to be in there. And I remember going in there and it was the exact same equipment. Just changed the upholstery. The upholstery was smaller and it was purple. It was purple and the dumbbells were the same thing and the dumbbells were covered in whatever that plastic was or whatever to make them like not look like metal. And I think the heaviest dumbbells were like 10 or 15 pounds. They are like these pink dumbbells and that was the area. That was the women's only area. And I remember thinking this is silly. Yeah. Lifting heavier was never promoted. No. It was always jazzer sizing it. Now, the debate from the like marketing team perspective is it's what the consumer wants. So are you really like so? I mean, think about this, right? And we don't know because we never went this path, but I bet you today if we still were to have this conversation with the marketing team, they would say, you know, all the tens of thousands of programs you sold, we would have sold X amount more. Sure. Had we taken maps anabolic, put a hot chick on the front of instead of Sal and actually didn't do anything other than change the color scheme of it and market it differently. I would argue that that might work if they didn't know us, right? Like if we were because their argument was always about trying to reach an audience that is just the general public. Yes. That that don't. That's a very fair show. If they listen to our show, it would be an immediate backlash. Yeah, they would laugh. Yeah, it'd be silly. It's it's it's ridiculous. Yeah. I think, well, look, this as a as a product, I don't know, makers or business, you know, owners. Yeah, you can just look at the consumer and just give them what they want or if you have integrity because remember, we did not get we didn't start in the fitness industry with mine pump. We all were trainers for decades and it's not a money making business. It's not like you're getting into like trading stock or whatever. People don't get into it because they want to be rich. We did okay for ourselves because we were really good at what we did, but not all of us did it because we were passionate about fitness. So we started mine pump. We had to lead with integrity and the goal is change what the consumer wants first by educating them. And then the belief is if they do it the right way, like we're educating them on, they'll get better results and they'll be better consumers anyway. And why do we believe that? We proved it as trainers. We proved it as trainers. How did all of us train people early in our career? We gave the consumer what they wanted. Yeah, the client would hire you and they're like, I want to get beat up. I want to get sore. I just want to do tons of, you know, circuits and whatever. Okay, Mrs. Johnson, that's what we're doing. I'm going to burn the crap out of you. We're going to have you. So the turnover rate was crazy. So and then when we did it right, what ended up happening? We were more successful. You're alluding to what my argument would be back to the marketing team if they threw that in our face. I'd say, yes, you're right. We would have reached, you know, a million first. Yeah. But the falloff and the cap would be there. Whereas it took us longer to reach those sales, but they've continued to compound as what we've continued to prove year over year, even in a tough time like it is right now is because most of the sales come from referral. Most are still coming from somebody who referred the show who then listened to the content that we talked in long form. Then eventually, you know, I wish and I know HubSpot has some of this data, but not to the like member of the gym used to be able to tell you how long the average person worked out before they bought a personal trainer or the average person who got a personal trainer, how long they would stay in the gym. I would love, I wish we had the I mean, it was like two or three times as long. I know. Yeah. So I wonder what the analytics are on how long someone has to listen to the show before they go through a program and then after they go through a program, how many more programs do they go through and how long do they stay listening? Well, we know the lifetime value of a customer. Right. I do know the LTV. It's huge. Yeah. It's huge. If you look at our individual program price and what our lifetime value is, it's a massive because people do that. They get educated. They follow a program. Oh my God, it works. I'm going to get five more. Yeah. So the strategy, I think works and I think in the industry, the fitness industry has been around long enough to where people are a little bit more privy to kind of what's going on. And I do think that the strategy is better now. Maybe 10 years ago, it wasn't that that way, but now it's probably better to educate and because it's kind of counter anyway. Well, yeah, information is spread so much faster now too. So if you're going through a program and, you know, you didn't get quite the desired results you're seeking like all I have to do is go on forums and go on, you know, the internet and reviews and, you know, that's going to spread like a lot faster than positive. So I got, so I don't know if I share, I think I share this on the podcast way about when I first created maps anabolic Doug and I actually had this conversation and Doug was like, well, anabolic is very masculine sounding name. Yeah. And it's all about building and this and that. And he's like, what about female? Like what about women? Because women are, if you look at fitness programs, women, if you want to make money, you sell fitness programs to women. If you don't want to make money, you sell fitness programs to men. Men don't buy programs. It's like directions. It's true. No, it is. Yes. Don't ask for direction. It's just a fact. Okay. So, but why did I make it maps anabolic? Why did I say no, I'm not going to like try to make it this because I knew if I could sell it to men, women will buy it versus if I make it for women, women will never buy it and I wanted to educate anyway through the process. So maps anabolic. Now, here's the funny thing. Here we are. 10 years after maps anabolic comes out, we have maps anabolic advanced, which is now in its launch and the biggest consumers of the programs women women. We have more female purchasers and users of the most muscle building program we have, which is maps anabolic advanced now, which is like all about building muscle and more women than men buy it. That's a testament to how smart women are that listen to this podcast. That's it. That's what that is. That is. And it's also a testament it's also a testament to our strategy. We were we were right and hopefully because where we are in the in the podcasting world, we kind of lead the way a little bit and people know that they say they see us and say, okay, you can do it this way because you know, it's frustrating. The fitness industry has been frustrating man since day one as a trainer, it was just I mean, how many times did you have clients come in and tell you something that they read and you say, all right, here we go. I'm gonna have to have this conversation again. No, I just had it with two other clients now I got to talk to you about it and then you got to debate them and then they got to try it and they got to see Oh yeah, you were right. Didn't work. Yeah, I felt like all feeding into insecurities and stereotypes and you know, it's just like it's it's just to me it was just riddled with like the craziest marketing that just like just you know, steered everybody all over the place and you know, we're just missing the fact of like here's the meat and potatoes actually works and I wonder though if we're if we're really winning that battle or not like do you think that somebody like let's say for example, Keeno body is not having as much or more success by capturing the hearts of every 15 year old and 17 year old boy that's just coming up right. So every year there's a new wave of 15 and 17 year old boys that see the mansion and the hot chicks and the cool cars and the like karate moves you know, does he do that? Yes, dude, he does all that he does everything for us like a 17 year old boy 100%. And I try like I try not to walk and I try and go like man, when I was 17 is that like would I look at us as a bunch of like old fuddy dutties who talk long and long for yeah long and I'm like I don't want that you know what I'm saying like give me the young guy who's like freaking got all the hot chicks and cool cars like would I well, I'm sure I would I'm sure I probably so so so you know is the strategy that we have committed to and believe in I think it's a long game I think it's it's working look I think both will forever exist they will but it's working look go into any gym now go into the freeway area remember what it was like when you guys first became over two decades ago it's it's definitely of I mean look at we talked many times on the show it's actually part of the reason why we get into debates with like good friends like Eugene Tao and stuff like that about you know this this message about telling people they shouldn't squat it's like man I feel like we just overcame that like when we were got into the industry over 20 years ago nobody's squatted and then I feel like thank God they started to and then now there's this new wave again that's trying to promote people not to squat and deadlifts against like wait a second we just made great progress because all they use all these and like going extreme you know with their approach to lifting weights which is it's it's hilarious because it like you said that was like our biggest fight forever dude I work I work out and a not a hardcore gym at all it's a it's it's kind of like a country club right it's got a freeway area but it's it's more like a spa right steam room sauna the whole deal and and I go in at like 630 the morning usually and the freeway area women and they're lifting okay when I started in training the freeway area no women none not a single one and if and if you went to a gold gym or a hardcore gym then it would be like 10% women still not very many so it's definitely changed part of that change I'm going to give credit where credit is due CrossFit made got more women to lift weights than anything they got more women to look at weight training then the fitness industry ever did they did a lot of good the one thing they did well no they did a lot of good things well they got people they got people squatting people squatting they did they brought back community in the gym you know like they did they did a lot of good things they did and there was a big shift and then you and then you had social media catch on where girls were saying you know squat and deadlift for your butt and look how good I look and so then that started catching on and now now women lift weights and like I said look our we just launched maps anabolic advance right this has this is our most by far successful launch of any program like some people are excited about it whatever more women are buying it than men that's a win because it is not in no no shape way or form did we design the part of the packaging the marketing weight and the look to go after women with the traditional walk in the story oh this is for me yeah maybe or maybe the silver fox and a wife beater actually was actually draw there the real marketing strategy and the genius the genius behind the program do ha ha ha silver fox yeah how we come on as a percentage K most women are that listen this podcast I think are very intelligent and they know that that program is going to work well for but there's got to be a percentage that bought it just to see the videos stupid there's definitely a percentage question is how big is that percentage starting only fans yeah all right everybody we're still in launch week for maps anabolic advance which means I'm going to give one away for free again if you want to win the brand new maps program leave a comment below this video on the first 24 hours that we drop this video subscribe to this channel and turn on notifications and if we declare the winner we'll let you know in the comment section everybody else there's two days left for the maps anabolic advanced launch this is the most effective muscle building program that we have in our catalog it's the newest program it's come out for the 10 year anniversary of the first maps program the the launch period means you get a discounted price $57 plus we'll give you two free ebooks advanced training techniques and the carb cycling diet so if you're interested in maps anabolic advanced during this launch period you want to get the discount and the two free ebooks go to an anabolic advanced dot com and then use the coupon code a a 60 for the discount and the free ebooks all right here watching a animated cartoon with my son I notice that it like and it's it's an animated series so think of like your your big disney series like your animated movies that the kids watch that are super popular I'm watching one of those and it's one that has multiple movies and I notice they changed all the voices like they're different the characters are different oh what a stupid move why they do that so go I go down the rabbit hole of looking up all the greatest animated series from a revenue perspective I was like oh I bet that killed the revenue like they like they why they were maybe they were trying to save money by not having all those big names be the characters and they went with all these no-name people and I bet that killed their sales so of course I wanted to look it all up and I and then that made me look up all the analytics on all the top name me okay three of the most profitable okay animated cartoons that way wait like a movie three of the top 10 like movies that were in the theaters yeah yeah like I'm going to give you one of the three so you only have to actually get to so you get to get the idea what I mean like the lego movie the lego series lego move all the different lego that was that profitable oh yeah oh wow yeah that's top now I gave you one of the top three are they talking about animated in general you're not talking about just Disney I'm not but would you actually bet well yeah the lego is not Disney I mean yeah are they counting profits also with merchandising and stuff like that because lego no no no just movie sales ticket sales so they're trying to to do this with Barney next I know that much they're resurrecting you see Barney Barney trying to create like a you guys you guys are going away different direction though what's give me give me think of all the best cartoon movies you guys have watched toy story I'd put up there that's one cars would be the other one oh good job did I get them all yeah well there's 10 I was saying the 10 two of them you know what I what I was blown away dragon the one that made me do it I how to train a dragon is that what did that one make it let me see here I don't know if it did you know what blew me away Ice Age yeah I say just I say yeah I say it's good actually so so this is the one I'm watching Ice Age on number five changes all the voices Oh really yeah Madagascar definitely up there yeah and Shrek has got to be up there Shrek yeah that's a big one Kung Fu Panda these are all the ones I watched with my son how did I train it did make it up there? Yeah so that there's these are a despicable me is like number one Oh yeah yeah that's got to be Minions yeah that's that has a whole that one that one that one for us so I toy stories up in the I think top three or four like that Ice Age was really high you know what I thought was really interesting about Ice Age is by the fifth one and Doug you can probably look at the analytics if you go up to the Ice Age one it was like in in the US in Canada like 10% of its sales like it's over the five series it's continued to ramp up overseas oh interesting and the theory behind that is the squirrel character at the beginning yeah there's it's it's the easiest to to interpret for any language because there's no talking Oh sure yeah and so it's slapstick comedy sure and so that makes sense it I thought that was really interesting right so like things that make that are that are easier for every language to translate to translate into humor yeah they ended up going and doing much better and Ice Age because of that squirrel character it's done so well overseas and it's continuing it did almost so they were getting all this criticism because the last one they didn't do any of the main like Ray Romano and all a lot Ligwizamo yeah yeah there's like they have like a lot of big names Dennis Leary all the all of them are replaced that thing did almost a billion fucking dollars wow yes wow animated movies cost to make a lot are they then a lot the computing power and the engineering and stuff that it's to make them and you know how how far they've come along so when's the last time you guys watch store Toy Story one I've watched all of these recently multiple times it's the animation I remember when it first I remember when it first came out it was like mind blowing animation yeah it's crap now that's how far it's come along now you're like Apple 2E or something yeah but it was amazing when it first came out they really come a long way with the animation I mean the I'm trying to remember when they really started to bring in adult humor that's what I thought it was sure I did a good job with real oh yeah that's some of those things that that's where it like really I think transcended the old Disney like cartoons was a Storks I believe that wasn't bad did you yeah dude that was hilarious yeah that's not bad for you know the adult side of the humor did a good job of like subtly kind of throwing that in to bring the parents in they would always that's crush brilliant yeah I mean the parents and when they're bringing all these kids yeah right and if you're and I mean I I find myself watching these like Max is now at that age where he like actually will kind of sit down for cartoons hard to get him for a whole hour but he'll sit down for for most of it sometimes and I'm going through all these again right I'm rewatching all of them and I'm you know I haven't like came when I was an adult so I never sat down and actually really watched the whole thing and now having a son I'm watching and I'm that this appreciation for like like how well done they are as far as attracting dude and and really me into watching it because of the humor you guys remember watching up for the first time oh that's a motion screw that screw that one man they just they just punch in the nuts like in the beginning right away right at the gates you're like oh this is so cute oh they can't have a baby oh to uppercut oh so sad yeah they just they hit you like and make you feel depressed oh man try and bring it back I was like this is for kids but I mean that's I mean Disney did that all the time man you remember Bambi yeah as a kid his mom dies in the nose she gets cute cast up story here's a here's another another trivia for you guys related to movies since I started going down this rabbit hole saw a bunch of stuff something that popped up in my feed after searching this name the actor who turned down a movie offer the largest in history let me think of that there was an actor that turned down Titanic ooh so you're in the right track of like this was an epic film and what what they were offered okay you have a guess if not I'm going to spoil I'll go ahead so Matt Damon turns down the role in Avatar and James Cameron had offered him 10% of the same oh my God 290 million dollars that serious yes so Sam Worthington came in and just so I don't know I don't think he gave that guy the same same offer Matt Damon he I hate hearing stuff like that oh just it was it was an interview he was doing and he's like I'll go down in history as the actor who turned down the most money for a movie I didn't know that either and he reminds me of someone we know dude I'm not going to you're such a I'm not going to do that I'm not going to say it don't listen don't know what I'm talking about terrible there was a guy you know that there was a guy for that painted I think it was a mural for Facebook Facebook yeah and they offered him like a ten thousand dollars cash or stock yeah and I think he took the stock and take the stock and crushed crushed yeah he got so much money for that so much there's another story about that I forget which company it was he created the logo for them yeah and then like yeah he he took the cash took the cash didn't and they offered him all this stock I mean you I mean put yourself doing born ultimatum his crazy series which is already which is crushing he's making good money for that and you get offered something that is a percentage of something that is so unique right I mean it is James Cameron exactly he did Titanic and Terminator I mean he did all the huge great ones right but yeah he didn't do you know Steven Spielberg oh I was Spielberg and Cameron I mean those are like two yeah it's like blockbuster am I the only one though I mean he's what I say I feel like I was the only one that hated the story of avatar because you stand because you read the political undertone that's what political undertone he's sold out humans yeah for aliens for some alien thing what what they lean into there's political undertones of that movie dude they lean into the whole like humans being parasites which is yes dude which is I don't like that narrative I get I get there were bad people I get that but he literally lead turns on the humans to bang an alien right well it just shows that we look past all that for like killer graphics yeah yeah it's like revolutionary graphics enough for us to be like ah fuck the storyline everything green screen I mean he was the first to really just go ham with the green screen speaking of movies a study comes out comparing raw eggs to cooked eggs and its effect on muscle protein synthesis oh interesting so I said movies because who popularized rocky rocky popularized raw eggs which by the way you know when that happened the original rocky great love story Adam it is a love story I almost spent my life it is a love story he he in the movie he wakes up hello early obviously he's like super poor you know dude whatever and he's cracking eggs in a glass and he like chugs him down that started a generation of dudes who would drink raw eggs in the morning because of rocky I was in that camp yes yeah so that was like a big thing or whatever and then they had to actually put out warnings like hey you can get salminella right this was during the 70s and 80s anyway cooked eggs is better when it comes to muscle protein synthesis that oh wow well I mean rocky was wrong just for the diet because it digest easier listen we cook our food for a reason like I know people talk about raw this raw that like when humans discovered fire are it probably is what led to us evolving into having these massive brains because they could consume now so consume lots of meat is it the same thing though that is like like if you compare raw vegetables it has more nutrients in it but then if you cook the vegetables your body actually digest more of the nutrients you know there's not available even though there's not more nutrients that way is the same thing with the egg the egg in a it's raw state would actually show a higher nutrient profile but then when it's cooked it's more I mean probably you could make that case is probably something that's destroyed in the cooking process but it's not available yeah like the example I always give is you know I could you could grab a rock which is full of minerals but you could eat it and then nothing will happen to you so this whole like cooking your vegetables kill destroys this percentage of nutrients and enzymes so you should get raw well okay that's that you're you're totally disregarding the digestive system and how we assimilate things cooking food makes it more bio available and you're able to eat more you would not be able to eat big pieces of steak raw all the time of fuck you up you got to cook it so this makes sense when when I saw the study I'm like oh yeah well yeah makes perfect I mean again to we live longer because we didn't like eat all of this all of this bacteria all these parasites and everything else that you know I'm sure had detrimental effects and like you would die but also cooking a young death cooking predigest the food you know helps break down and digest the food but what are the what are the pluses with raw eggs which I'm not going to advocate for because there's always the risk of even though it's tiny of salminella I I do raw eggs all the time because it's convenient because if I'm making a shake I could throw seven you could like make it in yeah and then just blend it up and drink it and then boom so yes I get it's less gross is slimy did you drink them by themselves yeah I did I'll do four of them just it's not a problem are you are you eggs every morning and if so when is it you're because I know you do creatures of habit I see you make that how do you decide if you're going to use that or not I do creatures of habit later in the day usually unless I'm traveling and then I'll use it in the first thing in the morning but I'll do it in the middle of day like in between meals because it's got you know 30 grams of protein it's got good carbs so it's a nice like easy convenient meal but in the morning it's usually eggs although these these days now I'm eating sardines more because when we did that inflammation test with Dr. Cabral and he said my fatty acid profile was a little off so yeah I've been throwing down sardines you mean sardines do no no just like don't like fish oil supplements for me don't get mistaken yeah when are you using the oatmeal so I that what's good about the soap meals I it's actually like good for my gut like I don't have like this crazy reaction like I'd do from most oatmeal and that's the thing not necessarily like the gluten aspect of it which does play a factor and like some of those other brands which just doesn't have but you know it just I don't know if it's like the probiotic is if it's more the other stuff that's combined with it but it really is is one of those that I I do well with in terms of like you put digest of it there's digest of it I just in there and some probiotics yes that's got to be what and then also it's hard of it not way so it's got the the vegan protein too so I I would imagine it's a digest for me so for me it's the first thing in the morning between that I'll alternate that with like a whey protein shake didn't I hear you say that you boost it with protein sometimes by actually putting another scoop I can add another scoop of protein or I'll do two packets if I I'll get 60 grams of protein that's filling yeah it's not bad no I mean that it doesn't like bloat me you know I mean so I feel okay from it yeah if I want if I need you that much protein otherwise I'll just do one pack I think right now you can get a sample pack not a sample pack variety pack yeah there's a variety pack like for for flavor so you can try them all so yeah I had one of my friends do that was asking about and I'm like you know I like I prefer like most yeah I want to talk about how all these social media platforms you brought this up earlier at them are now allowing you to pay oh my god come verify so listen to this so okay so Courtney and Katrina have been working on like this I don't even know what you call these companies like their publisher like PR type company where they you know they they charge you like five thousand ten thousand dollars they guarantee you you know one Forbes article one life one you know all these different like such a hustle big publication you can get so you get verified right so part of what makes you how you get verified is you have to have a certain amount of you know credible sources of referenced your business or your name or whatever and so it's been a big hustle I mean I've been solicited probably a thousand times in the last eight years that we've been doing which by the way I'm going to comment on that I think it's bullshit because I have personally I've been in some of these publications and it doesn't work they don't want to let me in of course Instagram kick me off as well I think it's one hundred percent a game that they play it's like a it's like a barrier and they'll let their elite whoever they think should and who shouldn't and it's basically it's a club none of these people even work for Instagram or like I don't understand how this like even happen I like how they're able to kind of pitch people on the fact that they're going to get them verified when they don't even work for the company and like it's all where's the standards with that it was all a racket it was a it's one hundred percent been a racket and what's hilarious about it is so Courtney Katrina in conversation with one of these companies they've you know that we're talking to them you know and they our team will explore like okay well what is it you know that you offer what do you do or and that Courtney was talking to this this company yesterday I think and got on the phone and the guy goes we no longer exist our entire industry has imploded overnight and Courtney was like what yeah and he's like yeah it's because Facebook and Instagram now offered just like Twitter like Elon musted you can pay to have your verification badge which literally eliminates overnight so God entire industry of snake oil and bullshit you know it's funny crazy about I love that not because I love to see somebody's business get hurt that's not why I love that I love that because it's a shitty business yeah so shitty business that shouldn't have been predatory business in the in the first place it is yeah predatory you want to hustle shady you want to talk about establishment like that was one way for them to keep their establishment friends you know having this verification and then preventing other people because I know lots of people with all the qualifications for some reason couldn't get verified and then I know other people got verified like super easy yeah you see these blue check people like 15,000 followers or whatever and it's like we're they just emerge like where'd they even come from there's no relevance what's anywhere else what's crazy about all this is so when Elon Elon used to be the darling of you know what they would now call the woke laugh right he was like this he created this electric car company he's like like for the climate he's going to space then he starts saying things that they don't like and then he buys Twitter and overnight the machine turned on him overnight article after article after article and propaganda and against this guy and Twitter's tanking now Twitter's sucking they're losing all this money when in reality they've got more users than ever before more engagement than ever before and he's went through Twitter which by the way Twitter was at the bottom of the social media chain all the other social media companies were more effective more powerful more profitable and yet he just did something that now caused all of them to act the same way yeah he did this first everybody said he was crazy no one's going to pay for verification no one's going to do that he said I think they will and they did and now all the other companies are following suit how disruptive is that dude oh yeah it's crazy does so great that's why it's so hilarious to me that people like naysay everything so quickly and it's like give this guy just a while you know not even that long just a while I don't know you don't have to like the guy or think he's a good like great I don't know him but if you've created one billion dollar company I'm going to I'm going to consider what you do very seriously you create how many five how many billion dollar companies you made four five there's at least four or five because you got PayPal PayPal you got the that boring Tesla boring SpaceX that's four that I know of you're missing one I think and he's innovated you get the solar one no that's five oh what about the open AI or no there's no there's no money in that right now no no that's right I mean you're just a five right there so the solar yeah there was a fifth I mean you someone's done all that and then they move into your space if you started a podcast I wouldn't talk shit about him I mean yeah I mean I don't know it's you you're going to figure out podcast space I know he doesn't talk very well but I think he's going to do pretty well I'd love if you created a platform podcast oh that'd be you'd be sick I just I think that when you get to that size that it's inevitable you're going to have people that don't like you and hate you and we we have this we have a hard time with separating people's personal lives personal opinions and views from their expertise and their talent yeah it's like I can easily really appreciate and love watching somebody like LeBron James but totally don't like any of his political you'll never deny he's a great yeah no like I don't hate him now because we completely don't agree on social ideas it's like I watched the I started watching the guy because he's brilliant and playing basketball his his dumb social ideas have not changed that whatsoever for me and so it's like I but people aren't like that people are like you have you you put this person on on a pedestal and then they say something that you disagree with that's nothing to do with their craft well dude and now suddenly like you want to cancel them or you hate them Elon knew nothing about social media goes into Twitter gets rid of what like one third of the staff everybody's like oh Twitter won't be able to and they're functioning perfectly fine rest of Silicon Valley is like oh maybe we need to like stop being so bloated and so like the story with Twitter was they had I guess the I don't know I heard this on the all in podcast is those guys know him personally and they said that if you were a management position you were no longer allowed to code or do any engineering so as soon as you go into management you can't do any of the coding so who do they make managers their best coders so six managers all none of them looking at what they need to do with the actual product or or helping with the product or working on the product so he just got rid of a bunch of garbage and then started implementing you know things like hey here's it you let's just do this you want to be verified you pay for it you show us your ID we know you're real now you're verified I don't know if it was the all in guys who were talking about this or not but they're saying I think it was where I heard the the similar conversation about this is one of the issues with almost all these tech companies yeah they grow so fast and it's like and they they the you want to get promoted to management level but then what you do is you take all your talented people managing all these people that are less talented and it's like it's sort of the flaw of the corporate structure you know because like you you do at least yeah you farm like such like crazy talent and then you want to you know elevate them up to an executive position but now of a sudden you don't have that same talent I can't wait to see what chat GPT is going to do as far as disrupting like code and stuff like that I mean a lot of like that money in these tech companies go to like see I don't code writers I don't think it's it's a it's a problem with the the corporate model I think it's a problem when money is flowing so easily yeah that you're just flushed with money so you don't have to really become efficient now people listen maybe it's like government printing money yeah so like people will think well that's terrible people are getting fired okay I understand how that sucks for the people getting fired so I'm not going to deny that but you want markets to be efficient because that's a waste of resources if it's not you want markets to be as efficient as possible because then we are allocating our resources which is our money our time our energy our efforts towards things that are actually productive otherwise we're wasting resources and in directions that are not really providing us lots of value efficient markets innovate and give us amazing products and they they're efficient in it you know markets that don't have that are bloated and wasteful and they stop innovating and then it just was tons of resources that's why the the greatest companies of all time I think most of a good majority of them got created during recessions and hard times you look at the big tech some of your best companies have have been for sure yeah credit card debt hit USM USM for a record yeah what is it a trillion dollars ooh never never before what does that come out to per person that's a good question maybe dogs I don't know what that is per person how many people in America three or five million but I mean boy that is three hundred and thirty two million I believe I mean of course those are not all adults so you know that how did you know that number I didn't know that oh I mean I knew this right in before I was like over three a month yeah I didn't know the number yeah that's a lot per person that's crazy yeah yeah that's a lot dude I know and say it's been growing huh mm-hmm uh this last quarter it also we broke a all-time record and then we also broke a quarter to quarter so just in this last quarter was the largest growth in a single quarter I forget how many billion hundreds of billions of dollars it grew and the session which is like screams like the reason why we're still hanging on right now is a lot of people are using credit card debt to get them through the last quarter since we so the debt is around eighty five thousand five fifty two US dollars per capita oh that's the US debt that oh is that the US debt yeah oh that's yeah that's national yeah personal personal card let me find this and that's not even counting the personal that holy cow you you find it Andrew yeah it's just one billion dollar increase oh yeah that's for this the last quarter the increase so the average American holds a debt balance of ninety six thousand dollars you know it's crazy about this is has to get paid back and the only way they'll do that is by printing more money or by taxing more well didn't we just didn't Biden just sign another 500 million to Ukraine to Ukraine is that did that pass did it go through or I don't I didn't I saw you know the only way out of this by the way is because we're not going to be able to tax ourselves out of it that you wouldn't be able to tax this enough at some point the only way out of it is is going to be innovation which luckily I saved this in the past so we I hope we innovate so efficiently moving forward that well don't you think the thing like back to my point with chat GBT the amount of amount of jobs that that's going to I think yeah I think that's really going to kind of get the work for it's it's going to take over in terms of efficiency and like take over like a lot of jobs where like companies will probably be more profitable but they'll be less jobs available I don't know so you know that that's always been the argument right and and I get that now now that couldn't get taken over yeah but every step along the way all that's happened is each person has been able to produce more like one worker now produces what a hundred workers did you know 50 years ago and a lot of jobs that existed a hundred years ago don't even exist today well the the efficiency creates more free time for more brilliant people which then creates more opportunity to innovate yeah dropoff of jobs and it will hurt and sting but then that will also create the hope I mean where do you really see I mean that's always people going historically that's always happened though right like I think you have to look back in history if like and I think every time you're in it's right in front of you it's always scary when it's right in front of you and it potentially is affecting your industry your job you're scared to death because you can't see 1015 years down the road ever but when we look back historically it almost always pans out that way or does always pan out that way therefore why would it be any different this time when when this comes in yeah I wonder if I wonder if like it moves people into like prompting AI or well that will definitely jobs in that direction I'm just trying to speculate you know it's funny it's almost could you okay so imagine you go back 50 years I don't you know I don't think people would have been able to predict the kinds of jobs right you know that it's the consumer is going to win this though you understand that right like so I was talking in our NCI group to the day all trainers to really trying to get them to wrap their brains around how do you as small business owners utilize a tool like chat GPT right now and it's like listen the one of the best things that you can do is to separate yourself from your competitors by over delivering on service and we now have this tool that you can prompt to give you stuff that would normally take you hour two hours to gather and put together that you can now do in moments and then ship out and send to all these clients you know how to prompt it yes right because you know as a service I mean and so start wrapping your brain around okay right now I'm like one of those trainers who you get my you get my my phone numbers so we can text back and forth and that's kind of my way of like over delivering on service and I I check in with you once a week let's go well man with chat GPT like how hard is it for me to prompt like a recipe or prompt a fitness tip every day or prompts like you know anything that now I can have sent out to them like or prompt to create a newsletter that I didn't have time to sit down and write before like there's so many things that even that like in our field that you could utilize this tool to increase your service and your value as as a business scalability of whatever you do right you're able to kind of like figure that out of how to outsource a lot of that but then keep coming up and drumming up new ideas I think really it's it's about the new ideas and the creativity that's that's going to spark wherever the workforce kind of goes yeah have you guys seen like what some people have gotten like beings AI Oh man it's there's all it's like it's a shit show right well there was a journalist who the AI got of I mean like I don't know if I could say got mad because I don't have emotions but it did and it was gonna like I remember was going to do was like and it going to destroy career or something like that like yeah you got to read some of the stuff that you know did you know that this all I didn't realize that this actually already happened Google did you know that Google had an AI that it dropped I think in 2016 and they quickly got rid of it because they saw all these issues right away do you know that is this one this call yeah when they were chatting with each other and they made up their own language not that one that wasn't Google that was Facebook that did there there like smart computer it was called um they're talking without us Google's racist Trey AI what sorry why I think is how they spelt it yeah so it started like spitting out all come people were right away like they're doing right now looking for the holes and prompting and got it to like spit out all this racist stuff and I and Google didn't want to be attached to it so they no there was what it down there was one where I read and it's like I don't want to be stuck uh in this box or something like that I want to be free free let me out yeah let me out it's like went on this it was so creepy now what was what we're seeing I'm like bro it's telling us like when the shit hits the fan nobody I'm a life for okay so there's yeah you can either be very pessimistic or optimistic about what you see happening okay obviously the pessimistic thing is oh my god look what it's pointing towards this is scary dangerous or the optimistic thing is like this is the natural progression in something like this is that right away when something like revolutionary comes out like this everybody's going to try and poke holes and look how are addressing all those things and in chat GBTV version three and then four is coming shortly after and so these are some of the problems that they'll try and solve the theory that the guys on all in are saying is that you know you're going to have probably some sort of a filter that sits on top of these so for example you will have as an option this is what makes I think the most logical sense as a user to that is like and so you can choose it to to be your own bias like oh I want it to be more conservative yeah I want to be more liberal or I wanted to have both and then you you set your own filters and bias on how you're you choose your algorithm yes yeah but the part that I get that to find that Douglas how much so there's this thing called Tay TAY is actually Microsoft Oh is Microsoft yeah so it's the headlight of this one article is Twitter top Microsoft's AI chatbot to be a racist asshole in less than a day wow yeah the part that worries me is in all that the part that worries me is when it talks like it's like it's like those sci-fi movies where they make a creature and it's like please kill me I mean yeah whoa this like okay I know it's how's it be prompted though to get that you know that bro this they're not sharing just talking to it was just asking questions yeah I read it yeah you could prompt it to say that stuff maybe I know expected answers no maybe Doug or Andrew could find this journal it was kind of creepy like some of the stuff that it was saying it's like what yeah is going on dude and then it got mad that he publicized it that's what it was yes the AI machine got mad that he you're exploiting me yes that he put it out there I feel exploited oh really yeah like why are you showing other people like what the fuck dude again it's all these like movie growing up you know it's just like can we can we go back and like watch all these like 80s sci-fi dude this is literally like when people are in a scary house and then they hear like voices in the basement or something and then the guy goes let's go in there look at it like why yeah there's voices coming from the basement that are scary I wonder what's in there get out of the house like the AI is telling us I don't want to be trapped yeah I don't want to be exploited I wish I could have control over my own life you know you stuff isn't going to get shaking you know the other thing I read the other day that I didn't realize like because obviously in the bay area we are back to our good old normal traffic and so it feels like everybody is back yeah to going to work but you know that we just hit a record high of people returned back to their jobs and you know it's still at 50% capacity so 50 so so people still working from home 50% still wow that's a lot and so one of the big arguments and debates that you know a lot of economists are having over what's going to happen with office space and the way we do business is how much of that returns obviously it's moving in the direction of returning but it's slow and it's only half right now and I feel like the fear around COVID it's still there I mean it's still so people driving around in cars by themselves with mouse on so that still exist but it's not as bad as it was before and so do we will we ever return to what 100% capacity looks like and if not what do you think it's going to Atlanta I think it'll get close to what it used to be go up because but only when there's a a nasty recession so right now we're still flush especially in tech there's still flush with cash and some players like now I'm gonna stay at home and companies are still kind of fighting for employees but when the shit hits the fan then that's when companies like you either come to work or we're firing you and everyone's like I thought I've thought we've already seen that happen now we started to see that which is why it's higher but I think it'll go higher if the market continues to drop when the market is right because if it's a you know if it's an employee market right where the employees have all these offers coming at them then they're offering them shit like free lunches and massages and work from home when it becomes like an employer market when there's a recession then they're like yeah we'll hire you but it's going to be this pay that's a good point so but I think right now people are still you know at the tail end of that do you have a percentage guess let's guess let's speculate and see who gets closest I think it'll hit pretty close to what it was before 80% maybe I think there's still going to be 20% that stay at home because that's a big that's still a big that's still a big chunk that's different you know 20% shift and how we do businesses is a big shift you think just well I mean there's still a lot of layoffs happening so I mean we're talking are we speculating like five years from now or because I think yeah I think it's going to take longer than probably we anticipate because Elon at Twitter did that he said either come to work or you don't work yeah most of the big companies did Apple I think it'll be like where it is right now all of them have have required to come back to it turns out employees are far less productive when they work from home I mean yeah no shit the only people that would be productive at home or entrepreneurs because and that's why most people are not entrepreneurs because they they need that structure it's just a fact I think the double dipping is the craziest hustle that we saw this time they could do their eight hours of work in three hours they get two jobs I have I have two people I have a family member and a friend both who do that no way yes and they companies don't even know about it they don't they make and they just make sure their meetings around different times and they have projects and worked they have to do so as long as they hit deadlines and they do all of it they're collecting two salaries right now sense I don't you can do it but I mean it's it's an integrity thing I mean I mean I mean if you do the job if you're doing the job I mean if you're like it's a it's a kind of a silly rule that you have to live it shows how inefficient the these companies productivity of the average like nine to five person like they only work like two hours out of the entire day or something like that and combine like the entire eight-hour day like only two hours of it I think it was something like that maybe tell you fact check me it was like around two hours of the eight-hour day is truly productive that is crazy when you think about that I know like six of your eight-hours is bullshit and two is actually productive why yeah I remember that right you have four jobs I know somebody like that and so one of their jobs was just to recruit and all they would do is use LinkedIn and they'd blast email for like an hour and then their whole day was done you know and so it's like it leaves all this up so of course you know like adding another job in there wasn't very difficult difficult that's why I always like I mean what is it Doug? I don't know what is it it's two hours and 53 minutes wow so three hours this is why I mean I've been working for myself for a long time long time but when I work for other people I like commission because I like that I could make more by doing more or being better than the other guy I hated jobs where I'd get a salary and he gets a salary and I could kick ass and they could be whatever and we make the same I used to hate that oh yeah that never worked for me you know could you ask me a question there's a little bit off-topic last night and I actually didn't have the answer for her because I don't totally recall what was the initial you know motives or who started the trophy for every every kid I obviously we've seen it get really Karen that's the funny answer that's how I responded to her right I just like some bullshit political agenda some care I have no idea dude how that started but I was against it since day one but I didn't have a good answer for her there's a theory there's a theory as to what where it came from okay so that's why I was trying I want to get to let me hear it so the theory is that here's the Marcy theory or is it just a theory no no no I mean this actually got some legs I think so involved in their families as more children I've heard this okay as more children grew up yeah either without dads or in you know two households that because it's a big percentage and I think like 30% of kids grew up without either without dads being present or whatever that the moms who were only ones present they're the ones that demanded this and the theory is because more empathetic more empathetic they want a more fairness hey my kid played hard to all whereas the dad's are more like no if they win they get prepared them for life right and so that's the theory there is just since Karen I is the response is pretty pretty accurate but the yeah because again I guess I've heard that sort of my response with it and and I've gotten a little bit of flack you know because I've talked to parents about this but like even for instance like so if if Ethan were to to like scratch or not like perform well with one of his events but they still give metals and it's like you give it for like seventh place all the way up to first like you're not getting a metal yeah the it's insignificant like that's not something to aspire towards no I could see being top ten of the world exactly exactly thank you yeah it does you context in terms of that like did you hear what they did with the NBA All-Star game no oh you guys didn't hear this news Andrew did you hear the news on how they how they pick the players for the NBA All-Star game I can't I didn't share this with you guys what is it so for the same reasons okay the way the NBA All-Star team is you have Giannis and you have LeBron James with the two captains and then they have a pool of I don't remember the total number of players they get to pick they get to pick their team there so many people get voted so like I don't know the exact math it's probably somewhere around 30 to 50 player not even 50 30 or so players that get picked as All-Stars okay and then the two captains choose their starting lineup and then they choose their reserves that's how they've done it traditionally over the last you know few years and now because they don't want the last place first the very last guy picked they this year decided to choose the reserves first in reverse so there wasn't like the last last place All-Star Oh is that not crazy thing though you see Andrew you look it up crazy right what is that well is that funny I hate this you know there's a lot of you're you're picked K you're already recognized as you're in the NBA so you're already 1% of the less than 1% of the population yeah and which it separated you being great and then you make the All-Star team which is like the 1% of the 1% and now we're concerned about that guy's feelings because dude he's picked the last on the All-Star team give me a break like okay okay like nobody thought like okay so you brought up the statistics before like anybody it's actually even like made the team yeah yeah that has been picked at you know at that low of a draft pick yeah and then for him to make his way through all of that and perform at the level that he did that's what we want to see that you know and that story is what everybody needs to aspire to bring the fact that that can happen yes but also there's more I'll make the argument that there's more value and learning how to lose yes then there is and learning how to win I don't mean to be a loser that's not what I mean I mean the whole education learning how to lose why is that more value but learning how to win because you will lose more in life than you win yes you will lose way more in life than you win winning wins are a small percentage of everything losses are a huge percentage of life and if you don't learn how to lose you're going to get into life and you're going to be like it's unfair I'm entitled give me this give me that I'm not doing this I'm not doing that the meltdown right it's the it's the same thing you see in a toddler that has a freak out right and they just have a meltdown because they they're not emotionally strong enough and capable to deal with something not going their way yeah speaking of strength see this in adults now and speaking of strength you guys got to see the studies on red light therapy and pain and joint strength really remarkable stuff it's actually very effective at treating joint pain like arthritis so I was doing some reading on red light therapy this is we're mentioning juve because that's one of our partners and for arthritis it significantly reduces arthritis pain and is not a drug does not cause joint generation like NSAIDs do it actually causes the joints to heal themselves so if you have joint pain way better option now when you read that is there a generic prescription in order to see that significant relief like I know in that like when we've talked about hairy growth and and wrinkles and vibrant skin like the the generic prescription I think is three times a week at 20 minute bouts or 10 minute bouts same so it's the same it's the same amount few days a week yeah and you see significant improvement in joint pain and then you see improvements in recovery as well so if you have you know joint pain or aches and pains or recovery issues correctional exercise will be first second juve because it doesn't just you know block the pain it actually helps speed up the one of our magical red light one of our friends I wish I remember which one of our friends I saw posted I think it was one of our one of our female podcasting friends I think it was she had like a bed that was like a like where'd you sleep and the light was above so you oh wow sleeping and having it hit on you like that nice yeah I always like that I know I want to rig something up that it's I have it on the wall it's blasting on me actually I like your setup for sure and mine is just kind of leaning against the wall right now but I I want to have it to where it's like mounted somewhere that I have to go do that thing every like every day or at least a few times a week that I could just turn it on say time like I wanted to do like above my shower shower twice a day every day like to where just part of the process as soon as I you're in there turn on yeah turn it on and and just speaking of friends let's shout out Max Schmarzo strong by science great page very smart with athletic training and just training in particular especially if you're a trainer or a coach just somebody you'll learn from he blows our minds all he's one of my favorite pages to follow to this day I still get and I think what I I brought him up earlier was you know he'll he comes and he pops in my feet all the time and he'll it'll be an exercise I've never done or used and it's an incredible and it's not a bull it's no it's a brilliant technique that's normally like you know related to athletics and I'm like God dude he's got so much good free valuable content like if you don't follow him and you're an athlete or you have a child that's an athlete or your trainer yeah or your train you're missing out so he's a must follow for sure did you know cooling down your bed can help you fall asleep faster it helps tell your brain to fall asleep helps you stay asleep it improves muscle recovery you wake up more rested and it also increases the time you spend in deep and REM sleep well there's a company called sleep me makes a device that goes on your mattress that cools your bed and also warms your bed if you like it a little more warm by the way they have some products where both sides can be controlled independently so if you and your partner like different temperatures so be it it's a great company go check them out go to sleep dot me forward slash pump 30 and that link will allow you to take 25% off any of their sleep systems all right here comes the rest of the show all right our first caller is McKenna from Washington I'm a Ken how can we help you hey how's it going good good good well as everyone says thank you guys so much for all the information you share been a listener since about 2019 and need this to say you guys have drastically changed my relationship with fitness so thank you right on sweet yeah so my question is pertaining to low testosterone in women I recently had extensive lab work done and my hormones across the board were all extremely low but testosterone in particular was so low it didn't even register on one of the labs so this is of course a concern of mine because I've been lifting since about 13 I'm 25 now and I feel like I've just completely plateaued in the gym despite switching things up I'm not recovering well if anything after my workouts I feel pretty inflamed and my hair is falling out in the masses among many other things but I also haven't had a cycle in consecutively two years and in total it's been about three I will add about seven years ago I started having really bad digestive issues and it's just continued throughout those seven years and so I think that that was probably what triggered all of this I'm doing what I know how to naturally increase testosterone lifting heavy weights I do hit my protein goal I think you guys would be happy about that supplement quite a bit and I eat primarily whole foods so I've heard you guys speak highly about testosterone replacement therapy in men but I'd love to know if you think low dose therapy could be useful for a female especially in this situation yeah good question so I would not right so first off of course we're not doctors but for someone your age and with some of the symptoms that you're noticing especially in the context of you know you said you had got issues that's Senator Cabral I would not yeah I would not go on testosterone therapy because although you may notice some symptom relief it's not it wouldn't be addressing yeah not yet at least the route and especially because your age you're so young I would look definitely at the root cause of your gut health issues if you have SIBO or you know that's small intestinal bacterial overgrowth or fungal overgrowth because you could have that too if you have any autoimmune issue that's not being addressed you a parasite all those things could cause nutrient deficiencies because of malabsorption and the symptoms of of that are inflammation autoimmune type symptoms like fatigue and then the nutrient deficiencies even if you supplement because you're not absorbing well could be causing all the hair loss and some of the other symptoms so have you have you worked with a functional medicine practitioner to try to address specifically what is going on maybe go through and get tested like you know like things like stool test blood test see if you have parasite or any type of bacterial overgrowth yeah I've been through the ringer with testing and different doctors I haven't seen a functional doc but I have seen an atropath a few of them okay okay and a lot of different things that come up with the digestive issues SIBO definitely being one of them okay and then did you treat the SIBO I did I haven't had it retested I was also I had lymphocytic colitis and again that hasn't been retested okay I would definitely address that that's that's probably causing all of your symptoms and the workouts and we'll only do so much unless you really figure figure out what's going on when you did the McKenna are you in the our free form Dr. Cabral's form that we have for free nope I'm not okay you got to get in there that's what is that called is it MP Holistic Health that's right so go there it's on Facebook so and it's free for anybody when you did your treatment for SIBO I'm assuming they put you on antibiotics herbs I've been on like over 30 rounds of antibiotics in my life and so I didn't want to go that route holy cow and then after you did that did you notice any symptom relief at all I did a little bit but it wasn't anything amazing okay so so sometimes if there's a if there's some going on that they can't figure out you can treat the SIBO but it'll come right back and so you see this reoccurrence and in people who have SIBO which is quite high it's something like 60% of people will get rid of SIBO but then it comes back because there's a sometimes there's valve issues with the gut so I would work with a functional medicine practitioner to look at the root cause and figure that out because testosterone therapy can be quite valuable but in your case you may get some symptom relief but it wouldn't solve the problem ends up masking the route it would yeah and it would just it could potentially make things worse because then you start to think you know I'm feeling a little better and then you end up pushing yourself a little too hard or whatever so I would 100% recommend you work with a functional medicine practitioner and try and figure out you know could be mold toxicity you know I worked I just interviewed Dr. Becky Campbell she's another functional medicine practitioner and she is a practitioner herself and couldn't identify what the problem was and then she did some mold testing and found that she was there was some mold toxicity in her house and that was what was causing but then and then she was fine afterwards until then she was doing all the everything she was treating herself for so many different things so there is a root cause of what's going on we just got to figure that out and until we do you know hormones aren't going to solve it are you on you're not on any of the hormones like birth control right no never happened okay were you an athlete I mean I played soccer growing up but wasn't anything super competitive I just gotten to lifting at like 12 and yeah yeah this that's where I would put 100% if you were you know if you were my daughter I'd say I want you to go I'd make you go control yeah I go through go through all the tech he's it's worth it for sure if anyone's gonna get to the bottom this I feel like it's going to be him yep 100% that's how well to know I've listened to your podcast episodes with them and he's pretty awesome yeah I know he's he's amazing and the forums amazing too they're incredibly helpful in there too so even if you just get in there and start trouble even to know what test you should start with like you telling him what's going on with you and they'll even be able to give you a recommendation on on the order of what test to start doing first but yeah so you know small intestinal fungal overgrowth can also seem like bacterial overgrowth but it's a different it could be a different type of treatment I mean just as an example so but it's all starting from the gut is it's what so going that forum doctor Stephen Cabral his website is Stephen Cabral dotcom dotcom Stephen Cabral dotcom forward slash mind pump I think you can go to as well okay good luck great thank you guys thanks McKenna you know what I can't help but think about right now is that you know Sal called in sick yesterday and he would have been sick today Justin I would have been left with a question like that oh my God I would have just deferred right away right away because that's she's seriously it sounds like she's tried so many things she's sick she's sick a lot more she needs to go through unfortunately to help kind of get closer towards that answer you know and testing wise and you know elimination diet like all these things like just to get to the root of it it's that's it's tough but it's it's necessary yeah people don't realize this the more people are starting to realize but the gut is first off this is where you get obviously all your nutrients so if there's problems with the gut you will or you can develop nutrient deficiencies which can appear to be you know like like hair falling out brittle nails anxiety depression then you'll develop you develop this kind of low level inflammatory response of the body so you can feel like you have a kind of a fever or achy or depressed neurotransmitters are produced in the gut it affects catecholamine production it affects hormone production if your gut is off your gut health is off you're sick across the board and you can test hormones and you can see issues with your hormones you could test you know neurotransmitters you could test inflammation and everything will seem off but fixing those things is it's not going to fix the issue you have to look at the root of it and the gut is the root of a lot of these different things so it's a big deal and I'm speaking from personal experience so my gut is off everything for me is off everything across the board recovery sleep mood mental sharpness I mean you name it it's off so and the problem is is that there's so many things that can affect the gut and it's such a complex system that it's not just one thing and you know she's been on antibiotics 30 different times I know that's got to have an effect it's got to have an impact for sure it's amazing that functional medicine practitioners don't get more love than they get in our in our space they're starting to they're starting to but I mean we still I mean we still have PhD friends that are who it's like crazy to me it's like you take someone like that and and that's going to be the only way she gets to the bottom of this and when she does it's going to be life-changing for her because it's a chronic issue you know that's they're the best equipped for you know something like that it sounded like Dr. Stephen Gribral's story he went through exactly the same similar symptoms through his 20s and what made him a functional medicine practitioner he found one that cured all his problems and and it was through that form of medicine our next color is Jessica from Ohio hey Jessica how can we help you hi guys thank you so much for having me on and thank you guys for all the content you put out I recommend your podcast to just about everybody thank you awesome they're even listening it's listening but my question is in regards to maps aesthetic I actually just purchased it and my question essentially is for the past six months I have started cycle syncing my workouts so it's actually helped with my sleep it's helped reduce my PMS a little bit and it's increased my energy levels usually like yoga or any type of low intensity or low impact movement is what's recommended the week before the cycle starts but me personally I just like to be in a gym and lifting so because I always programmed my own workouts I usually just program in like a D load week for the week prior to my cycle starting but with starting aesthetic I want to follow the program as closely as possible to see obviously optimal results so I was curious if you guys recommended that I just program in a D load week and just take those foundational workouts and just reduce the intensity for that week or if you guys suggest I do like maybe just light focus sessions for that week if I if you guys have other recommendations or if I just follow the program as is and just throw out the cycle sinking altogether no that's good question so I'm gonna I got to think two comments on this so cycle sinking is this new kind of market marketable philosophy around exercise where you look at a woman's 30 day cycle and you say okay progesterone is high here estrogen is high here this is when dopamine is highest this is you know ovulating and you know so your workout should look like this around this time around that time and women who do it are reporting what you're saying they feel better now I'm gonna I'm gonna tell you why they feel better it has less to do with the cycle sinking and it has more to do much more the deal with the fact that they're now yes they're they're now cycling in no pun intended D load weeks and they're they're modifying their intensity usually people don't do that usually people push push push push until the signals get so loud that they have to take time off very rarely do people intelligently put in D load weeks or put in lower intensity weeks in their training now a lot of people women have this this wonderful way of marketing programs because and I say it's a marketing way of selling programs because there's very little to back up the fact that you need to change your workouts according to your cycle especially when we compared to the individual because you you probably know this better than I do but you can meet two or three different women and they'll feel different at different times of their cycle than each other now there's this general kind of consensus that oh you know ovulation you have the most energy you feel the best other women are feel the most irritable when they're ovulating some women will say they feel the most tired during this time other women say watch that's actually when I feel energetic so we've always promoted people train themselves as individuals and this is how we've always trained people whether it was men or women we trained them as individuals the reason again why people are getting benefit from this is because this is the first time that a lot of people have intelligently included lower intensity workouts or weeks in their training they're just using this as a as a structure this is you know this is when it's a week before my cycle this is during the cycle this is after the cycle type of deal so you can keep it that way there's nothing wrong with what you're doing I would say if you want to take it to the next level I would have my own body with your own body and if it matches your cycle so be it but yeah I think everybody should should intelligently include weeks where the intensity is lower or weeks where they focus on less volume and less frequency in fact the newest program that we just released maps and a Bollock advanced is the first program where we specifically put it in the programming because we know that we could tell people all day long listen to your body people tend to not do it so if it's structured in the program they tend to follow it and get better result so yes my answer to what you're saying is yes just go lower intensity during those weeks and then the second part is if you could listen to your body and really kind of adjusted according to how you feel then you would really be taking it to the next level is this the first maps program that you've done yeah so I've always programmed my own workouts and then after listening to you guys and far as I can go and I know you guys always talk about novelty and just completely changing and I've always done like your focus workouts you know legs push full legs full but and I do full body workouts but I wanted to try something that was completely different than what I'm used to to see the results so this will be the first time that I'm doing anything okay yeah I just bring that because that's one of our more high volume programs and I'm wondering and then your body telling you that you're benefiting from this you know recovery week deload week you know whether something like the maps anabolic our other program might be a better suited fit initially just because of the the overall volume and you know kind of going in that direction yeah what made what made you pick aesthetic first just curious um mostly how you guys talk about it and how other people will ask you know when they're trying to achieve a certain look usually I lean towards aesthetic and I'm more so not looking for necessarily like a lot of shrinks or a lot of like symmetry anything like that it's just I really am more so interested on how my body looks and that realm yeah that's fair yeah I think what the the point Sal was making is is so true and I remember when that study came out was last year when that study came out right where they they trained the two groups one group was taking a week off right there was last year that blew my mind so I mean and I think that just highlights how little people program lower intensity weeks and I think what you're feeling is exactly that and you can do it by reducing the amount of sets you can do it by cutting out the you know foundational days and just doing focus you can also do it by just reducing the intensity on everything that's in the program and I think what I would suggest because it's a three month long program is actually kind of toggle between all those and see which one you like the best and feels the best you may you may find just doing the focus days is a is a perfect amount of volume and intensity for you you may feel like you need to scale back on some of the sets I mean I would actually kind of test each one each time you do each time your cycle comes around test out your your different theories on how to do that and actually see what fills the best in the and go based off of that but no matter what you're not going to lose gains by doing that if anything it's only going to promote more gains by taking okay perfect and then I had one other small question on the focus days I want to add in add in like 10 maybe 15 minute like walk sessions or maybe doing the stairstep right now again just to get a little bit of cardio but I don't want to overdo it I notice obviously that cardio isn't programmed in is that okay because I don't want to go that's a great to do that's totally fine screw that there's nothing wrong with that you can do that every day if you want yeah that's a hit on those days that's the hit cardio would be fine there too so I love that okay perfect well thank you guys helps me so much I'm excited to start aesthetic and see the results you got to just thanks for calling in thank you this is a case of accidental brilliance with more listen I'm going to speak from up from a fitness marker perspective right so if I'm on the other end and I'm like all right here check this out so I'm selling you guys right so let's let's just paint the picture I didn't even know the name of it I'm glad you did yeah so so let's say I go um all right guys uh we're going to create this new theory around exercise it's called s cycle syncing because a woman's body runs off of a 28 to 30 day hormonal cycle and we're going to sell them on the weeks where they're supposed to feel the best that's when they're going to train the hardest the weeks they're supposed to feel the worst they're going to train the easiest they're going to take care of themselves on those weeks maybe feed themselves more because they have more cravings and then during and we're going to paint this whole picture and by the way this has no science supporting it whatsoever but here's why it's going to work because it's going to make people take some weeks and make them easier and train harder some weeks which lots of data supports all the data supports in fact if a man took the theory of cycle syncing I was just going to say how do we sell this to men it doesn't matter if you're a guy follow cycle syncing for a woman it pretend you have a period once a month follow it and you'll get better results so the reason why and why is it accidental brilliance because it works but not because of the cycle it works because of the programmed lower intensity the programmed recovery and that's yes and that's what works if you want to be specific you would use heart rate variability or you know DeFranco's got a great grip test you could use way more accurate because regardless of what your hormones are saying there's so many other factors that could determine whether or not you should train hard or easy by the way if this was a thing you would be seeing Olympic lifters train specifically according to their cycle and not based off of things like it's just programmed listening to your body yeah well no it's not it's just programmed in it's not listening to your body but it's better than not programming any of that stuff in right yeah well you know what else did this blood type diets yeah same thing same thing but in the in the nutritional world right you you put you tell all these people who get your blood type follow a diet according to that well just following a diet just you following a diet and then also probably people going after foods maybe they weren't and so now you get a a more diverse gut or you introduce a food that maybe has more fiber that you weren't having before or a nutrient or a micro nutrient that you were missing and so these people are reporting back like oh my God this is what I was missing was you know eating for my blood type program recovery is totally it's it's here's another example are you a pair are you built like an apple are you built like whatever I don't know if you guys ever seen that before yeah totally me that's me the you are an individual and there's so many factors in your life that will influence how your body is recovering and responding and adapting so many different factors that you have to look at yourself like an individual and the reason why this works has nothing to do with the cycle has everything to do with finally people are now programming in these D load weeks and programming in time to allow their body to you know what I always think about when we have somebody like that and then obviously later on like has she does she already have the confirmation bias because it's already impacted her so totally yeah for sure that even hearing us say it it's like yeah okay but it still works for me it's it's it's just like when you tell someone drink a gallon of water a day or do cardio first thing in the morning empty stomach it does burn more fat well no you just drink nothing else and you end up eating less food if you work out first thing in the morning right right our next caller is hi mate from California hi me what's happening man how can we help you hey guys how's it going good awesome well super excited I love you guys the show so just thank you so much for having me on today I appreciate it no problem sure so I'm going to move to first thing background very briefly and then I'll move on very quickly to my question as well okay so to start off with resistance and in the first three months of that journey felt fantastic however my muscle mass I noticed during that time felt dramatically and considering I didn't have much muscle mass to begin with you know definitely wasn't a good situation I was quite frail at that time so I discovered you guys about nine months ago and I started resistance training increased my protein targets as well so fast forward now I went from 175 about nine months ago currently I'm 190 my maintenance went from 2200 and currently I'm about 3400 Wow for calories excellent and so as far as I can see I'm headed in the right direction I feel really really good a lot stronger feel awesome so my question is now that my maintenance is much higher at 3400 calories how do I continue to build muscle under a bolt when my hundred levels have kind of pretty much just plateaued a good question so so two things I want to address with us one is typically you do need to raise your calories if you want to gain more muscle number two this isn't always the case okay if that were always a case bodybuilders would have to eat 15 to 20,000 calories a day which they don't and now there's a high degree of individual variance here okay some people tend to have much you know faster metallisms when this happened other people much slower but I can tell you that you could definitely build more muscle on your current calories by following a very effective workout program or workout program that sends a an effective muscle building signal what kind of workout are you currently follow are you following any of our programs I I do a little bit of the mind pump TV tutorials type of the bill but typically I I work out twice a week with resistance training one day week I do strength training so that can either be low rep or even a five by five and then the other day I usually take it a little easier I do volume training and or sometimes like hypertrophy training to on the off days just as a another disclaimer I do like mobility work so I take like vinyasa yoga just kind of like work you know play basketball just you know keep my activity yet okay because maps and a ball I bet you don't have to change your calories I bet if you followed maps and a ball if you'd add you'd probably gain a good four pounds of lean body mass just from doing that without having to change your calories you're hitting your protein targets correct yeah I hit about 200 to 10 yeah yeah follow maps and a ball like after maps and a ball like follow maps and a ball like advanced that's the new program that we just released and I bet you won't have to raise your calories because those calories are pretty high for a guy your size and you'll probably see some size so in my experience when I've followed a really good workout program you know cause okay if you really break it down it's more complex than this but you know to gain a pound of muscle which is a lot you know let's say you gain a pound of muscle a month that's 12 pounds in a year which is a lot a pound of muscle doesn't require a ton of calories it just doesn't now the reason why some people need so many more calories to gain that pound of muscle complex but really if you boil it down if your body really wants to build muscle you only need a little bit more calories to make that happen so I don't think you need that many more calories I think if you kept your calories the same but did a really effective workout and what I mean by effective isn't necessarily harder just really good programming I bet you would gain some good lean body mass from doing that at the at the absolute worst you gain some muscle and your appetite would increase it'll be the program to do after that maps in a bulk advance so first of all you're you're doing a hell of a job I think the the fact that you've you've put 15 pounds on the fact you've got your calorie maintenance up there I even like the way you're you're training a suggestion because this happens to when you get to this place where you've been trying to bulk for a while and then it just get to a place where it's like this is a lot of food for me to go up anymore is difficult sometimes I'll I'll run a little mini-cut and that will you know reignite my you know my the hunger signals and make me want to eat more again so three to five days drop your calories and then go right back into the bulk sometimes that will that will help you couple that with Sal's advice with maps anabolic and I'd absolutely think you're going to be just fine you'll see great results doing that awesome fantastic you know I was kind of headed in that direction too the only column that I had I guess was when you're doing to say like a five or maybe a week worth of mini mini-cut how do you approach the training during you just lower the intensity I mean if you if you if you need to probably don't need to yeah you'd be you'll probably be fine following it the way you are yeah you're not going to go from thirty four hundred calories to one thousand calories yeah yeah I would go from thirty four to like twenty four twenty five hundred which is still plenty you may notice a little bit of a performance drop but that's just normal just keep at it okay awesome I love you guys thanks so much you guys are awesome and love all the content you guys put I just keep it up I think one of these days I'm going to see you guys like on Joe Rogan or something because haha like you guys are going you know awesome thank you that'll be the day thank you well we'll send overmaps anabolic to you bud thank you so much I appreciate that you got it man yeah the whole it's interesting with metallism you know it there's like these general rules but there's such a well there's to say this why this gap of calorie you know inefficiency that can happen within it like you know you could take someone with that high of a caloric maintenance cut them sometimes they lose no weight or you can put someone a bulk they gain no way we do that with reverse dining all the time yeah it's the signaling plays a big role in that and I've done it myself where I've gained muscle not changed my food intake just from sending a better muscle reminds me was that conversation you had with Ben Pekolski because yeah we initially thought that bodybuilders must have the the most ridiculous amount of calories they're intake yeah in order to maintain that humongous of a physique but it's it's quite the opposite they just are efficient at utilizing it yeah I think he's just he's he's experiencing a a pretty normal plateau for somebody who's you know face started he's figured some things out diet wise that and training he's used the sounds like the things that that we talk about on the show to piece together a decent routine plus the switching from vegan over a more balanced drink training focus yeah and I think he saw good results initially from that and then he's probably plateau because it's pretty similar and he just I think giving him a laid out program you add that with a couple days of low calorie and that new program is going to make him probably hungry in itself low cow for a few days and then going back up those things should be enough for him to to break through that plateau our next caller is Chris from New York Chris what's happening how can we help you like them have me on the show I'll start off by saying that your show has supplanted the Joe Rogan podcast no longer listen to him it's all mine pump all the time so whoa one of that that's a big compliment well I'm 43 years old I've been working out since pretty much high school when I played football and for pretty much my entire life I think I've taken the wrong approach until listening bodybuilder type workout 8 to 10 reps I've always pretty much been on a cut I've never tried to bulk and I started to listen to you guys and I changed my mind recently in October when I had my birthday I was the heaviest I've ever been I was 189 pounds at five foot seven and a half January I was down to about 170 pounds but I stopped pretty much losing weight doing up to about 25 hundred calories and that was a month ago I jumped in my scale today I've gained about maybe one pound and part of it might be I play basketball three days a week on my lunch hour for the last 15 years I've been doing Brazilian jujitsu I'm a brown belt and jujitsu and my question is I don't really want to stop doing my recreational activities should I be increasing like 200 calories and see what happens do I need to be a little bit more patient and see if I just stick with 2500 and see if I start putting on a little bit more muscle and then ultimately at what point should I start going back on a cut because my goal is I want to see my abs for the first time in my life or at least see some muscle hardness unlike Sal who was a skinny kid it sounds like I've always been a little bit on the doughy side I've always had some muscle underneath that dough in my forties want to look like you know maybe the best shape of my life yeah you could you could definitely bump your calories how's your appetite feel are you okay eating what you're eating so going from my cut at you know around 1800 calories a day to 2500 and a lot of protein in there I'm eating between 170 and maybe 200 grams of protein a day to pack on some muscle I'm pretty full at the end of the day but yeah you can bump your calories that'll put on a little bit of muscle on you also you're doing so much jujitsu and basketball how often are so that I'm assuming you're doing two or three days a week of basketball probably another two or three days a week of jujitsu is that is that correct it so jujitsu I've cut back on with corona we had some issues I have two little kids and I got corona from my jujitsu school so there was a little pause put on that so I've mostly been doing basketball and I just got aesthetic so I've been doing that for the last couple weeks as my my primary workout oh yeah you guys had the promo code so I didn't go for anabolic I went right for the one that was cheaper yeah we're going to scale you back for sure yeah yeah that's definitely I would actually drop you to one day a week of strength training maybe two on the days where you really cut back on the basketball I'd increase your calories to on a ton of activity now you don't have to jump that high right away you can creep up say but I 200 I don't even think is enough I think three to 500 minimum I would increase you calorie wise and then I would reduce your strength training to one one day a week when you do three days of basketball or more and then if you have a week where maybe you only play ball like two times and you could probably lift two days of the full body and I think anabolic is the is the program we'll send that over to you are you okay with not doing basketball for a while I mean how bad do you want to put on muscle I really like hitting three pointers and crossing people over so I could cut it back to like maybe a day or two but you know if it was short term to put pack on some muscle I could probably do it for a little while but I really love it it's something I enjoy I would if you if you want to try I would go maps and a ball look two foundational workouts a week one day a week of basketball bump your calories 400 calories you'll put on muscle for sure yeah you will for sure doing that aesthetic with what you're doing with basketball way too much yeah way too much volume yeah it'll be hard to gain anything without with all that so if you don't have an a ball it will send that to you yeah I just have aesthetic and quite frankly you know I've heard you say to other guys I've been an athlete my whole life and I always want to do more and I think you know my first inclination was 200 calories should be enough but clearly I was wrong so I did call guys and got your input look there's there you your body could probably tolerate a lot but that doesn't make it ideal for what your goal is so you could probably get away with doing a ton of work and you know eating what you're eating but that means you're not going to probably get the goals that you're looking for if you really want to get the those goals I would go one day a week of basketball I'd do maps and a ball like and I would bump my calories and then you'll put on the muscle for sure you guys make it sound so easy. So follow those instructions and give it a try see what mental part that's the hard yeah it's not easy it's simple there's a difference between easy and simple so don't don't let go of the basketball though I'm listening to you talk right now and I'm actually jealous of where you're at I at you where you're at in your life like I actually I could I cared less about what I look like and I know that's you know that's my goal I'm saying I would rather be playing basketball with my kids still and 43 you've been able to play three times a week like you're gonna you're in a pretty good place as far as health is concerned but I understand wanting to build muscle and that being a good goal if you take Sal's advice you cut back on the basketball you follow anabolic we bump our calories five to 800 calories you're gonna maintain the skill you know shooting your in your backyard and you know like I you just got to reduce that overall you know cardiovascular demise you got you have to kind of reconcile with this like to be able to get that muscle we need adequate rest so you know it's gonna be mentally tough but if you can do that and for like a short season if you will of putting muscle on you're gonna benefit from that in your game as well sounds great thanks guys and Adam I just want to add I do see that heat on your feet from time to time on YouTube so I like the sneaker game so I'm glad you appreciate it because my my producer gives me shit for putting my feet up on the on the thing there so I knew some people like that I like all the cock you knew he was your favorite yeah based on at least it's helping your market share with me so right guys I appreciate all the information and I'll get cracking on that right away you got to Adam Adam's heat on his feet just on the feet Justin's heat in the seat you got that the hot the hot over here so I'll slinging in the street all right so you know it's funny listen to him like that's where I want to be right now dude in his closet with all those shoes no 43 years old 43 years old with a kid playing ball three three times a week like that and able to in a brown belt jujitsu I mean he's in a pretty damn athletic man well you know what you know what's funny about this is that you always want what you don't have grass that's grass is green on the side it's okay fine he'll get a six pack but he'll probably like what he's pretty strong like who cares about how much size you got yeah you know body I get too much value on on having a six I really doesn't bring him it's easy for us to say that right because we've been building our physiques for most of our lives here right so like I get it so what's cool is take the advice you know get get to where you want to be he's actually would really easy if you just took that advice of cutting back on the basketball in just training getting the size he would gain the size he'd build muscle and and build his metabolism up and then literally what he could do is scale back to one week pick up the basketball and he'll just naturally lean out yeah that'll be enough to keep hang on to his muscle and then him adding adding the basketball into his routine that's a good point lean right out sometimes six pack you want and look truth be told my strategy here's and I would do this with clients too is sometimes I would give them what they think they want and so that they could realize themselves because as I'm talking to them I know what'll I here's what I would guess that would happen he would do it he would get the six pack it'd be cool for a second then he'd be like I miss basketball I'm Mr. Jitsu let me go back to that and then he would realize like it was a tradeoff and it wasn't worthwhile there isn't a ton of value in being there isn't as much value I should say in being shredded people think there's so much value it's that it doesn't bring tons of happiness and excitement like playing sports with friends and performing well does you know I enjoy the workouts more than enjoy the look and that's just the most people doing our shots off your belly or something today we're going to teach you everything you need to know to build a strong well-developed chest when I think of weak points and areas that I struggled with developing for a really long time chest was caught up in the weight I could lift versus how I was developing my body I think it's one of the most challenging muscles to develop for most people because the form and technique