 Some people say systemic change or some people like to talk about policy changes or some people like to really point to the kind of corporate responsibility. And for me, I just don't see these as opposed. I don't see it as an either or. In fact, I see both as completely necessary. I don't think we're going to get systemic change without a whole lot of individuals changing their individual actions. At the same time, I think that corporations and policymakers have a much higher level of responsibility to make those changes in their systems, right? Which are big systems within the larger system, right? What's a corporation? It's a system within a larger system. What's my household? It's a very small system within a nest of larger, larger, larger systems. And what am I? I'm a little system in my household, in my city.