 So, how would we conclude the discussion on this entrepreneurial marketing? We would say that this course placed a factual view at center stage. A factual marketing is an element that distinguishes entrepreneurial marketing from traditional marketing. It is important for firms to invest in marketing and sales alongside developing new products otherwise products market success might be hampered. If we think that these are the stages that we need to develop a product, and we think that this is a new idea and a new concept, then it is wrong to think that this product will become a hit because of this concept. Factual marketing technique tells us that you have to sell a product that is not present and you have to focus on that segment that is not existing. So, this necessitates that you do not do your marketing efforts after developing a product, but during product development. You should market that idea and concept that you have. Then, as per the concept, when you are developing a product, you should take the feedback from the market, potential customers, or the initial customers, and accordingly develop that product as per the feedback. If firms understand during concept development and launch, this might risk the chance of generating customer interest and creating customer demand. So, if you are late and you have already developed the product, you have launched the product, and now you should use marketing to sell it, for better sales, then there is a risk of failure. Or, if you fail, then you may not be as successful when you use marketing in the initial stages at the beginning. There is a strategic value of sales and the importance of control over a firm's customer assets. Customers, loyal customers, fixed customer base, are as important as the financial assets of the business. Because if you have a good customer base, who are regularly related to you, who regularly buy from you, so they will keep providing you with the revenue, with the profit, with the sales, with the cash. And understanding the importance of that, it is necessary to underestimate the efforts of marketing and sales. Only with a strong value proposition and strong sale capabilities, a firm will be able to sustain itself. Value proposition is something which is related to the product itself. Through this, you tell the market and the customers that this is the product which will solve your long-standing issues, long-standing problems, or this is the product which is more efficient than the previous product you are using. So, its capability is also needed, but how to reach that capability to the customer, this is the sales and marketing capabilities which helps you to do that. And if we don't do this, the firm's sustainance will also be in danger. So, firms benefit more from excellent marketing and sales, particularly if a startup gets both its product, research and development, and marketing and sales activities right, it will enjoy success. So, the synergy that is required at various stages, research and development, the product itself is very good with its features, an excellent product, and to sell it, better marketing and sales activities are used together. So, the firms must develop technological and commercial capabilities, technological capabilities, or business commercial capabilities of their new firm if they want to survive and grow effectively.