 What's the number one answer that can kind of sum up why Japan and Korea are considered cooler than China right now? Well, they are way tighter with the US and Western society that has dominated the world for the past like 300 years than China is like way tighter. In fact, you could almost view in modern day 2022, China as oppositional to that. So one's basically homies with the US and one's almost like the rival enemy of the US. Now we're gonna break down the mechanics behind all this. Okay, so Andrew, when you're the homies of the big dog, Andrew, there is something called cultural reciprocity.