 Hey guys, how you doing? This is your boy Rich from Rich TV Live and you too can join the club at richpicksdaily.com where you can learn how to win and trade. Thank you guys. Without you guys, none of this is possible. We bring you the winners here at Rich TV Live and Rich Picks Daily and we bring them to you first. Hi, how are you doing? I'm your host Rich here on behalf of Rich TV Live with our very special guest, Ryan Selby, the CEO of Poda Holdings. How are you doing today, Ryan? Hey, Rich, I'm doing well. Thanks for having me back on. Always a pleasure to be here and chat with you and give you some updates and some information. So thanks for coming. Hey, my pleasure. We love having you on the show and we love getting updates on what's going on with Poda Holdings. A lot of our members are really picking up a lot of positions in Poda right now. So we're excited to have you back in the show so we can get some updates on what's going on with the company. I have some questions for you. The first one is, it's great to have you back in the show. Can you give us a bit of an update with Poda and how you guys did a name change? Yeah, so I'm actually really excited about this and I think the reasoning behind the name change is there's a few reasons. One, I think to convey that Poda is much more than just a tobacco company or a cannabis company or a CBD company. We have at a core level, Poda Holdings is an intellectual property company. We have developed the world's best heat not burn platform and that platform has applicability across such a wide range of verticals that I think it was really important to show investors buying Poda Holding shares is really participating across that spectrum of opportunities. Second, the strategy to be deployed in each individual vertical market for our six major subsidiaries that we incorporated, really those strategies differ from market to market. So for example, the marketing and rollout strategies that we'll use in the tobacco market are quite different from the strategies we'll use in the cannabis market or the CBD market, as well as on the therapeutic space, we've been having some very exciting meetings with a number of companies for deploying various inhalable molecules via our closed-ended pod. And then also in the beyond nicotine, nicotine alternatives space, I think we really have a tremendous amount of opportunity across a wide spectrum of verticals. And I think it was important both to communicate to investors that Poda Holdings is the parent company that allows investors to reap the benefits from all of these subsidiaries, as well as to allow us to start building specific teams with very specific rollout models for each individual market. The last thing I wanna do is have a sales guy in the cannabis space going and selling in the tobacco space. Those really don't cross pollinate. And from Poda Holdings, our technology works perfectly for both markets, but from an actual sales and marketing point of view, they're quite different markets. And so really being able to build that out, I think is a critical aspect of our growth. And it's something I'm just so excited about for 2022 and beyond as we start generating revenue in each of those verticals. Now, the last time we talked, you had a purchase order of 500,000 Poda Pods, and you recently delivered that purchase order of the 500,000 pods. Can you tell us a little bit in our community what that means for the company and how many pods the company has sold in 2021? Yeah, so I mean, that is a fantastic milestone for us. Really that represents the first large sale of pods, but at the same time, it's really a tiny sale of pods. When you look at our pods are sold in 20 packs with 10 packs and a carton. So really that represents about 2,500 cartons. So it's actually a very small test order into that space. And I think for internally, we're thrilled to be actually moving from spending the last six years developing patenting and perfecting, like I said, what we think is the world's best heat not burn technology. And now moving into commercializing that, having that order, that really just is the first of many, many, many to come. And in our opinion, 500,000 is a great starting number, but it really represents an infinitesimally small amount of what we wanna do. My goal is to sell tens of billions of pods per month. And so 500,000 is really nothing, but at the same time, it's a fantastic start. We anticipate this customer launching into the European and Asian markets. From there, the plan is for them to continually reorder larger and larger volumes as they enter into markets and begin to expand their customer base. But like I've said before, when you're selling a product that contains an addictive substance, it's absolutely critical to roll out in a strategic and measured way. The last thing you want is to have somebody switch to your system and then go back to the store for a restock of their pods and not be able to get them. You have about 30 minutes from them running out of pods to them switching to a competitor or switching back to combustible smoking. And so my focus on building this business is absolutely to do it for the long term. I could go out and sell all of our pods right now and really just move as much as possible in the short term. And I think that would be shooting ourselves in the foot. What we really wanna do is build a loyal and solid following of customers who love our product and are able to use our product day in, day out for many, many years to come. And I think that's a really critical part of growing us to how am I gonna sell 10 billion pods? Exactly like that by building a very strong and loyal customer base who knows that when they switch to the POTUS system, they're able to continue using that for the foreseeable future. And I think that's really our focus in building the business is strong and strategic growth in a sustainable way that allows us to really maximize the long term future. I'm not in this for the short flash in the pan here. I view this as the long term answer to an incredibly large societal problem which is combustible smoking. And I think eliminating combustible smoking has so many benefits for society that the POTUS potentially reduced risk system can really make an incredible impact in the lives of over one billion smokers globally. And so this is something like I said, I'm viewing this on the five, 10, 20 year horizon and looking at the competitors in the space are $100 billion tobacco companies. And for us to compete head on against them that really takes strategic and thought out processes for us to actually roll into markets in meaningful ways and do it in a way that customers feel very solid about switching to the POTUS system. And then once we get that customer, we can keep them for life. So, yeah. Now you went to the global tobacco and nicotine forum. Can you tell us a little bit about how that went and did it help you gain some more exposure for POTUS? Yeah, I mean, that was a tremendous opportunity. I really am so glad to have participated in that. On one level, I got to interact with all of the major industry leaders in the regulatory space as well as the nicotine and tobacco alternative space. And I got to use the POTUS product with so many different stakeholders, really rub shoulders with some of the biggest names in the industry, some of the largest companies in the world we're attending that. And to be able to actually use the product with them and get the tremendous positive feedback that we got was incredibly encouraging to me. And then on another level, it was incredibly encouraging to see just how much people are aware of us. I think our close-ended pod technology offers so many benefits to consumers that these large companies are absolutely aware of what we're doing. And they're watching keenly to see what happens with POTUS. The tobacco world is in an incredible time of transition. As I think the writing has been on the wall for a long time that smoking cigarettes is dangerous. And finally, tobacco companies are starting to come around to the idea of like, well, there are alternatives such as electronic cigarettes. And then in the last five years, the real apparent winner in the transition from combustible smoking to reduce risk alternatives is the heat not burn space. And in that space, there's basically icos. They're leading the way, they're doing a phenomenal job. They've converted over 20 million current smokers to their heat not burn system. They're on track to sell over a hundred billion of their heated tobacco sticks this year. And you look at them, they're all in. Their goal is to convert every one of their customers to heated tobacco. And I think that's something, that's a goal obviously that POTUS shares. We wanna convert the entire smoking world away from the high risk combustible cigarettes towards a more reduced risk way of consuming tobacco. And then alternatively, we wanna also create the effective cessation tools for people who want to quit smoking so that they have the tools to actually do it. And I think, these are things that, the GTNF was tremendously encouraging for me. And the just being in that environment with these multi tens to hundreds of billion dollar companies and really hearing firsthand from the regulators and all of the different speakers and panelists there, it was a tremendous opportunity. And I think it was something that went extremely well for POTUS. Well, that's good. It's nice to hear that. Congratulations. I know investors will love to hear that. We got many investors from all over the world in our community that now own shares in POTUS have been taking advantage of this recent dip. Now POTUS has been focused on ESG since its inception in 2015. Do you feel like that the industry is really pushing towards more sustainable products? And can you give the investors an idea of how POTUS positioned to take advantage of this push? Yeah, I mean, absolutely. I think the tobacco industry, like I said, is in a big transition where they're trying to figure out how to remake their image and how to switch from these high risk combustible products to reduce risk options. That also includes switching from products that basically are major pollutants for the environment to ways of reducing those pollutants. And so that's something from its very inception, POTUS has been extremely focused on. So to that end on the environmental front, we've really developed a truly biodegradable pod. We use biodegradable filters. That is a tremendous step towards reducing or eliminating the huge amount of waste that's created from traditional cigarette butts. And I think that's something that's an extremely important consideration. And at the GTNF, it was something that really resonated with everybody I spoke to. On the social side, obviously reducing the risks associated with combustible smoking is the fantastic societal goal. And I think it's something where POTUS can offer tremendous opportunities for people to reduce the risks associated with combustible smoking. And that's something that personally, I'm extremely passionate about. I think the world of smoking has existed for hundreds or thousands of years. And during that time period, there really haven't been any good alternatives. And it's only in the last five, 10 years that technology has advanced to a level that allows us to actually create ways to consume tobacco that are still satisfying and enjoyable, but reduce the risks associated with combusting the tobacco. Lighting the tobacco on fire is basically the simplest technology that you can have. And to do beyond that, really took an incredible amount of work from POTUS and from any other company in the space. It's much more complicated than it sounds. And I think doing it right is allowing us to create products that have the opportunity and potential to actually move the world past burning tobacco and start using it in a way that much has a potential to dramatically reduce the risks associated with it. Now we love understanding where the potential and the growth is gonna come from next. And I know investors are keen on hearing of POTUS is getting any closer to opening up new market opportunities. Can you give the investors a hint of any new markets that could possibly be opening up soon? Yeah, I mean, look, I can't get into any specific details, but what I can say is on a daily basis, we are receiving outreach from companies in all aspects of the combustible smoking world as well as alternative smoking. So that includes tobacco companies, alternative tobacco companies, CBD, cannabis, therapeutics. We have a tremendous amount of outreach coming in for people saying, look, we love your closed-ended pod. We'd love to be able to put our products in this and make this happen. We'd love to sell your product. We wanna put this on our shelves. We wanna really expand your market as quickly as possible. And so for POTUS, I think on the sales growth side, there are unlimited opportunities for us to continue selling our products. And so at this point, we're really focused on building out our new production facilities. We've just invested in a 10 million per month pod per month production facility. We anticipate that all coming online for the beginning of 2022, which really will allow us to start hitting the ground running in 2022 with more substantial sales. Now, again, 10 million pods per month sounds like a lot, but it's really still represents only a tiny fraction of what we need to accomplish as a company. And so our goal is on every month or every two months to be doubling or more on that production level and really continuing to expand. And then again, entering into those strategic verticals. So in the tobacco market, we're looking at a number of different strategies for rolling into the tobacco market. In the alternatives market, we've developed our beyond burn blend. I think that has tremendous applicability in so many markets. On the cannabis side, we have a number of potential partners that we're looking at rolling out cannabis products into the North American market. That model would be through basically POTA supplying empty POTA pods to these companies and then they fill and distribute them through their markets. On the CBD side, we have a number of opportunities to really deploy, I think an incredible way to consume CBD based products. And then on the therapeutic side, we are in late stages now of putting together our pilot smoking cessation program. We're working with the university to really do this in a very strong and scientific way to be able to produce reliable and dependable results that allow us to really say this product as a smoking cessation tool has tremendous potential. Now, I can't make that claim yet and that's why we're doing the science and that's why we're really committed to making sure that we're putting the resources behind scientific studies to validate the smoking cessation programs. But then on the therapeutic side, we also have a number of opportunities to roll into other inhalable therapeutic molecules. And that could range anywhere from a eucalyptus pod that you could use if you have a chest cold to any number of other medicines and things that can be deployed through an inhalable system. And that's something that in the heat not burn space is just unheard of to be able to say one device that can heat all of these different substances. And so as a consumer, you might use an espresso pod in the morning. You might use tobacco pods during the day. You might use CBD or cannabis pods at night. You might use a therapeutic pod when you have a cold. You can use all of these different substances all through the same system. And I think that's something that unlocks really an unheard of opportunity in the heat not burn space. And it's gonna allow us to gain significant market share across all of these different verticals in different markets around the world. And so very exciting time for POTA. And I think, like I said, we're just laser focused on expanding production capacity and then rolling into markets around the world. We've got shareholders that have been really positioning themselves because POTA made this huge run up when you guys launched and you guys like went up, I guess like 3X went up from like, let's say 40 cents to over $2, huge run for POTA. Now it's kind of back to where it got started. So a lot of investors are feeling like this is a huge buying opportunity. Our community's buying the stock. A lot of guys are really positioned themselves. They feel it's very undervalued, very under-appreciated, extremely under-exposed. If there was one thing you would want some of the shareholders that are holding the stock or potential investors are sitting on the sidelines thinking about getting in right now to know about POTA today, what would that be? Yeah, I mean, I think like I said, the most important thing is we're not building a flash in the pan here. I think when I look at it internally, things have never been better for the business. We were able to raise $20 million, we're building out a new facility, we've got so many exciting things happening. Internally, I'm like, man, this is like a rocket ship. And then I look at the market and I think, okay, there are macro forces and people have different strategies and different things are at play on the market side that it's somewhat frustrating to see the stock price go down, but it really doesn't phase me because I'm not worried about the stock price. What I'm worried about is building a multi-billion dollar business over the next one, two, five, 10, 20 years. And so for me, I think, I view this as a tremendous opportunity with basically our price coming back down to where we initially listed. I think this is a strong floor. You can see there's a tremendous amount of volume starting to trade in the stock. I think there's really a level of opportunity here that shouldn't be underappreciated. But at the same time, the market is the market. We're taking whatever steps we can as a company to support the market. And I try to bring out relevant news and things as I can. And I'm committed to doing what we can, both for the market, as well as for building the business. But I would say, I'm not selling a single share. I look at this price point and I think this is a fantastic opportunity. I haven't sold a single share and I don't think I would sell a share even if we're at five bucks because I know where this company can be. I know the value of the technology we've created. And I think the intellectual property of what POTA has developed is really so valuable beyond any of these individual verticals. I think we have the opportunity to compete head-on or out-compete any of the big tobacco companies in the world. And that's what really makes me so excited to say, little POTA holdings, this little company that when we first launched, we got a tremendous amount of interest. I think our share price really appreciated very quickly. And obviously that was exciting as well. And I think that really at some level is unrelated from what we're doing as a company and as a business. And so my focus really is I'm gonna build an incredible company here. I'm building an incredible company. We've brought on board fantastic advisors, fantastic personnel. We're really investing our funds wisely. We've got such a low burn rate. We're set for that. I don't really have any concerns over the short term for POTA. I think we are in such a good position here and internally things are like I said, have never been better. So on the market side, at a certain level, it's beyond my control. It is what it is. Companies and individuals are gonna do what they've gotta do. I think obviously some people sell for reasons unrelated to the company. And I think that is probably what's happened with the share price. But again, I think perhaps that creates opportunity for other investors. Now we're gonna have investors that are going to see this interview that might have any some questions. What is the best way for those shareholders or potential investors to get in touch with the company if they have any questions for themselves about the company? Yeah, so for sure. I mean, I think the best way is to send an email to investors at poda-holdings.com. We do our best to respond to every single email. I love speaking with shareholders. I love being able to spread the good word about what we're doing as a company and my vision for the future of where I wanna take this. And so I think email is probably the best way. Also, we have a phone number that people can reach out to. Basically, I would say go to the website www.poda-holdings.com. There's a ton of information on there as well as contact info and email and all of the above. So that's probably the best way to do it. Alternatively, they can ask you and I'm happy to come back on your show and be able to answer questions with Rich and be able to get those answers out for a wider audience. So all of the above, I'm committed to a transparent and good corporate governments. So basically, I would say let's have the questions as they come in and I look forward to answering them. Well, we really appreciate you joining us today, Ryan. And I must remind everyone that Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything that we talk about or discuss here on Rich TV Live. In saying that, I do believe this is a growing company that's underappreciated, undervalued, underexposed. You've raised $20 million, around $2. We're right around 50 cents in Canada. So I think that the upside is tremendous. There could be an opportunity for a multiple for investors. So definitely, I think it's important for everyone to put P-O-D-A in Canada, POTA, P-O-D-A-F on your watch list, P-O-D-A-F in America. If you're not winning, you're not watching. We're bringing the winners and we bring them to you first. And thank you for joining us today, the CEO of POTA Holdings, Ryan Selvy. Thank you for having me, Rich. Always a pleasure to be here and keep doing what you're doing, buddy. And you too, and I'd love to invite you back anytime you have big breaking news, any catalysts, anything you want to talk about. Love to invite you back on the show. We've got a lot of investors that really believe in POTA and hold stock and are going to continue to buy the stock at these lower levels. And hopefully the next time we speak, there will be some big breaking news and we can celebrate. Well, I'm working on it, buddy. So let's look forward to the next time, indeed. Keep up the great work, Ryan. Thank you so much for joining us today and we'll talk to you soon. And thank you guys for watching. Like I said, if you guys are not winning, you're not watching, we're bringing the winners and we're bringing them to you first. Thank you for watching everybody and have a nice day.