 So let's do this. Let's just start with the opt-in. We'll start with the opt-in. We're going to go opt-in. We're going to go thank you page. We're going to go call confirm page, and then we'll do the email one if we need to add the pixel. But just do this, grab the opt-in, hit the three dots, and just get the coder link. Is it this one? Is this the opt-in? No, right below the opt-in. This is our guide opt-in. So hit the three dots, and then just get the code, and let's get the link. Let's just grab the link, and let's open it up, get the page link, and we'll just open it up at the top. Okay, so this is what's super important. This is what's super important. Hit the drop-down of the pencil to the right, and let's hit the drop-down to the left now, the David Blair cartra, hit that drop-down, and let's go with your domain right there. So what we got to do is we got to make sure that your domain is linked to all pages. So this would be the new domain. Do lowercase d. Everything is lowercase in a URL, but is that what you want it to be? topringagents.net forward slash download now. You can, it's totally up to you. But yeah, the domain, we need to be using the domain for sure, whether it's this one or a different one, but this is the one, we'll use this one, and then just whatever you want at the forward slash, you can do that now. Got it. Just save that? Yeah, save that, and then go ahead and copy that link and open it up in a new tab and just let it sit there for a little bit. We're gonna come back to it. So just copy that link, yeah, copy that, that URL, and then just open it up in a new tab. Okay, so let's see if we actually install the pixel. Yeah, we actually did. So click on your pixel helper right there in the top right. You have your, that pixel helper, that blue one, click on to the left, the blue one with the number two, click on that. Okay, perfect, so there's your pixel. So that's why that pixel helper is so important because it shows you, you know, you could test your pages and just really double check, triple check that your pixel is installed correctly. So that's good, we're good to go there, perfect. Now let's just, we might as well just check the other pages as well, because we need to open them up anyways. So let's go back to Cartra. We're gonna do the same thing, open up, close this, click three dots, change out the link, we're gonna do the same thing for the thank you, the same thing for the call confirmed. Yeah, we can do the email too, might as well. So get the page link and then just, yeah, see, so that tip two, what I would do is I would simply, whatever the page pertains to, whatever the video pertains to, whatever the title on that page is, that's what I normally put right there. I wouldn't just put tip two, or you could, I mean, shit, you totally could. I'm trying to remember what page that was now. What was that? This is only, close this out real quick. You could just save it later, yeah, close. That's SellerGuide email, that's part of your email sequence. Okay. So if you wanna go up and beyond, which I highly, highly suggest you do, you won't be able to do it right now, like this is just all, you know, building up to it. But as you build up to it, as we get this thing going, I highly recommend doing those SellerGuide emails. And that one page is where, you know, a simple video of you would be. So you're doing whatever that tip to, that's what you're explaining in the damn video. Okay. So if I were you, man, I would really, this right here, bro, I'm telling you, this is your freaking, this is your mother of all, this is freaking the blueprint, this is your golden goose right here. If you can focus on this, opt-in, thank you page, call confirm page, and then the SellerGuide email, but making that SellerGuide email, you would clone it and you would do it. I'd put 25 of those bad boys together fire you. Now, obviously that's super time consuming, but you'll build up to it. But for someone to come and download your SellerGuide and then get a handful of emails that follow. And in each email, there's a video of Dave given that tip. That's just different, man. That's completely customer service at its finest. That's David. That's like, ain't no one doing that. You know, I'll get emails, like I hack all kinds of agents, man. I'm hacking agents all damn day. I see an ad in the news feed from a real estate agent. I click on it, I freaking, I opt-in, I hack it. I'm just hacking them, seeing what the hell they're emailing their client or their prospect, I should say. Everyone emails me boring texts. There's nothing exciting about it. No one's emailing. Just one second, I'm sorry. All I was saying was that every email is text-based. So if you could separate yourself and put a video out on each text, like that'd be amazing. But again, you'll build up to that. But in that case with the SellerGuide email, all you'll have to do is clone it. And then you'll have number two and then clone it again. There's number three, clone it again. So you could just keep duplicating that one page by cloning it. And that's it, man. This one funnel could, you can crush it. So let's just go ahead and grab the link, get the coder link, either that one or do the other one that thank you in the call confirmed. But yeah, this is gonna be, this is gonna be tip one actually. This will be your first, the first email. Not the very, very first. The very first is the SellerGuide, but the second one. So the very first email that a person gets, the moment they opt-in is just a simple text-based email. Hey, thank you so much for downloading your SellerGuide. You can click here to download now. You know, make sure you're checking for my future email because I have a ton of content regarding selling coming your way. And then boom, maybe a day later, email number two goes out, which is this one. So email number two is the first email that where someone's clicking on it to watch your video where you're maybe just given a quick 30s. It could be a 30 second video, man, where you're talking about what was on page two. You know what I mean? And so that person clicks and they come here and watch a quick video of Dave, you know, explaining tip two. So there's the pixel, we're good with this. Again, though, we're about to go and create custom audiences. So here's what I would do for you. This would be the first email. This one right here are not the, well, the second email. Technically the first one with the video but the second one. Change that link out right now. What do you go back to Cartier? Yeah, let's just, let's change out that link real quick. So hit the, yeah, hit the pencil. Let's not name it tip two. Let's name it, if anything, tip one because this is gonna be the first email. So based on your seller guide, based on, you know, what's, maybe based on what's on the first page or the second page, you know, you can name it that or you can just name it tip one. Okay, yeah. If there's a handful of tips, if that seller guide is based around quote unquote tips, like for example, seven tips to increase the value of your home before selling. Like that's, I'm promoting quote unquote seven tips on, right? So in that case, if it was that type of a headline or title then I can maybe go with tip one, tip two, tip three and then the consumer, it makes sense. But if it's not a tip guide, yeah, you're giving tips for sure, but if it's not named tip, you know, your seven tips or whatever, then I might be a little confused on this part, but it's up to you, it's totally up to you. So leave it, leave it tip one. Is it a tip guide? Is it, are you breaking down tips or what are you doing? Yeah, well, I mean, it's a seller, it's for the seller guide. So, yeah, I mean, we could do, I mean, I still haven't, you know, I have to figure out what video to create to tie in with that. And that's where I was gonna get kind of your advice of what's, you know, what information do I need to put on there or what you've, you know, what you've seen other clients do, I guess. Super simple, bro, super simple. Just look at your seller guide and break it down by the paragraph or break it down by the page. And that's what I would base my emails around. So, so what, like, yeah, like what's on page one, what's on page two? Like that, that tip, maybe that might be tip one on page two, finally we get to tip one and it's on page two. Hey guys, this is Dave. Hey, thank you so much for opening my email today. What I wanted to go over was tip number one, you can find that on page two of my seller guide. On page two, here's what I was referring to. Let me kind of tell you a little bit more about this little tip and why it's so important when before selling your house, right? And now, and I'm referring to that in the 32nd video, it's on page two, right? Here's tip one on page two. So I'm kind of like just guiding them through the damn seller guide in my emails. Yeah. You know? But then the first one is just basically the, the first one is basically just the introduction of, you know, thank you for downloading my seller guide Yes, and that, and that, and this page is not tied to that first email. That's the first email. This page is tied to the second email, which now we're shooting for the appointment because that's what's on this page. Watch, go back, click on the tab, the tab at the top. So when you click on schedule your, it's the schedule to the right. Yeah. So this right here, it's all about that quick video given that person that first tip and then at the end of that video. Hey guys, and by the way, if you'd like to jump on a call, right? So now, now at the end of that 32nd video, there's a call to action to click my yellow button. So that's just what I would do. Now again, you don't have to do all this part, but again, this would separate you. I don't see no one bringing value via video, man, in an email sequence. I hacked a lot of agents and no one's doing that. So that's just something to consider and something to kind of plant, you know, for later on. But like for example, this right here, customizing your marketing plan. So that's what I would have put my link. That's just me. I would have put toprankagents.com forward slash customizing your marketing plan. Got it. Right? Rather than just maybe tip one. Something like that. Like you'll figure it out, but only reason why I'm spending time on this is because once we customize this link, we then are gonna now take it to Facebook and integrate it with Facebook and create our audiences around that specific link. So if you end up, you know, seven days later changing it, it's no big deal. We just gotta go back into Facebook and change it over there as well. Okay. You know what I mean? So, so customizing your marketing plan. Does that, does that, does that freaking, what's the damn word I'm looking for? Does that, does that go with what the hell is in the beginning of your page one or? Yeah. Is it customizing your marketing plan? Yeah, that's what you're saying. No, but is that, is that the link? Is that the name? Is that the title? Is that what's in your seller guide? Is that tip one, for example? The seller guide is, hold on one second. So what I normally do as far as customizing the thank you page link is I'll put, depending on what the call to action is, that's what I kind of put on this one. So for example, the whole call to action on this thank you page is to schedule the call. So I would put something like schedule your call now. Okay. You know, rather than just simply thank you, right? Thank you for downloading. That's what a lot of people would do. Thank you for downloading. It's like, no, dude, like let's get more specific, call to action, schedule your call now. You know, so that's what they see right away. So, perfect. So let's, let's open up that and then let's just double check our pixels. And we should be, we should be good. So now what we'll do is we'll just create a custom audience around all of these links. Okay. So, okay. So we'll double check. And that's what you'll always want to do. So let's, let's, let me make this part clear just for the record and just for your, your, your information. Whenever you, whenever you save a page, like whenever you do anything to a page, like whether, whether we came in here for the first time and changed the yellow to a green, whatever. And then, and then we exit out. Or in this case, we're grabbing the link. You always want to make sure you open up in a new tab, like always let Facebook read that page for the first time. Okay. Right. Not to just check our pixel, but, but to also, so Facebook can read it for the first time. That's super important. So, so the pages we should have up is the opt-in page. Let's just go, what's, what's that, what's that tab that you have where it says my and the little planet? Is that your? That's the guy. Okay. We can close out that one. We don't need that one right now. So we'll close out that one. So we should just have our opt-in. There's our email. And then we got, there's the email. Let's close out one of the emails. Yeah. We only had, should have four. Okay. So these are, yeah, close out that one. Just exit out. Okay. Cool. So we should just have these four pages. So your opt-in, the, yeah, this is, this is the opt-in and then you have your email one and then you have your call confirm page. And then you have your, your thank you page. Perfect. So now let's go into, let's see. Refresh this page real quick. Yeah. You got a bunch of characters that are, go back to Karcher. Let me look at the three dots real quick. Let me just make sure that pound seven, S8. Actually it's this page right here, right? Schedule your call now. Yeah. So we're good. We're good. So yeah. Your IP is just picking up those other characters. That's fine. But that's not the link. Okay. Cool. So the, now let's go to, now we're going to add these links. So let's go to the ads manager. And then all we're going to do is go to audiences. So let's click on the dots to the left. Let's always make sure we're in the right account. First of all, we're in the David Blair one. So we'll go to the other North. Perfect. There's North Florida. Perfect. Okay. Cool. So now we'll hit the dots to the left and we'll go to audiences. Okay. Cool. Okay. So this is, this is where the money's at, man. This is, I can't stress this enough. This is where everyone drops the ball. Most will run an ad. See if you can minimize this top part right here, that drop down on the top, right? Not the one with your name, but the one below that. Yeah, right there. Yep. So these audiences, man, this is what it's all about is retargeting these audiences. So we did the videos. Now what we have to do is the pages. So we have to start tracking, allowing Facebook to start putting all these people that are landing on these specific pages in a bucket, AKA a custom audience. What you'll do with that custom audience in the future on every ad from this point on is you'll either be retargeting them because these are people who landed on your opt-in page but haven't opted in. That's an audience that I would always want to retarget. If people are seeing my ad, clicking on it, going to my landing page, but for whatever reason they didn't opt in, that's someone that I want to get back in front of. Right? They were almost there. They almost crossed the finish line. They just didn't quite cross it. So let me get back in front of them. Maybe my next ad would maybe resonate a little bit more, right? Because for someone to get that far, there was an interest. They clicked. You got them that far, right? So now we'll start segmenting these people to either retarget in the future with future ads or exclude people, groups, audiences from future ads. So for example, let's start with that one. Let's start with the thank you page. Anyone who lands on that thank you page, go to the tab at the top of your schedule, your call now page or thank you page. Anyone who lands on this page is a lead. Anyone who lands on this page and is now in this custom audience needs to be excluded from future ads. So as you go and set up new ads, this audience will always exclude because it already leads. They don't need to keep seeing your seller guide video to get people to click learn more, right? They already can learn more. So we'll exclude them from future ads. So let's copy that link. You're gonna copy, double click the link at the very, very top. Just double click it, open and the whole thing up. Double click it, click it again. Actually just double click. See if you can click twice. There you go. Now the whole thing opened up. HTTPS, WW2. So now all you need, you don't need all that. You actually don't even need all that. You just need toprankagents.net. Forward slash schedule your call now. So just copy all of that. Toprankagents.net forward slash schedule your call now. No, you don't need all those letters at the end. Yeah, right there, perfect. That's the link. So copy that. And what we're gonna do over here in the ads manager, we're going to click the blue button to the left, create audience and we're gonna go to custom audience. And so the only custom audience is that we'll ever, ever, ever need to focus on is website, which is what these are, and then also video. Customer list could be super, super powerful as well. But those are really the only three. Website, video, customer list. I have some clients where they have good relationships with title companies and escrow officers. And I have some agents where they're so good with, you know, they're so in with that title company, for example, where the title company gives them lists. And I have some clients that will get a list of people who have purchased a home in the past five years and they'll get that list, right? And then they'll take that list and in customer list, they'll simply upload it to Facebook and create a custom audience. And then from that audience, and I'm going into way more details with you right now, but I wanna kind of plant the seed, cause this is big. From that custom audience of previous home buyers, they can turn around and create what Facebook calls a lookalike audience. And now Facebook will mirror that audience and go find you a million more people that resemble them. Okay. So that's just like more ninja stuff, which I'll teach you later on, but websites, what we'll focus on right now. So click on next. And so we have the thank you page link copied. So now we're gonna paste it in over here. All we're gonna do is we're gonna always make sure that that's the right source. That source with the green dot, that's your pixel. So North Florida rotor, that's your pixel. So in the events, the all website visitor, all you're gonna do is hit the dropdown and you're looking for specific. You'll always wanna do this on custom audiences. It's always hitting specific. So people who visited specific webpages, that's when you're going with. And then the contains, you can go in and paste in that link. And in this case, yeah, paste in the link and you'll always hit the dropdown. So once you see it in blue, hit that blue, hit that dropdown, hit the blue. I had a dot here in front of it. There we go. Yeah, there we go. Perfect. So now the retention changed that 30 to 180. 180 is max and Facebook will just start tracking anyone who has landed on that page in the past 180 days. Okay, so now scroll down and we're gonna give it a name. So this audience we're going to name and you can name it whatever you want, but it's leads. So maybe seller guide leads. You can name it seller guide leads. And so now this will become an audience that nine out of 10 times you'll exclude. So go ahead and create audience, perfect. So now on the flip side, hit done. I'm saying nine out of 10 times you'll exclude that audience because every ad you're promoting your seller guide. That's kind of the campaign we're about to embark on is promoting the seller guide, doing videos, doing ads, image ads, whatever you want to do, image, video, whatever, but staying consistent and doing it weekly, right? Talking about one topic and getting people to click learn more to download my seller guide. So nine out of 10 times, that's what we're doing, that's the strategy. So therefore I would always wanna exclude that audience, but the one out of 10, I could be even more narrow and specific and target them. So what if these are leads that I haven't got under contract or I haven't closed, yeah, I haven't done business with yet, but they're just leads, I can then turn around and run an ad just to them. Hey guys, this is David Blair. Hey, I know you opted in a few months ago to download my seller guide, 2021, seven tips on increasing the value. I just wanted to come up here and give you a quick message on what the market is doing today and how fast, you know, houses are selling, right? I can always run an ad directly to them and show up in people's newsfeed. So that's always an option as well. But the reason why it'd be excluded more than included, so the reason why nine out of 10 times, I'll just exclude them is because a message like that, I can just email at home. Like even if I did make a video, they're already leads, they're already in my CRM. Like I can just email them that video, you know what I mean? But I'm just saying like, some days where you have the budget or some months when you have the budget, why not just show up in their newsfeed as well? Right, okay. You can go both ways. So that's seller guide leads. Let's hit the button to the left, create audience, and then let's do it again. Right here. Custom audience. And now let's do the website and we're gonna go next. And then let's go, this is gonna be, let's change, let's go always the events, always all website visitors, always hit that dropdown, go to specific. And then this is going to be call confirmed. So let's change that 30 to 180. 180. And then go to the call confirm page and copy that link. Everything except for the www. Yeah, so let's get this call confirmed. Let's copy the top rank agents. Okay, perfect. So we're gonna grab that copy. And then same thing applies to this one. These are people who have landed on the page. These are people who have scheduled a call with you already. So again, they're already a lead. These are, they could be people who downloaded a seller guide. But then again, if I were you, I'd be using my calendar for everything. Like I'd be using this cartridge calendar for every appointment. That's just me. So in this case, it's not gonna be just seller guide leads who hit this page. Eventually other people will be hidden this page. So again, the way I look at this audience is they don't need to release, they don't need to see my ads either. Cause if they're already a lead, then I'll just email them the video, right? I don't need to show up in their newsfeed. But then again, again, based on a budget, you could hit them in the newsfeed as well. So let's scroll down and let's just put appointments or yeah, I mean, that's kind of what it is. And these are appointments. Anyone who's ever scheduled an appointment. Okay, create audience. And there goes that audience hit done. And then there goes that audience. Now let's create the opt-in page, grab the opt-in page link. Now that's going to be an audience. No, to the very left. I think it's yeah, the landing page, the opt-in. So that one. So let's grab everything except for the question mark. Yeah, you don't need the question mark or any of that at the end. So just download now. Okay, now this will be an audience that you'll always want to retarget. There are people who have landed here but didn't smash the yellow button for whatever reason. But if you land on my page, you're going to get hit with another ad. So custom audience, website, and then same thing with this next. And let me explain this part as well as far as the retention, the 30 days. It's pretty self-explanatory, but just to get into more detail with it, Facebook just tracks that date, so 30 days. So depending on how urgent, like for example, I could have, let's say I was creating an audience around a web page, around a landing page, an opt-in page of an open house. And that open house is this weekend. Let's say it's Monday and we're going to start this ad off. And today, and we're going to let it run all week because this weekend, next Saturday and Sunday, we have an open house. So if I start running ads today, Monday, and I'm going to run it the whole week, that retention, I may only want, I may only want it to be seven days, maybe 10 days the max. So now as I run ads this entire week, Facebook is just going to capture this week, anyone within that day period, because that open house is this weekend and obviously the house may sell quick. So I don't need that, I don't need an audience of more than seven days, 10 days. And so in 180 is the max. So in this case, hit the all website visitors, go to specific. This one's for the landing page. So again, same kind of thing applies where it's like, if I turn that to 180, and I have Facebook capture an audience of 180 days. So from this point on, from today, from this day on, the fourth six, from this day on, 180 days. Like if I run an ad on day 182, and I'm targeting people who have landed on my page 174 days ago, those people may not even remember me. Do you know what I'm saying? Yeah, I gotcha. So it's like, I may just put this 30. I may just put this 30. And if you've landed on my page within a 30 day period, then I'll get back in front of you. So that's how you'll kind of look at it. And now here's what we'll do. Now this is gonna be our first exclude. So what we're gonna do is we're gonna exclude people. This is very specific, very, very specific. When we start segmenting audiences, very specific. So we're telling Facebook right here, we're creating an audience of everyone who lands on the opt-in page, but does not land on the thank you page. So now hit the events, all website visitors, you're gonna always go to specific. So always, always hit specific. And then whatever your, whatever retention, whatever days you're going at the top, you can go, actually know what, here's the deal. You could change that to 180, change this 30 to 180, because what we're doing on the top is we're telling Facebook, okay, here's the opt-in page. We're going 30. Anyone who has landed on this opt-in page in the last 30 days, put them in this audience. But if an individual has landed on my thank you page in the past 180, don't include them in this audience. So now go to your thank you page, we're gonna grab our thank you page and we're gonna grab our call confirm page. Because if you haven't opted in or if you've never scheduled a call with me, you're in this audience. So, which one are we gonna go to? Not tip two, right? Did we, did we change that? Let's download, this is... This is, yeah, change out, yeah, X out this one, X out this tab, yeah, give it to that one. Okay, so call confirm, go ahead and copy that, call confirm, this is fine. Call confirmed, we'll get this one and then we'll get the thank you page one. So let's do this one first, copy and then just add it over there to this one underneath here. Yep, yep, right there. Okay, and then that's the call and then we're gonna also hit, yeah, hit the drop down the blue and then also go and get your thank you page one, your schedule your call now one to the very, very right. I think it's up there, schedule your, yeah, get... Oh, it is already up here. Yeah, yeah, so copy that, there you go. Copy that one. And then that goes where? Right there next to that one, right there. Okay, yep, so now we're capturing an audience of those who landed on our opt-in page but never landed on those two, very specific. Hold on, hold on. Actually, there's that dot, yeah. You have to just probably copy it again or you could take it out from there, take it out from there, there's a cursor right there. Just, there we go, perfect. Okay, cool. So now scroll down and give it an audience name. These are, these are Seller Guide website visitors, Seller Guide website visitors. And then we're gonna put in parentheses only. So Seller Guide website visitors and then in parentheses put only. Perfect, very, very specific. Okay, cool. So create audience. Those are your audiences, man. Hit done. Those are your basic audiences. And then we can do, we don't really need one around the email one. We don't really need one because these are the main audiences. If you're, let me see if we, yeah, if you're getting, if you're in my email series and you're getting my emails and I have that page, watch, go to Cartra. If I have this email page and you're getting that email page, that Seller Guide email, I don't need you in a custom audience with the Seller Guide email because you're already getting my emails. So I'm not retargeting you. I'm only retargeting the opt-in page visitors only. And then I'm excluding my thank you and call confirmed. So moving forward, the only audiences that you'll ever really retarget are those who are watching your videos and those who are landing on the opt-in but not opt-in in. Okay. That's it. So now the custom audiences are set up. The only other thing that we need to do before we run an ad is set up a custom conversion, which we can do that. We can do that on our next call. We'll set up the custom conversion and run a full-blown ad. Cool. So- I'll create, yeah, I think I've got on this table for tomorrow, I think around the same time. Okay, perfect. But I'll go ahead and create the, I'll go ahead and create a couple of videos tonight so that we can attach those to it hopefully and be able to maybe get the first one out there. Yes. So then what we also need to do is the email. Click on my communications. We'll do that on our next call as well, but my communications- Okay, got it. This, I don't think your email series is set up. Hover over communications and click on sequences. Okay. Over here, or no? Yes. So you should, yeah, you got some kind of bug in your system room. Sequences. Sequences, yes. Okay, so this sequence right here, this is what we have to, we have to knock this part out too, because I don't think you've edited any of these emails. So this is, yeah, go ahead and click on edit.