 You can be a company with a product, but you'd have to be just as good as content at content at a certain point You basically have to be a media company and a product company in today's environment And if you're not your brand is gonna be worthless pretty quickly shout out to Gary V because he was just screaming about it And I was listening and I'm like we're gonna make three two to three ticktocks every single day for the next two years So let's see what happens And so then things got really exciting because this is when no one else was on there And so and and we're like do why is no holy? Wow holy crap this video just got a million views 500,000 views 600,000 views We're getting 10,000 followers a week and you know, we've built that too. I think we've got like five million likes 50 million organic impressions 180,000 70,000 followers. I've been a marketer trapped in an investment banker's body for four and a half years