 The Government of St. Lucia through Export St. Lucia is pleased to announce that it has completed the registration of its trademark, Taste of St. Lucia, with the St. Lucia Registry of Companies and Intellectual Property. The trademarked Taste of St. Lucia currently covers Export St. Lucia's primary sectors of agriculture, food and beverage, agro-processing and fashion. Export St. Lucia first launched the Taste of St. Lucia brand in 2018 to focus on commanding visibility and increased market share for St. Lucia products in the growing export markets. Through an intervention with the International Trade Center, ITC, Export St. Lucia aims to fine-tune and convert the agency's Taste of St. Lucia TOSL campaign into a sustainable commercial export brand that approved St. Lucia products and services will carry in export markets. The logo symbolizes the highest quality of goods, services and exports that will be distinguishable the world over. This cohesive export brand and brand management plan involved extensive and intensive stakeholder engagement. The process required consensus on the guidelines and standards as well as the governance structure and the business model for the export brand. Therefore, the trademark means that any users of Taste of St. Lucia would require permission from the governance committee to utilize the name.