 So before Richard Spencer became a political activist, before Richard Spencer was in the news, he longed to be a drama director, and that was the course that he thought he was on in high school, meeting into college, so he took a lot of drama classes in high school and worked on plays, and I think that's a key to understanding why Richard is such a compelling public figure, because he's always carrying that sense of the dramatic you see with a lot of people who specialize in drama. So you'll also see that the leading yoga teachers on YouTube, they tend to almost always have a background in drama or in TV production, and so your hobby and your profession and your goal will tend to shape you, and so I just think that's a useful way. Richard is always trying to make a dramatic statement, right? He is trying to compel your attention and hold your attention and mold you and shift you, and he uses the tools that he learned in drama, and so that's why there's a melodic quality to his voice. When Richard Spencer speaks, it's almost as though he's on stage participating in a musical, right? That he walks up the stairs in his speech, so if you want to make your audience feel happy and excited, all right? You start speaking up. You go up. If you want to make people feel down, then you start going down the stairs with your voice, right? So you go up the stairs and you fill your audience with hope and excitement, right? And this is the way that Richard Spencer speaks. He walks up the stairs far more than he walks down the stairs, because when you walk down the stairs, you bring your audience down. So you'll notice that with broadcasters. I was just reading Roger Love's book, Set Your Voice Free, and he says, a newscaster's goal is to make negative information sound intriguing, but not depressing. So how do newscasters make all the bad news sound intriguing rather than depressing, right? They look for ways to keep a high energy positive sound in their voices, and how do they do that? By the way, they punch particular words, making them louder or lifting the pitch, right? So you'll notice with Richard, he will usually be lifting the pitch as he progresses through a sentence. So like a professional broadcaster, Richard will end nearly every sentence by either staying on the same note or going higher. Richard's not quite at this professional level, but you'll notice with when he's on fire, about half of his sentences are going up rather than coming down. So notice how that makes you feel when the speaker is going up, right? They're lifting their pitch, right? You feel more energy and more hope and more excitement, as opposed to when a speaker is stuck in a... regular conversation, most of us drop the pitch at the end of a sentence. And that's why when we drop our pitch, people jump in and interrupt us because it feels like it's the end of a thought and you're not being very interesting or compelling, right? So when you drop the pitch at the end of a sentence, that releases tension. It lowers the feeling of intensity we're creating. So how does Richard Spencer create such an incredible feeling of intensity when he's on a live stream or giving a speech? Because he will lift his sustained importance that they're building out what they're saying and leave you wanting to hear what comes next by lifting their pitch. And this is not up talk. Up talk is when the pitch lists in the middle of a word like that, in the middle of a word, right? That's up talk. But if you keep lifting your pitch, if you go up, right, that's not up talk, right? If you keep lifting with each straight word, right, you're going up, but it's not going to give people the uncomfortable feeling of up talk. So you're probably wondering, 40, what the hell are you talking about? So let's listen. Like a fucking hundred times. I am so mad. I am so fucking mad at these people. They don't do this to fucking me. We're gonna fucking bitch holistically humiliate them. I am coming back here every fucking weekend I have to. Like this is never over. I win. They fucking lose. That's how the world fucking works. Little fucking kites. They get rules like people like me. Fucking you have to run. Fucking my ancestors. Fucking it's like a piece of the fucking shit. I rule the fucking world. Those pieces of shit get ruled by people like me. They look up and see a face like mine looking down at them. That's how the fucking world works. We are going to destroy this fucking. Okay, so how would Richard Spencer sound if he was speaking like most people speak? All right, he would sound like we're coming back here a hundred times. But notice how much less excitement there is when you drop your pitch. If you say I am so mad versus I am so mad. When you lift your pitch, it increases the intensity, energy and excitement which Richard is consistently doing here. I am so mad at these people. Right? And you don't even have to increase your volume. I am so mad. Right? I am so mad. The pitch is going up and it compels your attention as opposed to I am so mad. When I say I am so mad that that puts you to sleep. I am so mad at these people. Right? You got the lifted pitch as in I am so mad at these people. All right, notice that one compels your attention and the other starts to put you to sleep. They don't do this to fucking me. All right. They don't do this to me versus they don't do this to me. This would not be a compelling rant if he was going down in pitch if he was walking down the stairs as he's going through a sentence. We're gonna fucking bitch holistically humiliate them. All right, we're going to ritualistically humiliate them. I was using too much volume change. Right? We want to keep the volume the same, but we want to go up in pitch. See, I'm not as I'm not as talented and dramatic as Richard Spencer. We're going to ritualistically humiliate them. Right? So there the pitch is going up. As opposed to we are going to ritualistically humiliate them. Notice the difference in how that comes across. I am coming back here every fucking weekend I have to. I'm coming back here every weekend if I have to versus I'm coming back here every weekend if I have to. Like this is never over versus like this is never over. I win, they lose versus I win, they lose. That's how the world works versus that's how the world works. Right? When you go up in pitch when you walk up the stairs with your voice, it's about I've been listening and watching Roger Love. So he's a well known Hollywood voice coach. So I'll just countless speakers back from achieving the impact and recognition that they've been craving. Hi, I'm Roger Love, celebrity voice coach and bestselling author of set your voice free. Many people mistakenly believe that only so notice he's a professional voice coach and his pitch is going up as he walks through a sentence. All right. He's walking up the stairs when he does a sentence. That's much more interesting and compelling than going down the stairs. Now there's nothing wrong if you're a public speaker or broadcast sometimes coming down the stairs, but that doesn't grab and hold attention as much as going up the stairs with your pitch, which is very different from going up in pitch in the same word. So if I say I'm going to the valley this afternoon versus I'm going to the valley this afternoon, that's up talk where you lift your pitch in the middle of the word. That is disturbing. They're all effing K words. They get ruled by people like me. That's going up in pitch and that's compelling as opposed to their effing K words. They get ruled by people like me. There's the difference in intensity and the difference in lack of compelling melody. So when you when you understand that Richard is saying these things like he is on stage in a musical, it gives you much more of a sense where he's coming from and helps you understand why his public presentation is so compelling. They're all effing octaroons. My ancestors enslave these pieces of as in, they're all octaroons. My ancestors enslave these pieces of notice the difference. Okay, notice the difference between I rule the world versus I rule the world. I rule the world. That's compelling. That's interesting. That creates excitement. Those pieces of those pieces of dung get ruled by people like me. Right? Keeping a high pitch, right? Going up and then keeping it high at the end of the sentence, which is what a professional broadcaster or professional drama created does versus those pieces of dung get ruled by people like me. I rule the world, right? The pitch is going down. You're walking down the stairs. They look up and see a face like mine looking down at them, as opposed to they look up and see a face like mine looking down at them. That is the difference in the compelling quality of that statement. Right, you can say that's how the world works or that's how the world works. Right? One, you're walking up the stairs going up in pitch during the sentence and keeping the end of the sentence at a high note. That's how the world works. Versus that's how the world works. But notice how kind of depressing and sad and outputting it is when people are going down in pitch or just even staying here on a monotone. Right, we're going to destroy this town versus we are going to destroy this town. We're going to destroy this town. But notice how compelling that is. Guys, we're going to destroy this town versus we're going to destroy this town. Notice the difference in how it makes you feel. So there's a musical quality to Richard's speech. Fucking that. They don't do this to fucking me. We're going to fucking racialistically humiliate them. I am coming back here every fucking weekend I have to. Like this is never over. I want it. They fucking lose. That's how the world fucking works. Little fucking kites. They get ruled by people like me. Little fucking rocks and roads. Fucking my incision. Fucking it's like the face of the fucking shit. I rule the fucking world. Those pieces of shit get ruled by people like me. They look up and see a face like mine looking down at them. That's the fucking world works. We are going to destroy this fucking town. Okay, so you hear there the product of a lot of drama classes, a lot of dramatic intentions and you hear the product of a drama background. And that's why Richard Spencer is always in the middle of drama, right? Drama comes from his genetic makeup. But then the culture that he assimilated into the culture of drama, then shapes how his genetic makeup expresses itself. So he both has an inner genetic psychological social compulsion towards creating drama. And oh, where's my sound? Yeah, he's developed these psychological tendencies that then start trapping you. All right. Every everything we do starts to form a habit when we repeat it. So he has trained himself to to operate in a very dramatic fashion. So listen to him here from a Twitter space about 10 days ago. Tonight, I wanted to talk about a rather contentious subject. All right, so notice he's not going down a pitch. So even though this is the beginning, right, this isn't Richard at his most compelling. At least, he's not saying tonight that I want to talk about a rather contentious subject. Instead, he's saying, tonight, I want to talk about a rather contentious subject. I guess it's contentious and it's not contentious on one level. And that is free speech. Okay, so this isn't the most polished Richard Spencer production. And you won't get quite as much, you know, going up in pitch as he normally does. But at least he's not, you know, clumping down the stairs in that sentence. So everyone, you know, claims to love free speech. So he's in a little bit of a monotone here. He hasn't hit his stride, particularly if they are American, but not necessarily. Still in a monotone seems to be a kind of bedrock value. And it's very hard to find someone who will openly discuss. Okay, so here he sees the heroic, the contrarian and the compelling angle he can bring to this topic. So his voice starts to come alive there. Just the last few words you hear him start to come alive. When you see when he sees the the path of the hero, when he sees the hero's journey, the problems with notice is going up there, the problems, right? He's getting excited now that notion. It's obviously enshrined in the First Amendment of the US Constitution. And since we live in an Americanized world, it has traveled around the world. Yeah, he's expressing disappointment, but not just expressing disappointment. He is feeling the disappointment in his body. So he's he's rather down here. This is not how Richard Spencer normally sounds. And most new constitutions that you will see will pick up on the American notion of free speech. That notion of free speech, even in the First Amendment, I Okay, so starting to come alive here, I think should be looked at more closely. And even here, just as he's warming up, looked at more closely, at least he's not doing what would normally happen in a conversation which would be looked at more closely. So he's not going down the stairs. So he's not climbing the stairs as much as he does when he's at his most compelling. But at least he's not walking down the stairs. And the reason why I'm doing this, I guess the intention or what kind of spurred me to do it really was some contemporary problems that we have with speech. Speech is everywhere. It inflects our or infects, you could say, our lives more perhaps than at any other point in history. And there's a kind of Okay, so now he's just starting to go up a little bit, right? The the excitement is just starting to show itself. User generated interactive quality to it. You can't get away from someone yammering on a TV. Right. So if this was normal day to day speech, you would hear you can't get away from someone yammering at a TV. And if someone said that to you, and you're at all interested in the topic, you would then jump in immediately on top of them. But Richard is too polished for that. He says, you can't get away from someone yammering at a TV and he keeps that pitch and that excitement level much higher than you would find in normal life. He brings a dramatic quality to his speech a dramatic melodic musical quality. This is starting to sound like a performance on a stage in a musical. Whether you own a TV or not, you walk into any restaurant and there it is. Whether you own a TV or not, keeping the pitch high, not whether you own a TV or not, which would be how as normal people would say this. Everyone, particularly, if you're in this group, I'm sure is to some degree addicted to social media. Right. See here the rising pitch. Everyone in this group is to some degree addicted to social media. And that keeps your interest level. It keeps the excitement level high. Cludes myself. Does some have it worse than most? I think we should freely admit to that. So it is everywhere. It is different than it was in previous times. Just we're enveloped in it, drowning in it. And it is something that is extremely powerful and that we need to address. One of the a few of the things that motivated me to rethink that value of free speech are some contemporary issues. Well, he's not lifting his pitch a lot, but at least he's not dropping his pitch as you would normally hear people speaking. So he's keeping up an excitement level as he's getting warmed up that we have to deal with. Most recently, I learned of a controversy with Kiwi Farms, which I have never visited that website. I have heard of it. My understanding is that it is much like 4chan, a kind of user-generated forum that is anonymous. So is there anyone else on the alt-right who speaks as dramatically as Richard Spencer? No one else comes to mind. I mean, Greg Johnson devotes his efforts to writing essays. Richard Spencer devotes his efforts to creating drama on live streams, which he does very well and drama in his life. And he is skilled, just like the great gurus on YouTube, the great secular gurus, the great self-improvement gurus tend to have had voice lessons, drama backgrounds, TV production backgrounds so that they are skilled at keeping excitement and keeping a compelling nature to what they're doing. And you do that by going up, right? You don't build excitement by going down in your voice pattern. You know, enlighten me if I'm incorrect. And it became a cesspool of doxing, bizarre revenge fantasies, lies. And what is textbook harassment, effectively? You have a right to go out to the center of town or a city sidewalk and hold up a placard. So a normal person saying these ideas would just start going down the stairway. But even though Richard hasn't hit his peak here, he's keeping up, right? He's keeping up in pitch. He's not dropping his voice as you would hear in normal conversation that says say no to war. Or, you know, so notice the difference between say no to war versus say no to war. Say no to war is going up. You're walking up the stairway. Say no to war. Say no to war or say no to war, right? Say no to war fills you with excitement. It's much more compelling. Say no to war is kind of a downer. All lives matter for life forever, whatever. You absolutely have that right. You don't have the right to harass someone who disagrees with you. You can, of course, have a conversation with them. You don't have the right to endlessly yell at them or at him or follow him home. So you'll notice with vocal fry, that's when people run out of breath at the end of their sentence. So remember Jessica, the the US, who I had on my show a lot. There was a lot of vocal fry towards the end of her sentence. She'd she'd run out of breath and many other people towards the end of the sentence, they they their voice starts to trail off. But Richard is a professional. He's a professional dramatist and he does not fall into these ills of ordinary mortals. Or loudly shout his address where he lives and effectively urge people to go harass him or even kill him. You don't have that right, actually. And the notion that you somehow acquire that right through the Internet is really stupid. Right. So that notice how that sentence compels your attention. The notice that you somehow acquire that right through the Internet is really stupid. He walks up the stairs commanding your attention. Unlike a normal bloke would say the notion that you somehow command that right through the Internet is really stupid. That's the difference between a professional dramatist and an ordinary bloke. You don't have a right to sell the Internet. You don't have a right to illegal drug. Right. So here he's really hitting his stride and notice the rising pitch is walking up the stairs with his pitch as he starts to hit his rhythm. You don't have a right to contract a hitman on the Internet. The Internet is a means. You don't have the right to contract a hitman on the Internet as opposed to you don't have the right to contract a hitman on the Internet. Form of communication. It is tubes developed and built by the government. You have just as much right to contract with a hitman on the Internet as you do on a public sidewalk. But there are as a public sidewalk. That is how he rises raises that that pitch level and makes that sentence so compelling. Many people who don't seem to fundamentally grasp this distinction. I've noted most people don't seem to fundamentally grasp this distinction as opposed to most people don't seem to fundamentally grasp this distinction. Who is perhaps my least favorite political commentator and someone who is more popular than ever, although he has been in the limelight for about a decade or so. And that is Glenn Greenwald. He took it upon himself to defend Kiwi farms. Now it is interesting. I actually looked at this. Right. And then it goes back to, well, did Glenn Greenwald defend me when I was suffering from the platforming? So. Richard is a professional dramatist. And that's why everything he does seems to be filled with drama and is compelling, like a fucking hundred times. I am so bad. I am so fucking bad at these people. They don't do this to fucking me. We're going to fucking risk holistically humiliate them. I am coming back here every fucking weekend I have to. Like, this is never over. I want it. They fucking lose. That's how the world fucking works. Little fucking kites. They get ruled by people like me. Little fucking rocks and roads. I fucking, my inseture, fucking enslave those pieces of fucking shit. I rule the fucking world. Those pieces of shit. They rule by people like me. They look up and see a face like mine looking down at them. That's the fucking world works. We are going to destroy this fucking town.