 Hey coach, welcome back to the channel. Now, today I wanna talk about the biggest mistakes most soccer coaches are making with their business. So what I have in front of me is a very simple example of a big mistake that soccer trainers are currently making when it comes to their pricing. And this is a big mistake because a lot of trainers, what they're doing is they're selling their time short for one-on-one training, but they're making more money doing groups. Okay, so let me break it down for you. Right, so in front of me, I've got a lot of trainers, what they do when they set up group training, they will earn anywhere between $200 to $1,000 per hour running group training. Okay, so this might be running groups of six, anywhere between six to 12 players. And within that hour of them training those players, they're making anywhere between $200 to $1,000 per hour in groups. Right, now, a problem that they're having is that they're running groups, they're making a lot of money, but then they're offering one-to-one training and they're charging it very cheap. All right, so the example I have in front of me is a lot of trainers, what they're doing is they're charging anywhere between $50 to $100 per hour for one-to-one training, right? Now, if you take the example I have in front of me, say, for example, you had 10 players in one group and you were charging them 100 per hour to train in one group, you would be making 1,000 an hour. Okay, so you've got 10 players in one group charging them 100 per hour equals 1,000 you're making per hour, right? And you're training 100 per hour and you're training all your clients in one go. Now, let's take the example below. If you were charging $100 for one-to-one training and you had 10 clients, that is 10 extra hours per week, you have to train, okay? So on the top, you've got one hour where you're working with 10 players. Below, you've got the second example where you're making the same amount of money, but now you're working 10 times more, right? You're working 10 hours per week, training clients one-on-one for an hour session, okay? This is a big mistake and it's one that a lot of trainers in this industry are making. So what would be the best solution, right? So number one, the best solution in my experience would be I would scrap one-to-one training and I would just focus on groups and building the groups. Okay, because if you've got three groups of 10 players that you're training, you're making 100, well, you're charging each client 100 per hour with those three groups you have, essentially you're making free K in the space of one-to-three hours, okay? If you run free groups back-to-back, you're making free K in that one day. Now, if you want to include one-on-one training, then what we have to do is we have to make sure it becomes a premium for the client, right? You can't be charging the same amount or making less in group training when you've got to personally give that player full attention. Okay, because when you work one-on-one with clients, there's a lot more that's involved than group training, right? Group training, you can set up a plan, a training session that is guided towards the needs of all the players you have within your group, right? So all 10 players are working on the same thing. When it comes to more personal one-on-one training, each session needs to be customized and designed to that client. Okay, so that means you need to ultimately plan the session, which takes time. You need to run the session, which takes time. You need to set up the session, which takes time. You need to drive to the session, which takes time, right? And you need to do a lot of communication during the week with the client and that takes time as well, right? So essentially you're losing money by charging less for one-on-one training than you are for group training, okay? Hopefully this video helps. If it has, right, make sure you like and subscribe. If you wanna get in contact with me, there's two ways to do that. Visit the description in this video. You can schedule a 15 to 20-minute call with me so we can jump on Zoom, talk about your business, and I can show you some actionable steps to take this week. If not, then you can also send me an email to MakeMoneyCoachingSports. Thank you for watching and I'll see you on the next one.