 Let's talk about SEO auditing success nowadays. We can agree that as an SEOs, we audit websites in order to identify challenges opportunities in order to establish an actual plan to execute and achieve our goals. However, the sad reality is that only 20 percent of SEOs have recommendations implemented more than 90 percent of the time. On the other hand, this ends up causing that only 70 percent of SEOs achieve SEO goals more than 90 percent of the time. So at the end, I'm afraid that we have a little bit of a challenge in the core area of our activities. So in order to tackle this, I have five tips that I expect that you can start playing around, testing and introducing a little bit in your SEO execution in order to achieve different type of goals that we are getting at the moment. First tip, a radical top 10 high-impact action plan prioritization. While using storytelling, a little bit leveraging that storytelling to connect better with stakeholders and decision makers who are going to reach our recommendations. You might say, Aleta, I already prioritized my recommendations. We all tend to do, let's say, low effort, high-impact prioritization, and that's true. The issue is when we document our recommendations, we end up more or less, I will say, most of the times, including too much still, because we want to show that we have assessed everything, that we haven't left anything else, and we end up documenting whatever format of 30 pages, 40 pages, more than 50 pages. Who are going to read that? It's very challenging, very difficult, like we don't have time for that. Also, even if we have time and understanding to go through it with stakeholders, resources are limited most of the time. So we need to simplify things. We need to actually select those top 10 high-impact actions that are doable, are feasible, to implement in this iteration right now, like not in six months, not in a year, right now, to eliminate noise, to show that we are not recommending whatever doesn't work on the website, but those particular areas that we know that if we talk about, we are going to achieve results, the goals that we have set for our process, right? And for this, it is important that we explain the what, what is the issue, the challenge, the opportunity about this, what we can achieve with it, in a way that the showmakers that are non-technical also understand the why is this so critically important towards the achievement of our goals and the how to do it, providing a couple of ways to achieve it. So those collaborating with us in the development or content team have a little bit of room for exploring options here, but as you can see with this, we'll be able to better communicate those different aspects and elements that are really, really, really key for the achievement of our goals. Second tip, develop a low-hanging food framework, and I'm not going to get too much in-depth in this particular case, because I already did a Wyber Friday, so months ago about this particular topic, but let's say, if you go and take a look a little bit at this Wyber Friday that I talked about, how you shouldn't spend a month doing or analyzing going through the audit, gathering information just for a month later after we start with the SEO process to send, again, 100-page recommendations that nobody's going to execute anyway. So by developing a low-hanging food framework, we'll be able to already start sending some actions after the first week because the different scenarios that will tend to exist across any SEO process anyway, like, for example, improving the click-through rate of those already well-ranked pages that might need a little bit of tweaking and title descriptions, for example, optimizing the surf features a little bit, for surf features a little bit more, internal linking to of those already almost well-ranked pages that have no internal links or those pages that used to get a lot of traffic and have been decreasing lately that, partially, many times because they have lost their freshness, their need to be updated, et cetera, right? So with this low-hanging food framework, we can tackle this very prevalent issues right away, establish this connection with the client also so they can see results faster, that eliminates a lot of this, let's say, weight that doesn't necessarily help SEO because of its long-term nature, right? Third aspect here, set an SEO quality framework to educate, validate, and monitor when there are any issues or bugs. The problem is that a lot of our SEO execution is a hold back by those prevalent bugs that arise once and second and third time that we're implementing something, right? So rather than building, we end up only fixing what already exists and realistically, most of the times, building is how we achieve results, right? So I highly, highly, highly recommend that when you develop your recommendations, you also establish this education program, you do webinars with the tech, with the content team, with the digital PR team, using, leveraging the insights that you have in Entify from the website directly. So these are very, very, very relevant to what you actually want and need. Then you establish a validation framework with the developers especially. So there is not only a checklist that of course needs to be used across team members, but also whatever is doable to implement, integrate directly with the CMS that you're using, you can do it, and then of course, before and after releasing anything, that there should be this acknowledgement, this workflow of what if scenarios, what if you launch something that there's, it's not how you expect it to be done, right? Should it be reverted right away? Should it be fixed after it's launched? What should happen? There should be an acknowledgement within the team. And then of course, a really good real-time monetization system and there are many tools out there nowadays that will allow you to do this with not only technical configurations, but also content elements. And what is important here is yet, you can figure those very specific alerts that will be very meaningful for you. So you're not receiving whatever alerts every single day. So it becomes noise and you don't need to really pay attention after a while. So this need to be very, very relevant. Four tip, forecast and testing to kill ambiguity and it depends. This is very funny because we all know how we love saying it depends in SEO. The problem is that if we are asked by decision makers about, when are we going to achieve X or is it viable to achieve Y? And the only thing that we answer is it depends. Of course, that doesn't necessarily establish reliability. It generates ambiguity. At the end of the day, they will prefer to allocate those resources to other areas rather than SEO. So that doesn't necessarily help us to avoid eliminate this. We can establish forecasts and pilot projects. We can say, okay, if we are able to execute X and Y, based on these scenarios, we can expect that after six months or after a year, based on these forecasts, at this click-to-rate curve, this search volume, this is anality, we are able to get X or Y too. But if you are not able to execute X, only Y, well, we won't be able to achieve all that, but only this. Like this, they will be able to see and like the clarity with a much more straightforward way how our actions and implementations and resources that they give to us connect with the goals, right? So I will say that this particularly critical, especially when they are asking about what is doable, what is not, what is achievable, what is not, and then to test. If still like that, we don't get the buy-in to do stuff, we say, okay, allow me please to develop a few tests with these particular categories or with these particular areas to implement what we are recommending in a much more smaller scenario, so we don't need that much of many resources in general, that much support. And like that, we can prove value right away much faster and get the buy-in layer for the full implementation. The fifth tip is about communicating no execution trade-off and this is important, right? Okay, you're not giving me the resources, you're not giving me flexibility, perfect, but you know what are the consequences of this? There's always a trade-off and it should be fundamental that we communicate this trade-off. The trade-off is that we will be losing market share versus our competitors if our competitors are doing X or Y instead of us and you can develop a little bit of a forecast with data that you can get from three-party tools, they're all Korean ranking data but it will happen if they achieve X or Y too, they do X or Y, or what will it cost if you will end up getting this type of traffic and conversions with other channels like by search rather than SEO? Many, many times they will end up perceiving that the cost of SEO is much lower, actually, and it's not so expensive I think it is if we show how much this same traffic will cost with other channels. So I expect with all of these tips, it is much more flexible and doable and viable for you to start executing those SEO audits recommendations and at the end of the day achieve results which is what we want here. Thank you very much.