 Well, looky looky looky Nike breaks up with Amazon if you guys don't remember I did a podcast with Dan Demski a couple episodes back titled how to build a multi-million dollar e-commerce Business, I'll leave a link below the show notes for that podcast plus there should be a card somewhere around here You guys can take a look at that. However, the reason why I bring that up is Dan talks about in the episode where He states he doesn't use Amazon and we went in deep talking about the reasons why he doesn't use Amazon And guess what? Pretty much one of the biggest brands in the world breaks away from Amazon now. There's a couple of reasons Nike would do this. You see Amazon is a double-edged sword so it's it's highly addictive highly beneficial But you flip that around it can be a massive sabotage towards your brand in business and there's a couple of reasons Why I see Nike moving away from Amazon number one You really don't own your customers on Amazon. You don't own their email list. You don't own direct communications with them You don't control your brand Culture you don't control your brand continuity You don't control the terms of how you can portray communicate your brand on Amazon Amazon controls that Okay, next thing One thing that Amazon is fucking horrible at is Amazon does nothing about fakes and You can go on there and you can sell a bunch of fake shit and Amazon won't care in fact Amazon most likely will go against you if you aren't familiar with Amazon basic that pretty much white labels products that do well on Amazon they have all the data and Basically, I'll tell you a real story. I'll actually right here. Look at this Look at this. Lookie. Lookie Lou over here. Oh Stop one second Lookie lookie Lou a While ago, I ordered an Amazon. Well, I ordered a Canon DSLR bag. I wasn't paying attention I want an Amazon and ordered look what comes in Amazon basic When I got him like what the fuck is Amazon basic and that's kind of my deep dive Deep dive experience going into Amazon basic but cutting out Canon cutting out all the you know camera companies and so what Nike is doing over here is like They're saying it's enough enough. We want to control the experience of our brand We want to control the communication with our brand We want to guarantee our customers that our customers are receiving 100% authentic real Nike products Now this also applies to you as a business owner a lot of people do FBA on Amazon Fulfillment by Amazon and you know with nothing set in stone But if we see this play out as Nike saying it's played out a lot of people who are third-party sellers of even authentic Nike products on Amazon will not be able to sell anymore not legally or physically or technically The fact is the lot of people will soon come realize that the real products aren't on Amazon Even though your product might be real the fact that Nike leaving and saying they're the only ones Selling the authentic product makes your customers second-guess and this is a great business case study too Especially for e-commerce. So if you're planning to build an e-commerce company right now, you know There's a saying don't build on other people's property. You're just renting from them You know that I find it always fucking funny when people complain about Amazon or they complain about Facebook or they complain about LinkedIn or or Instagram now removing likes you are building your brand on other people's private Platforms you do not own shit You're just renting if you don't own your own brand your own website your own email list You don't own crap. You don't have a business. You're just renting property renting land And so this is a good case study if you're going in the future of planning to build an e-commerce company is Do you build on Amazon as my boy damn them ski said nope? I don't fucking touch Amazon. I build everything on Shopify I collect all my emails. I control my communication. I'm very selective where my products are allowed to be sold And yeah, I may not be having a 30 40 million dollar business yet But eventually I'll get there not at the speed that Amazon may provide me So this is big news guys Nike breaking up with Amazon, you know pay attention Man if you're an FBA pay attention if you are in the Amazon business pay attention Or if you're on Shopify as an e-commerce business, you know, if I was still in the e-commerce game as my last business This would be huge news for me But I'm interested to see how this fucking plays out man. This is pretty cool Nike's actually stepping it up and going to war against Amazon. Alright guys Like I said, go check out damn them skis video because we dive in deep on the reasons why he doesn't use Amazon And like always subscribe. There's a subscribe button somewhere hit that little notification bell and I'll talk to you guys soon. Peace