 People from all over the world pilgrimage to Mount Shasta specifically to see this water and drink this water because they believe this water is the fountain view. The water goes through a 60 year filtration process where it goes from the top of the glacier through these crystallized caves where it's exposed to no sun and it naturally filters through the cave to create a perfect alkalinity pH and mineral profile that shoots up the ground like oil shooting out of the ground in Texas. And the efficacy of the spring of how it goes through this particular process is natural filtration so I guess you can call it organic water. There's no additional processing. What you get in a water literally just comes out the ground. We do hit it with UV light when it goes in just to kill any bacteria and then that's it. Then we seal it.