 Number one is learn to love data. Maybe Excel spreadsheets don't excite you. Maybe data does not sound very exciting, but making data-driven marketing decisions is the key to staying cost-effective, efficient, and to optimize and grow things over time. It takes the emotion out of bad decisions. That roller coaster. That people say, but I really like this image. Irrelevant. Yeah, it is. It's like, look at the data. Yeah, great suggestion. The second, I think, it just gets back to that foundation. Without paralyzing yourself for perfection, it is so important to get a website, get content, and get your tracking and analytics set up. Without those, you are going to have to end up spending even more going back and fixing it later. Yeah.