Creative Thinking is all about Reconstructing Common Concepts





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Published on Sep 5, 2017

Why Reconstructing Common Concepts plays a critical role in Creative Thinking

Being creative often first means being destructive. This strategy is about continually pulling apart common ideas and putting them back together in new ways . Creative ideas often come from joining two apparently unrelated ideas together. Finding the hidden link between two contrasting concepts can lead to powerful results. At the core of creative thinking is the concept of ‘Integration’, which is being able to join two diverse and separate elements together to make one combined picture. But our research shows that whilst children are naturally good at this, most adults find this strategy very hard to do.

The great inventors of new products are forced to think beyond the usual ways of constructing things to come up with new solutions that combine elements in different ways. But to ensure there is a productive creative output the final product must be more than sum of the parts combined. A great example of integration is the CQ Torrance testing. Very few of our participants in workshops can combine the 2 pictures and yet this is what creativity is all about. Effective Creative thinking is all about coming up with the next 1+1= 3

This 7 part quickbite video series on Creative Thinking Strategies is based on the breakthrough book “Who Killed Creativity? and How Can We Get It Back?” by Andrew Grant and Gaia Grant.

This 7 part quickbite video series on Creative Thinking Strategies is part of a dynamic workshop: ‘CSI-2 The 7 Rescue Strategies For Creative Thinking’. This series focuses on the applied process leaders can engage in to build critical and creative thinking skills in themselves and their team, and to work towards more innovative solutions. Specific critical and creative thinking tools from the popular design thinking approach are explained and demonstrated, and a practical problem-solving model for creating a culture of continuous development and improvement is revealed.
Learn more about the workshop http://www.whokilledcreativity.com/pr...

Find the book Who Killed Creativity? and How Can We Get It Back? By Andrew & Gaia Grant
Find Who Killed Creativity? by Andrew Grant & Gaia Grant Official Site: http://www.whokilledcreativity.com/
Find Who Killed Creativity? on Facebook: Who Killed Creativity? Andrew Grant & Gaia Grant https://www.facebook.com/WhoKilledCre...

Connect with the book, website & authors.
Find the book The Innovation Race: How to change a culture to change the game. Andrew & Gaia Grant
Find The Innovation Race Official Site: http://the-innovation-race.com/
Find The Innovation Race on Facebook: https://www.facebook.com/theinnovatio...

Find Tirian company’s Official Site: http://www.tirian.com/
Find Andrew Grant TEDx: Who Killed Creativity? https://www.youtube.com/watch?v=OJgLh...
Find Andrew Grant on Twitter: Andrew Grant https://twitter.com/andrewlgrant
Find Andrew Grant on LinkedIn: https://au.linkedin.com/in/andrew

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