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#donotsettle

WHY IS IKEA A GENIUS ?

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Published on Feb 21, 2016

For IKEA, architecture is not a tool to get attention or controversy. Architecture rather represents the purpose to maintain shoppers’ flow in such a way, to receive more revenue. You can never say: “I only go for some pillows”, because you always go out with more.

There are 6 biggest reason for us why is it very successful. Enjoy and subscribe #donotsettle!


Music Dave Depper - Funky

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Please watch: "ZAHA HADID's SKY SOHO IN SHANGHAI, CHINA"
https://www.youtube.com/watch?v=36QaQ...
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