In Germany Mercedes-Benz vehicles don't exactly have the same pop that they might in America. They are made there, after all. So what does the luxury car company do to make people pay attention? Make a car disappear. Mercedes gave German residents whiplash as they rolled an invisible F-Cell through town. The stunt mimics the hydrogen fuel cell's 0.0 emissions. Because the car is "invisible" to the environment, it might as well be undetectable to the human eye.
The crafty minds at Mercedes covered an entire side of the vehicle with LED lights that could display like a video board. On the other side of the car was a camera that captured bridges, people, buildings, and whatever else crossed its path and transmitted those images to the LEDs. The double takes and frozen faces are exactly the reactions they were going for.
March 3, 2012 at 7:45 PM ET - Mercedes-Benz is promoting hydrogen-powered cars through their new European F-Cell tour. Their latest commercial promotes a vehicle that uses F-CELL hydrogen technology, which creates less impact on the environment than standard gas and diesel based cars. The new car produces zero emissions.
To advertise the new vehicle, Mercedes-Benz covered the automobile in LED lights on the driver's side, and mounted a Canon EOS 5D Mark II digital SLR camera on the opposite side. The camera shoots video on the passenger side of the car, while video is displayed in real time on the driver's side. The actual Mercedes-Benz B-Class F-CELL car can travel up to 250 miles per charge on an electric engine. Don't be too quick to start shopping, however. The cars may not be commercially available until 2015.