 This is Startup Storefront. I'm willing to bet you don't drink smoothies because they're too much of a hassle. You have to purchase multiple bags of frozen fruit from the grocery store, portion it out, blend it together and then pour it all into a separate cup that I suspect is not even built for travel. It's just too complicated. With 80 years of family fruit expertise, Live More Organics has created the world's first 100% organic certified smoothie cup. They can be delivered right to your doorstep. These high quality smoothie cups can be ready to drink in 90 seconds, making them ideal for those of us on the go. In this episode, we spoke with Julia Klein, the co-founder of Live More Organics, about why frozen bags of fruit are the problem, how fruit improves digestion, and why you don't need a million followers on Instagram to make an impact. All right, welcome to the podcast on today's show. We're talking to Julia from Live More. Thanks so much for joining. Thanks for having me. For people who don't know, what does Live More do? We launched the first organic smoothie cup and we're making it really easy for consumers to get their fruits and vegetables. My family's been in the fruit business for over 80 years and we've used, yeah, a lot of the relationships with farmers and growers around the world to develop these smoothies. And people listening, so we just, we're actually having the smoothie right now. I'm having the organic band of split. So is Owen. I'm having pineapple passion. Pineapple passion. These are delicious. We made them in about a minute. We also, you can use almond milk or water. Yeah. Super delicious. I think the hard part of the business is probably, or I think in terms of what people might view as the hard part is getting the fruit fresh. And so I know we had talked about the set length, but you freeze it. What's the process for just getting, so you have fruit relationships and then you freeze them. And then you're creating fun concoctions for people to have at home. Totally. So I mean, my dad's kind of the smoothie king and he's probably made 100 iterations of each smoothie. So it's taken a while to get like the percentages right. So it tastes good and it has the full nutritional profile that we're looking for. So each one might have more protein with hemp seeds or more greens with the spinach. So each one's designed to have more of a functionality and that's the way we're headed. But with my family being in the fruit business for this long, we have relationships with growers all around the world, which is really valuable, especially in this today's times where it's hard to even source one ingredient where we probably have five mango growers or five dragon fruit suppliers. And we carefully choose our suppliers to meet our criteria. So our cups are 100% organic. So that's the first step is finding the right supplier partner that is organic and meeting all of our quality standards. So I think a lot of products out there. It's hard. It's hard to do. With margin. The highest quality. And we've seen the success of this category and really looking to make it really easy for consumers to eat healthier. Like we said, it takes a minute to drink your smoothie. When you first started, was the goal always smoothies? No. Okay, so walk me through like a couple iterations different ideas you guys tested. So my dad actually started this after having really serious health issues and having to turn to healthier eating. So it started originally even as like fruit shots and it was like a way to get your vitamins. But we realized. What's a fruit shot? So it was like, you know, a five hour energy is out there and we tried to have like a healthier shot. It's like a three, four ounce thing. Yes. And it was like shelf stable and not really as pure as the smoothie. So we really went back to our roots and fruit and we've been in Costco now for five years with larger smoothie bags. So it's like a berry blend. It's still there today and it's a great product but it's not really where we wanted to be with the convenience aspect and making it really easy for those to like eat healthy and live our food as medicine type of values and mission. So we developed these smoothie cups I'd say like two, three years ago. Okay. And your dad's doing better now? Yes, almost better. Yeah, he's like the cleanest eater I know and inspires me every day. What did he cut out of his diet? Just out of curiosity. I would say his focus is really lines with live more of like whole fruits and vegetables. So instead of, I mean, he's been to so many doctors in his recent years and everyone's prescribing like antibiotics and all this Western medicine. And for him, it was just like if you can see the ingredient like no processed foods. And I think even with this industry the plant-based space is growing but there's so many ingredients in it. And so for us and him less is more. So it's not that he's like fully plant-based or fully there's no like specific diet. Right. What's that new term? It's called like low FOD. Low FODMART or FODART or FODOR or something. It's like saccharides, monosaccharides, polysaccharides. And it basically is another way of saying as least processed as possible. Less is more. So really keeping it simple ingredients. And I think like good milk does a great job of it. Sure. And that's what we blended the banana split with. Yeah, so good. You should be able to pronounce everything that you're eating and everything that's on the front of our cups is on the back. So it's not like we're hiding anything. And even the brands that are doing great still have cane sugar or a list of 10, 20 ingredients where Livemore wants to keep it really simple where you can give it to your kids. It's trusted, high quality. And that's really why I love our product so much is cause it is so simple. When did you recognize that convenience was key? Cause you said you had it in Costco for like five years but these released a couple of years ago. So what was that switch and what caused you to favorite? So a few things I would say when you ask someone do you drink smoothies they might say it's messy or it's a hassle. And for us it's, this is so much easier than buying single strawberries, single blueberries. And all these different ingredients and making it yourself. So we started to realize that this is just the easiest way and it's only one in 10 people if you look at research out there to get enough fruits and vegetables. So we're like, how can we make this easier? And then we've also seen Daily Harvest do a fantastic job with that format and they're just direct consumers selling these cups upwards of like $9 and our goal is per cup and you have to buy like eight or nine on a subscription which I think subscription's great but personally I probably wouldn't subscribe before I try something. And I think every consumer is different but with Livemore we have an omni-channel strategy where someone like me who loves to grocery shop I would go buy one, try it and then maybe buy online after. So we're really trying to reach like the mainstream America. So when I look at this civic company and I think about any market so if you take any product and you go okay who's the behemoth in that space or who's the person doing it? And so in this case Daily Harvest has carved out a niche where it's just like direct to consumer. So my brain goes okay there's a person that's already done it and let's follow their approach and so what is their approach? Obviously tons of social media. $100 on ad spend. It's 100%. Yeah. But just helping us like we have recently was a plumber came into like my dad's house he's like oh I see you guys on commercials all the time and we're like that's not us but I'm glad that you recognize the format. Right and so in that case you have someone who's already like not so much paved the way but educated the market for you and so for you as a business to become more efficient to me the D to C play makes total sense especially because you guys are competing on price and because of your relationships you're able in the fruit in the farmer market you're able to essentially beat them on price and not sacrifice quality. Which means to me that's the strategy cause people are already aware. I think it's one strategy. Yeah it's a strategy for sure. Yeah and it's important to us cause I do think direct to consumer is the future and we were talking about before with like Aurobora and having that communication with your consumer like I don't know who bought us at Bristol Farms yesterday but could I have that communication with our community that bought us yesterday online? Yes and could we get feedback so much quicker? Yes so I think it is a great one part of the strategy but I think we've had a lot of customers find us at Bristol Farms and then they buy us online so we're finding that each channel is helping the other channel so that has been really exciting to see. The fun conversation I always have since you're young is like the conversation between you know your dad who's effectively a co-founder and his view on social media versus like your view on social media, right? It even happens in this podcast where it's like I'm in my 30s. Yeah. The team here is in their like early early 20s and they just, it's so much, it's different. It's different. But it's like to me I'm convinced it's everything for brands today especially as we enter like a recession. It's your best I think investment you can make in a business. I agree. But I feel like some of the older generations like what is this TikTok thing? But what's crazy is I feel like both my dad and my mom are like so active on social media now. So they get it. So I think the generation, not that they're posting a lot but they know who the influencers are and they get it like before I will know someone like my dad might know that person before me. And sometimes I'm like whoa. So he sees it like the business side of it. Yes and he understands the importance of it and what's been so cool is I just got back from a trip in Hawaii where we launched into a lot of stores and I sat down for an hour with a micro influencer in Hawaii and it just goes to show how powerful the Instagram TikTok channel is. And she was like, she was Miss Hawaii a few years ago and has this really, really strong cult following that follows her wellness journey. And I sat down with her and we had a similar conversation like why live more? What are we doing in the world to make it better? And after she posted something showing her community how to make it all of a sudden like within 20 minutes it was like 80 comments being like where do I get this? And that just goes to show if you have these smaller micro influencers and they are trusted you don't need a million followers in my opinion but I'm sure there's ones that also have a cult following like that but it was crazy to see how people trust this one influencer so much and they were like wanting it immediately where can I find it? So I think the influencer strategy is so important and for live more really finding the right partners and what's so cool about live more is it's not just for moms or kids it's athletes, bodybuilders like smoothies have become such a big part of like someone's morning routine or afternoon that we're seeing that our consumers can't live without having a smoothie every single day with me. They're living less without live more. Yes, yeah exactly. How would you describe your consumers? I see one is like the moms who would need something quick and convenient some of it's like a breakfast thing I can also see it like post-workout high in protein like who is your consumer in that sense? Yes, that's a good question. We have a few different types I would say the moms and kids are really like our primary audience because they're on the go like people on the go and they're willing also so back to your point about daily harvest and online we're not that much less expensive but online because you still have shipping you still have dry ice. It's not a cheap product to send whereas it is easier to go buy one at the store. So we're seeing that the moms are willing to pay that premium price to feed their kids all organic and something that they trust. So yeah, I'd say moms and kids huge and we're seeing them on Instagram having fun in the kitchen and like literally three year olds are making smoothies and pulling them out of the freezer and being like I can do this myself and they don't know that they're eating spinach because it's a smoothie that tastes good. That's how my mom tricked me she'd put beets into all of my juices. Yeah, it's someone better than a salad. Yeah, especially for kids who don't like salad. Yeah, she'd put beets and like tons of stuff and I had no idea. Fish oil too. Yeah, and it worked. And I had no idea, always worked. Yeah, that's why you turned out the way you did is you're just like eating healthy without knowing it. It could be with her bad, how do we know? Yeah, we don't know. We'll figure out later. Yeah, so I'd say that's one demographic. Another would be someone probably like me like a working individual but I just don't have the patience or the time or the mind capacity to chop up my own fruit in the morning where it's like my sister, I love her but she's like this, she lives in Topanga and she probably could do an hour or two on her morning routine and cut the fruit and do an elixir and a smoothie and a juice whereas I'm just like I'm out the door. So I literally want to just grab and go. So to that point then. So as you're sort of, you have smoothies and now you want to make it more convenient the friction point becomes like the blender potential, potential, right? And we thought about that. We've been sent products that haven't made it to the podcast, you're welcome listeners because we try to use products. So if someone has a product, we'll try to taste it or have it before we talk about it because if it's a cool product it's helpful in the conversation. If it doesn't work, well then we find out early. And so this one company had sent us basically a cup like this and you just blend it. So it's got a little built, but it's all built in. And so it looked like a little thermos but it was a built in blender. It's like the metal things at the bottom and swirls around and cuts it all inside the cup. Not a blender, right? It was a blender. Oh what? It's like a blender cup and you would just charge it. I've never heard of this. And so if you charged it, like basically it came with a little charger. Yeah. And so then during like- Not the blender that I showed you? No, like they, I don't think they exist anymore but basically like- Sounds complicated. It was a little complicated but it came with the dock which was cool. And then you would just put it on the dock when you weren't done. And then in the morning you take it with you. Okay. And so the idea would be you take this. Yeah. Right? You put it into that cup and you take it with you to work and then you just put it in the fridge at work or whatever. Okay. And when you're ready to have it you add your water or your milk or whatever you want to add. Interesting. And then you just hit the button and it blends it on demand. So we've thought of ideas like that. But it broke. Yeah. But it broke. This thing worked like four times. Okay. It's not the longest term. And then broke. Solution. Yeah, no. It's tough. But in that I think for you it's as a business it's easy to kind of consider that a next step. Totally. But then there's also you're literally jumping into a world that can ruin the whole experience. Yes. And we don't want to do that. So for us we like the blender. And I know there's, I've seen one of our competitors. They have a slogan that's like break up with your blender. And I don't agree with that because What are they doing? That's, that's. They have ready to eat smoothies. Okay. So it's just like already jarred and ready to go. Yeah. And is there a downside to that? Like in terms of like the nutrients or anything. Yeah. So in my opinion and research and what we're seeing is I like to see what I'm consuming. So you're literally like we did at the beginning of this is like you see the bananas, you see the pineapple, you see the ingredients and we're all about like whole fruits and vegetables. So if it's already blended up you're probably adding a preservative and a gum to keep it. Right. Like maintain that. Or if you're adding milk the milk isn't clean. Yeah. So for us. It's definitely got gum, sponges. Maybe in the future we would have something without a blender but I think right now it's part of the fun. I know that some people like, still have to blend. But that's why the kids are jumping on the counters and like wanting to get involved because it's like a smoothie party and it's something that's fun and you see like it's all about for us the transparency of what is in your product. So like RX bar but it's all about, it's only three ingredients. It's only four ingredients. Yeah. I think good milk does that. Good milk does that, yeah. And for us that's just like where we wanna head is keeping it really simple. Is there an opportunity to like partner with the blending company? Yeah, definitely. Because the one I showed you at the beginning, yeah. I just think about this, like if I'm in the blender business, how do I get people inspired to blend every day? It's hard. It's a hard problem and so it forces you to think about collapse. But this is a good conversation because even I think blenders have a misconception of being really expensive. So like we have a Vitamix, both of us. Yeah. And that's probably... How much is a Vitamix? 500 bucks? I think they're like 4,000. Oh, I was gonna say 200 at Costco. So I think it depends where you're buying your blender. But what's so cool. It's $4,000. We're not only trying to meet those that can have a Vitamix. Now you go on Amazon or I bought one in Hawaii, $49. And it's like you're using that blender for a whole year. Yeah, the ninja's pretty cheap too. Ninja, neutral it. It's 80 bucks with like 40 different things. So I think as we grow, if we can partner with a blender or multiple blenders, it's a great way to get it out there. I see this is like a QVC ad or like a pop-up in Costco where it's like we can buy the blender, you get five of these and you can try it once you get back home. Like that in my head makes sense. Yeah, I don't know. It tastes good. That's all people really care about. So important that it tastes good. I think there's a few things and someone yesterday had told us like your product will be or has better chances of being successful if it one tastes good, two the price is right. And then three, I mean, I think it was like distribution points which the online direct consumer channel does solve because I'm talking to someone that I meet out. It's insane. Yeah, and they live in New York and they're like, where can I buy you? And it's, I can't send them on Wegmans yet. So it's like, you can't go to Costco unless it's in the LA region. So I do think if you're not playing in the national juxtapose consumer space, like what are you doing? So for us, we wanna be a national brand. We wanna be in all the freezer doors but also there's a lot of people that live, let's say in like mammoth here, somewhere that you can't just go to a grocery store easy and we see them buying a product more than others because they're not going grocery shopping. So it's just different consumers and how they're getting their product. Well, you ever do this thing where, let's pretend like I really just enjoy one flavor or like you have customers that just enjoy one flavor. Yeah, and we have that. And instead of sending them like 10 or 12, you just send them a bag with a cup inside and they can be like, scoop, and like a cup, like you can have the Livemore cup, right? And they just scoop it. It's a good idea. But I have, I mean, I would say- You have a better solution? Well, I would say that we have customers and my dad and I will laugh because they literally buy 48 strawberry sunrise and we're just like seeing these giant packages of cups with one flavor in it. And we're just like, wow, they're addicted. And I've even, customers have called Thoth, like my office and said, hey, I'm going to my vacation house next week. Can you make sure I get 48 strawberry sunrise? And I'm like, yeah, we'll make sure. And they're like, yeah, I can't live without it. And I'm not even lying. Like they- I believe that. Yeah, they're like, yeah. And they love one flavor. And we're just like, wow, that's amazing that they don't get sick of this one flavor. But my, to what you had just said, I don't think that our consumers, the ones that are calling me and telling me how easy this is, are going to want a bag, take a cup. It's too much work. And I think that's one aspect of it. Second is we're really focused on sustainability and we've transitioned from a plastic lid to a paper lid, trying to eliminate the amount of plastic waste in this category. So you go into Ralph's and you look at the freezer set and it's so much plastic and it's just bags. And the problem with bags is that a lot of, if the temperature is not controlled correctly, it blocks up frozen. So I have bags in my freezer that I just don't use because like you have to bang it against the counter and like put it into the blender, like pre-portion out. We've done the work for you. So I think, yeah, just because it's easier and now we're using no plastic and we're in that direction of finding more and more ways to better the planet and get rid of plastic. I think that we're just kind of going away from the bags. So that's how like our business started is bags and the shots like way back when, but now it's really just all about this format and being the smoothie people, especially in this format, yeah. The other thing I like about business today, and this is something that we talk about on the podcast a lot is like whether you're in food. So if you're a food truck, you can partner with someone like Daring who makes plant-based chicken. Yeah. And then all of a sudden you have two brands that are collabing and both of you benefit from essentially the exposure of that, right? And so in your setting, it's the same. It's like you're making a fruit smoothie. You can use an almond milk by Good Milk if you want. You can use water by certain water company if you want. And then the whole thing with Little Bucks, which is pretty cool too. Yeah. So right now if you were to order smoothies and I think we'll do this again in the future is continue to do this type of partnerships and collaborations, but ever in the Orders Live More gets a little Bucks and buckwheat packet so they can try it and put on their smoothies which I know you tried it. Which I did. It didn't come, but I just had the peg from past episode and it added the crunch that I was looking for. Yes. No, that's great. But I think what you're saying with collaborations, yes, it's so important. And as we grow, I want to collaborate with very like-minded brands. So we're not like partnering with McDonald's or something. Like it needs to match hard. You wouldn't do it? No. But I want to say it. Yeah, no. Really? If they give us the opportunity, no. I think it's staying in our lane. What if they wrote you a nice check? No. What about like a Panera? Or maybe actually I take that back. Not because of the check, but because I think that we want to reach mainstream America. So yes, if we were to like, they gave us the opportunity to launch in McDonald's. They would need a bigger freezer probably. Because I think that what we're trying to solve is it's not easy to eat healthy. Sometimes like you go into a Starbucks because that's the closest thing to you like in your morning. And you're like forced to eat a muffin or a bagel. Why don't they have smoothies? And I think that that's a huge problem in America and why is obesity rising so quickly? Because it's not accessible and easy and affordable. Not even affordable because I think people would pay 50 cents a dollar more to eat better. But because it doesn't even exist in your neighborhood. It's just not close. It's not easy. And then you think of Jamba Juice, which they've done great, but so much sugar. But I grew up like going to Jamba Juice and having that as my like after school snack. So I think our goal with Live More can we one day exist in airports, gyms? We have a couple things that I would love to say right now. It's like we're in Venice. We just launched into a pop-up shop and we are like the smoothies are on the board. I mean, they're like $8, $9. So it's more expensive, but they're already blended. So there's no blender that you need but you come off the beach in Venice or you're walking out of a kidney, go order one. So at the Plant X pop-up, which is really cool. And then also we were launching into hotels so that like in the morning we would be on a breakfast menu and you'd be able to order a Live More smoothie. And that I guess takes like, I have to have one every single morning because like my digestion feels so much better when I have a smoothie first thing because of this fruit burst movement. Whereas if you start your day with fruit. Yeah, tell us about that. What is- So I'm not to back to your question of like who's your demographic. I would say this wellness community, especially in LA is really big on having fruit to start your day because it is high in fiber and digest. So fruit is the fastest food group to digest in your body. So if you have fruit in the morning before avocado toast or oatmeal, the other foods will digest faster or better after having fruit. So like I'll have a smoothie and then I'll have like coffee and then you have like, it's a lot of steps but like it makes my- I used to complain about bloating so much. And now I just, I never have that problem. Like knock on wood. But I think if you guys ever feel bloated like try a smoothie in the morning and then whatever you eat like oatmeal or toast or bagel, whatever it is, it just digests better and you don't feel so bloated. So I would say like that wellness community is like really big on that. And we've had influencers want to partner on like pushing fruit first because it really does help people feel better. I love that fruit first, live more. Yeah. These things become really easy. So marketing perspective, you have like a dream event, you'd like to throw, I don't know if like festivals and smoothies mix but that would be interesting. Yeah, I saw so many brands at Coachella this year. I think that's a great way. Yeah, we've spoken to a bunch of them. But if I'm in, you know, if I'm in Coachella, it's super hard. I didn't see this movie. Yeah, I was going to say Owen has my favorite shirt on ever. But I would say my dream event. Yeah, like Dodgers, I mean anything, I feel like our consumers are at all these events and our goal is like live more, get out there, be active. So I think like sporting events or festivals. So easy. Yes. It's like make sense for the people working by like I don't know just poor, poor, you're done. Yeah. So to your point of like partnering, I think you had said earlier with brands, I also think partnering with, I don't know if it's like Uber Eats or different like DoorDash because we've been told that restaurants think it's a headache to make these smoothies and because they're already made for you and you just add water or liquid, it's like so much easier for food service to have these in their kitchen and then consumers can order the smoothies. So I think there's just so much opportunity. Yeah. Really, and that's kind of where... Even Starbucks, I mean. Exactly, yeah. That seems like a no-brainer. Yeah, you don't go to Starbucks though, do you? No. Farm Cup all the way. I love Farm Cup. No, it's so cute. Just from a funding perspective, obviously you self-funded off the ground, but are you guys raising capital? How are you guys... We are. We have like an initial round right now before a Series A round coming up. So we have recently gotten quite a few investor partners that have gotten involved and really looking for strategic partners as we grow, especially in like, I think Costco we have. So what's great about Live More is like we have the relationships with the retailers, with Costco, but I think direct consumer is what we're just getting into now and we see that huge opportunity with Daily Harvest doing $250 million a year. If we get a few percent of that, I think Live More will be very successful in that space. So yeah, we're just really on this great growth trajectory right now. It's interesting too. I mean, think about Daily Harvest and the news right now, as we talked about earlier, right? There's probably some pending serious lawsuits. It's an opportunity for them to maybe buy you guys and then they can go to a different brand. Yeah. I mean, right now we're really focused on our lane and Daily Harvest has done a great job, but they're in all categories now. So they're almost everyone's competitor because they have flatbreads, ice cream, smoothies, but they've done a great job paving the way. And yeah, with the recent news, I would say it's just, you never want to hear of a recall. It's like very scary. And for us, it just reminds everyone like how important health and like wellness is and how for us, making sure which we do and we take pride in and a huge priority to us is like having the highest quality standards and traceability. Like if something happened with this cup, it's like you should be able to go back lot by lot to the ingredient and figure out what happened. And I think what's going on right now with them is they don't know what's happened. And that's, it's scary. Like I don't, I hate to hear that. And I think it happens quite frequently, but it's how you deal with it. And hopefully you have those safety standards in place to make sure that it won't happen. So what's next for you guys? What is some big milestones you want to hit this year or even early 2023? A lot is happening right now. I would say we're really excited about this launch into Costco in August. And if we can do- Will you do the whole thing with like people making it, the whole blender? Yeah, yeah. So we're looking right now for a coconut water to blend with. So are you gonna have like, are you gonna hire like one of those guys so I think it's- Wow. Yeah, yeah, we should. Someone in like a fruit costume. That'd be cool. Yeah. No, but I think Costco has their- Like the massive development, the banana. Yeah, they have their own demo people. So we'll use someone at Costco. But I would say that's just one part of like what we're excited about. And then our retail business is just growing quickly. We launched into Harman's this week in Utah, which is like a very well-known chain with 20 stores and the new seasons in Oregon. Smart and final, we're in like 120 stores. Our goal right now is continuing to validate our assumptions and like our velocity and then can take that to the bigger guys. I mean, our goal would be we're in Whole Foods, Sprouts, like all the bigger stores and make it really easy because that's where our consumers are shopping. So I would say one, continuing to grow our distribution points. But also as you said, like we have the online. So it's not like we have to be in your neighborhood grocery store. It's about building, it really is about building our community of like-minded, like smoothie lovers that want to eat healthy and understand the importance of like taking care of yourselves so that they can live more. And I think we just got Owen a part of our community. Yeah, she's got me hooked. Good. Yeah, yeah. It's delicious. But I think just continuing to grow our community right now because it's like we just talked about, you look at Daily Harvest and the other guys and they have huge communities. And I think the thing is there's always room for competition. And if someone decides, oh, I like the taste of live more better, then welcome to our community. Like I think it doesn't hurt. You go to a grocery store, there's like five almond milk brands. It's how do you differentiate yourself? And I think for us, it's about getting our story out there, which is why I'm excited to be here. But it's, we're trying to do better for the planet and for our consumers. And we have a huge vision of like, how do we make the world a healthier place? And I think people like laugh at me when I say like, that is our vision is being in the places that we've talked about like a Starbucks and making it accessible for like the mainstream American to be able to eat healthy. Cause right now it's like, there's kind of a divide. It's the Air One customer or Whole Foods. And then it's like someone shopping on a budget. But how do we like bring those two together and make it where everyone can eat healthy because it's not that hard to do. It's just like making it easier. So I think there's just so many opportunities to grow the brand. And right now I mean, like you talked about new flavors. I mean, we're always innovating, but it's really right now focusing on being the smoothie people and like staying strong with like our eight flavors right now. And that doesn't mean that we won't launch a new flavor in the next year, which we want to continue to do that, but it's becoming really well known as like the smoothie people. Cause like, I love it. Yeah, who do you think of right now as like the smoothie people? Hopefully live more after this conversation. Yeah. I just always think of like, you just buy the big bags of fruit and it's really inconvenient. But for me, I was like, Oh, you literally just, the fruit's in the cup. You dump the cup in the blender. And it's frozen. So you like see the fruit. Which we didn't touch on. I think that frozen, a reason why we're doing it is because there's so much waste with fresh. Like I live alone and I will always go to the grocery store and over buy things. Like, I'll be like, Oh, I'll eat like after my weekends out. I'm like, Oh, I can have salad every night. So I'm going to buy a bunch of kale, a bunch of spinach like fresh. And then it's like, you end up wasting and throwing it all out. So with frozen, we have like a two year shelf life, which is not going to take you two years during our smoothies, but it's so much less waste with frozen. And it still tends, it's frozen at the peak ripeness. You still have the maximum nutrients in the ingredients. Tell everyone where they can find you. Yes. You can find us on our social at livemore organics or on our website, livemoreganics.com And stay tuned as we have a lot of exciting, launches coming up. And we're just really looking to make the world a healthier place and help people live better, live more. Thanks Julia. Thank you for having me. Hey you. Yeah, you listening. Thank you so much for making it to the end of the episode. If you just can't get enough, check out our subscription on Apple Podcasts. For only 4.99 a month, you can listen to the full length, uncut, unedited podcast episodes. We're giving out life changing advice for less than the price of your morning coffee. What a deal. Make sure to follow us on Instagram, subscribe on YouTube, and we cannot wait to see you next week for another great episode. Cheers.