 I remember these waffles from when I was a kid because I would go in the school holidays with my mum to the market and you'd smell the waffle man before you saw him. You saw all these kids with mothers who had the same idea as us going by a packet of waffles and I thought, well surely I can sell a few here in the market. And that's how we started. I think Wales is a lovely place to live and that's what attracted me to come here and the other strength of Wales is definitely people who are here, who want to be here and who feel that they belong. They are prepared to go the extra mile to make the extra effort if it is required, definitely.