 Now post the merger of Essence and MediaCom to form this combined entity Essence MediaCom, how much of the Essence of the merged entities have you retained? Well, we were really lucky and we had two great agencies. I think coming into the merger, we had two really strong agencies with distinct capability. So bringing them together was only a benefit. So while we're always trying to create new, there was sort of a huge amount of positive that sat within those two agencies. Really unique cultures in terms of the way that they operated internally, but also with their clients that were complimentary. We've got MediaCom on one side, big CPG experience in markets like India, big platform experience, work really well with the IPL and big sporting platforms. And then you've got the digital nature of Essence who went heavily into data and analytics, are deeply involved in some of their clients, especially Google, bringing those together was only a positive. So we've tried to keep all of the good things and with our people, that's really important as well. Our people, everyone is nervous about change. So making sure that is a, I suppose an evolution, not just a total revolution of the agency is important, but we're using the best to create something new. So our message to our people is always to understand our client needs, don't be afraid to create something new and be really positive in our intent.