 Good morning everybody. Anybody go to that party last night? Who stayed in their hotel room and rehearsed their presentation? That was a mistake. Which would be even more of a disappointment when you hear me. So this gentleman sitting up here is Mr. Mark Sheldon from Quack Enterprises. And he's our guy behind the party. He's our wizard. So let's give Mark a big hand for an awesome event last night. And then I'm going to ask you to hold your applause to the end for those things. And we will have a Q&A at the end. So if you just want to hold off on that, we're going to go ahead and get started. To hear about events. And how to craft the unforgettable event. And here I have the people that do such things for a living. My name is Jean Coulombonet. I work for Hewlett Packard. I'm the messaging and outreach program manager. And I do some 40-plus events a year. And then sitting over here is Gary. What are you doing here? Thanks, Jean. My name is Gary Kevorkian. I'm a marketing communications manager at Cisco, part of the events team there. I've probably done two to 300 events over the course of my career. So I know what this is all about. Became part of the OpenStack community about two years ago when I joined MetaCloud. Handled all their summit presences and a lot of other events for them prior to the Cisco acquisition back in September of last year. And I also managed the OpenStack LA Meetup Group. Thank you, Gary. Liz. Hey there. Liz Tucci. I work at Cisco. I'm a PM and engagement manager, so actually don't do this for a living. So don't be afraid if you don't. And yeah, so I work in the engineering group at Cisco running OpenStack. Thank you. Angela, tell us all about you. Hi, I'm Angela. I'm the senior director of events at the Linux Foundation where I've been for coming on eight years. To date or now, we produce about 75 events or event activations a year for the Linux Foundation, our own events, community groups, developer groups, like Linux Plumbers Conference, as well as all of our collaborative projects like Open Daylight, OpenFB, Cloud Foundry, and then Miscellaneous other open source companies. Thank you very much. And this is Sharon here. Tell us a little bit about you. Hi, Sharon Cordes. I'm the strategic accounts manager for O'Reilly Media. So a company that is really well known for crafting amazing events. We have our Strata brand or Velocity brand and our big open source convention, OSCON, which is my baby. As part of my job, I work with sponsors to organize really amazing developer events. But before O'Reilly, I worked for Macworld Magazine and I organized corporate events for them. Everything from small private executive summits to massive employee parties with high six-figure budgets. So my experience runs the gamut. Thank you, Sharon. So we had made some promises about talking about selecting venues, balancing your budget, even if you don't have one, exceeding expectations for the attendees, understanding the community and how to reflect that into your events, and then some best practices using some processes. We're going to jump right into it. We already talked about the panel. There's all our logos and where we'll come from. So first up is we're going to talk about balancing a budget, even if that budget is zero. And one of the best people on this panel to be able to talk about that is Gary. Thanks, Gene. Yeah, I'd like to start off the budget portion of our panel talking about a type of event that I think is at the very core of what OpenStack is all about, and that's the user groups and the meetups. I'd like to share some tips that I've learned over the course of the last year managing OpenStack LA and how you guys can make great events happen without spending a fortune or even a penny. One of the things that always surprises people when I talk about my meetup is that my budget is always zero. So how do I do a monthly meetup with great presenters, food and drinks, raffles, prizes, giveaways, and never charge my members a penny? I beg, but in a stately dignified kind of way. I use the opportunity for companies to come in, present to my group as a way to leverage the funds to make the events happen. Every company that's come in and sponsored my meetup has offered to pick up the tab for all the costs related to that particular event. In the last four months I've had Red Hat, Tessora, HP, and Cisco all come in, provide great presenters, and also pick up all the expenses for that particular meetup. HP even went the extra mile to send a laptop for a giveaway for our March meetup for a raffle prize, so that was great. One of the other things that is also a barrier for a lot of new meetup groups is finding a place to meet. Don't let that be a barrier. Just start meeting. A lot of great meetup groups have started in places like coffee houses, bars, restaurants, other public spaces. Just get the ball rolling. As your membership grows you'll achieve some critical mass and you'll be able to reach out to venues to find a place to host your event. And when you get to the point where you're ready to start rolling in sponsorships you can make the sponsors of your event also cover the cost of the venues when you get to that point. There are a few great resources available, especially through the OpenStack Foundation for OpenStack events. Brand new, I think it just launched within the last couple of months, is a new user group portal that's up on the Foundation website. Get your group registered there. And you can also list all of your groups on the OpenStack Foundation events page for free. All these resources are available and it doesn't cost you a penny. The other great thing that I love about running the meetup is using a resource like meetup.com. The great thing for me there is I can look and look at my members and see all the other groups that they belong to. So what I can do is reach out to the organizers of those other meetups. We can leverage our resources and make the events even greater by maximizing all the resources by combining them together, co-mingling the groups, have combined meetups, and really make our events great. So with that being said, I'd now like to toss the ball over to the entire group. We're going to have a little discussion on some best practices for managing an event when you actually do have a budget. So we look for shooting for the moon during our investigation phase. So we'll go out there and we'll select a whole bunch of different varieties of things that we can do. And then be able to pick and choose from the ones that we have and narrow it down to things that are the most economical, doable, as well as something that we can afford. But usually I'll go in with a really open mind, very flexible, and then get the big picture. I would also say start early, especially right now. Venues are not hurting for business. So for larger events where you need a hotel or a convention center or anything like that, be flexible, be willing to look at different locations, not just say San Francisco, for example. The more flexible you are and the more time that you give yourself to find something, the more negotiating room you have, and you'll be able to find something at the best rate. Right, and then I have 10 cupping, which is also known as other people's money. So there may be, if you're working with a sponsor, there may be more than one group within the sponsoring company that wants to have access to your audience. So if you can have a good conversation with your sponsor, you can ask them, are there other groups that might want to join you and would you want to pass the hat? Because that's the way that you can maximize your event budget and really get the most money that you can for planning your event. But you need to be careful and make sure that you understand the expectations of each group because you want to make sure to be able to help them meet their goals for sponsoring the event and you don't want there to be any confusion about who gets what deliverable. And then also just do regular budget reviews. Things can get out of hand quickly. So you want to make sure you're consistently and constantly looking at your budget, making sure you're not going over in certain areas. And last but not least, travel and entertainment and understanding your responsibility as the budget owner for the show. And that actually is really what the main bullet should be here, is really understand what your budget needs to cover. I've been in a few situations where I've been given a budget for a show where I find out three weeks into the process. Oh, by the way, you have to house and fly the team to the event and you go back to square one because all your plans have to change because you really didn't understand what your budget has to cover. Don't underestimate T&E expenses. There are always going to be changes, extra charges, and like with any travel plans, book early to save as much money as you can. Something that when you're getting venue or vendor estimates, they tend to not tell you about the tax and service charge, which varied on where you are can add 30 to 40%. So definitely make sure that you're looking not only at the cost they give you but then the service charge or VAT if you're going out of the country as well as the tax so you actually are looking at the full amount. So she brings up a good point because selecting a venue and vendors is our next subject, so thank you for that lead in. One of the things that I like to do when I'm trying to select a venue or a vendor is I'll go on a site visit and when I do these site visits, I'll use a DMC or a destination management company. These guys are locals for the region. So any place I go, I come to Vancouver, I call the DMC, they drive me around, we look at all the vendors, we look at venues, we do tastings, they know, intimately know the region. So especially for OpenStack Summit, we have the opportunity every six months to be able to change our location. So having that location and unique value to your event is something that you can do and these DMCs are fantastic for that. I'd highly suggest you use them if you aren't. The other thing I can use, if I don't have a big budget, is pick up tourist travel books, understand the area and the region that you're in. The more you know and the more investigation and planning that you do, you're going to be able to open up and be more flexible to your selections. So we always look for a unique factor associated with that particular location. We want to wow our people, we want to give them some amazing experiences and location is a very good way to play with that. The other thing is, as Angela is mentioning, is hidden fees. These will kill you, absolutely just bury your budget. So you come in and you'll find a venue, it looks great, you think this is the one for you, and then you find out that they have an exclusive vendor lock-in, which means that you can't use anybody else besides their selection. Now their selection might be some guy that brings hot dogs and that's it, you know, and you're like what, or pizza, you know, or they only have a certain type of beverage that they can bring into the venue. So those things we try to really look out for. A lot of times if I come into a venue, even if I think it's the best one, I won't select it if I have a vendor locked in. They'll do material handling and storage, I mean furnishing, they'll say, oh these up lighting, this will look really good in the room and if you say yes it would, well all of a sudden guess what you're paying for? Thousands of dollars in up lighting. And you're like wait a second, I didn't expect that. Power AV networking, when you're setting up these events, especially the meet-ups, a lot of places will double charge you for this. Security in the door, there's labor unions. If you're doing your event on Sunday or Saturday, that's overtime and they will charge you for it every single cent. So a lot of times too you can come into a venue and find unique things about it. But sometimes you want a blank canvas. You want to be able to walk in and create a blank canvas from what's already there. So selecting a hotel or a nice open area like even this room, you can do something amazing with this with some creativity and a little bit of focus. So I've got a lot of good known relationships that I've got and I keep them. I mean they are like gold to me because in this industry a lot of people are moving around and bumping around to different job positions. So if I've got a vendor I've worked with before and they are good, I will stick with them and I will treat them right because they're your gold. They're the people that you can rely on to do it so that you don't have to do absolutely everything yourself. Transportation requirements, I mean if you've got a venue that's like two miles away you're going to have to transport people there. I mean bus nightmare, 14 buses in Paris on the streets, closing down the streets, getting the police involved. This can all get very complicated. So consider those when you have to transport people. I already talked about context-hifting. So a little story that I have. When we go out and we do these site visits in Paris, they took me to all these different places. So I looked at the itinerary and we're going to see a bunch of venues. I'm going to do some tastings I see on there. So about the second venue I get to they bring out what's called small plates. Oh it's wonderful, you know they bring out all those foods, some of it's kind of weird, you know some of it tastes kind of funny, some of it's really good, they dial it up for you, make it look all special. And so we do one of those and we go see another venue and I'm like okay and they bring us more small plates. They bring us up to this little small room up in the top of this mansion area that we're looking at, overlooking this beautiful garden. But more small plates come but they don't stop. I mean just plates are coming and I mean didn't we just eat? So I look back on my schedule, we have two more of these scheduled for the rest of the day. And we get to the third one and fantastic food, they bring out a carver and they've got all these different smoothies and it's Paris so they're serving a champagne all the time. And I'm sitting there going okay, I don't know if I can do this again. And sometimes the food was just a little bit different than you would ever want it to be. And then we get to the fourth one, I'm sitting in the car and I'm looking at the staff that I've got coming with me and I say, you know, I'm hungry, are you guys hungry? Because I'm starving, we really need to get some more food with us. And they're like, no I can't do it before I go come on, suck it up, we're going to do this, you know. We get in there, we go to the fourth one and there's sure enough, lots more small plates, lots more champagne. So I just want to let you know that when we go out and do these things, we're really taking the bullet for you. You know, it can be pretty tough. It's a tough life. So another thing we want to talk about is exceeding attendee expectations and one of my favorite people for doing that, she always blows me away as Sharon. Yeah, always good to remember that food is a religion in France. So every planner wants their party to be memorable and amazing. The number one rule for exceeding expectations is really to understand your audience. So who are they? Are they developers? Are they technology professionals? Or are they business people? Business people are going to be looking for great food and beverage and a really nice venue for networking. Developers, on the other hand, of course they want good food and beverage, but they really are more engaged with activities like games and then having cool music playing in the background. For the last couple of years, we've had a sponsored poker party at our big open-source convention in Portland, and it's been a very popular event. It really is rather satisfying to see hundreds of geeks sitting around counting cards. Also know what's been done before. Anybody can throw a beer bash, but what about hosting a beer tasting event maybe with a local craft brewing team who can actually talk about how the beer is made? That would really impress people. One word of caution to remember is beware of loud music. Nobody has a good time when they have to scream to be heard, so make sure that a DJ or a band that's hired to play at your event understands that people are going to be chatting around and to keep the music at a dull roar. By the way, don't advertise everything that you have planned. Aim to surprise and delight. O'Reilly usually focuses our events around a theme. We'll come up with some creative theme and then we'll have activities, food and beverage that match with that theme. We often hire celebrity or character impersonators who will circulate with the audience like our alien friend there and engage them in conversation or be around for a photo shoot. This is always really popular. I once hired a female Elvis impersonator for a Las Vegas themed style event and no one will ever forget Elvis herself. Next, make sure that you put thought into what advantage you might be able to get out of your venue or the city where you will be holding your event. Play it up. I remember when Angela and the LinuxCon folks held an event in New Orleans. They actually got the attendees all geared up in Mardi Gras style dress and they hosted a parade in the city which was really fun. Also, do you have a luminary who might be attending your event that would participate in the activities and get the ball rolling? Yes, that is actually Tim O'Reilly there going down in the dunk tank with his underwear on. By the way, our president was standing on the sidelines holding his clothes in a paper bag. Yes. Oh, and there's Elvis or Selvis too. Another idea that I've seen work really well is to host a pub crawl in a really cool area of the city where your event is taking place so that the attendees can get a feel for the area of nightlife. And this is always really great for sponsors too because they can kind of take over one of the clubs and make it like a private party even though it's just really a stop on the tour. Can you give your attendees access to something that they wouldn't normally be able to get otherwise? Can you take them a little bit out of their comfort zone? Are there any tourist attractions where you can host a private event? We once held a party for a bunch of publishing people at the New York City Library and that was really cool. So the core of your event is the food and beverage and you want to make sure that you make it as excellent as your budget will allow. It's great to match your food and beverage with a theme and make your party even more memorable. We recently hosted an event that was themed around three cities where we were going to be expanding the event. San Francisco, London and Singapore and each area in the party had city themed activities, food and beverage and decor so it was kind of like really cool to go to the different areas and each area was sponsored too so that was a great sponsorship opportunity. Finally, use your imagination to really come up with a wow factor that will keep your attendees talking and make them want to come to next year's event. I was at a party where we had developers dressed up in padded sumo costumes and trying to knock each other down. That was really fun. Something simple that can work really well is a themed photo booth with props that the attendees can use to dress up and take photos with their friends and that also allows for a really great take away because they can take the photos home and remember how great your event was. The tricky part is when you're hosting an annual event to try to one up yourself year over year. In this case, multiple heads are better than one so you want to get a team together to throw around theme ideas and activity ideas and then come up with something that is really going to work but always keep your audience top of mind. What do they like? What are they interested in? But don't take yourself too seriously. Remember, this is just a party. So if you want to amaze and delight your people you really need to understand the community and the community events culture and we have Liz here to be talking about that today. Thank you. So just first up, you have to attend and participate. So go ahead and go to other events. It's the best way to kind of understand what the community is doing, whether it's a meet up or a party or a more formal thing. It'll help you stay connected and kind of get a pulse on what's going on within the community. Definitely contribute. I know this you kind of wouldn't expect in this session that we'd be promoting being a contributor to the OpenStack community but you'll understand the process. You need those plus ones and plus twos and so during the contribution process you'll meet people not necessarily from your own company and if you're going to plan an event later they could be stakeholders that you can call on and bounce ideas off of. So own it. Anyone can plan an event. So on this panel there are some event planners who do that as their day job. I'm a PM and I plan an internal event. Engineers, we have one on our team who plan Pi Tennessee so anybody can really do it but if you're going to plan an event it's your responsibility for a couple of things. You need to ensure it's a success but also make sure you promote appropriate conduct and kindness to other people and diversity is a good thing to you know by attending this event we all agreed to follow the OpenStack Foundation's code of conduct and I think this community is pretty unique in that if anyone was behaving badly I think we'd all kind of police ourselves and someone would call someone out on it but just yeah so own it. I can tell you one thing not to do I went to an event a sponsored event and I had done the right thing I had gotten my ticket in advance I read and read the email of where to be and when you know we took the bus there and then once we were in line we noticed this group being led by us into the venue and so we all kind of went hello you know what's going on and then as kind of we our group got to the front we were then told oh no that's it not letting anybody else in so you had this like angry group outside upset so I went and tried to talk to someone and there was nobody from the sponsoring company at the door to talk to just their event company was there so just left a really bad taste in everybody's mouth so you know if you're going to plan an event you know just kind of be present make sure it's it goes smoothly you know another thing you can do so so you don't necessarily have to plan a big party or big meetup you know you can kind of just dive in and start small so if you're if you're sitting here wondering if there's an event you can plan it can be as simple as booking a conference room gathering a couple people from even your own company and just talking about OpenStack and seeing you know what people are working on and what the pressing issues are within Cisco the company I work for we saw the need to bring people working on OpenStack from kind of across our company together to share and learn we had a two-day event that was full of lightning talks, technical talks, panel discussions we had execs coming and speak we thought maybe we would get 100, 200 people if we were lucky and we actually had over 400 people just from Cisco attend in person and online we had a waiting list it was pretty impressive it's kind of a testament to how this community is growing and there's a need to bring people together for these events so you know a couple final thoughts on this topic beware of the loud person so there's always going to be that loud person giving you feedback they might not represent the entire group so you know ask around and go back to those people you've met during other events or during the contribution process and bounce ideas off of them don't heavily over brand your stuff if you're sponsoring an event if you're a company sponsoring an event that's great you know put your name on it but you don't have to kind of shove it down people's throat I think everybody knows who works for who and who's sponsoring an event you know this this community is definitely we're different we can have people at two different competitors working together on a project and that doesn't always happen elsewhere you know we're all friends and then just you know finally the local experience which we've all kind of mentioned you know we don't get outside these conference centers all that much and so sometimes these events are a great way to not only network but actually see a new site in a country or state you haven't been to so yeah thank you so much Liz so when we talk about all of the different things that we've been discussing it takes process to put this together and Angel is going to talk a little bit about that just orderly order yes so we've broken this up into four stages and I'm going to try to not be verbose on this and kind of get through everything quickly and focus on best practices on the initiation so you know you've gone out and you've found your venue you've got your date you're moving forward here one, this is the time for the brainstorming so we will typically you know again get everyone together and do the crazy brainstorm anything goes you can work on fine tuning from there but you know start and have fun with it and you know the more people you have involved the more creative you can get you really need to nail down your event basics the things that you have to have of course your venue but Jean mentioned earlier you know wifi what visual do you need food and beverage what are you going to be serving registration your website, your email communications how are you getting attendees and all those types of things we keep track of everything through two different things google docs we have very many tabs on spreadsheets on google docs and then we also use base camp which is I would recommend it project management software lots of to do, you can put to do assigned tasks to people and everything when you get into your planning phase so keep everyone on track get a group together and assign the tasks and make everyone have everyone assigned to things so you're not kind of handling everything yourself be flexible so we've talked about budgets I can tell you for us we basically start with a low and a high and we know that those things are going to change around as we go so you really want to be flexible as you get closer to an event AV could come in much higher than you thought you want to know already where you're going to be able to cut back if that happens backup plans, this is a big one so we're going to start with outdoor venues always have an indoor option even though you might not like it as much you really really need to have that emergency type things you know you should always kind of have that plan in place you don't want to be on site and then something happens and then you know you're the one everyone's looking at to kind of guide what happens next the code of conduct we talked about this really quickly everyone I think in open source right now has a code of conduct great to have if something actually happens what are your next steps? your team should already have this in place so keep that in mind on your execution so you're on site now I'm going to kind of jump down to number three here on assigning task ownership because I think this goes up to number one you're the person that everyone's going to be coming to with every little question that day and you need to put out fires you need to make those decisions assign the task ownership for you know registration and handling speakers and your keynote room and your exhibit and your sponsors assign those to other people so that you can focus on kind of the higher level they'll come to you with individual questions they have that allows you to stay cool like Fonzie and actually put out all those fires doing events for 20 years things are going to go wrong that is sort of the nature of an event so your job is to keep the attendees from seeing that and to make things smooth on site with that we talk about here change keep any changes that you do on site small you know you might start setting up for an event and think oh maybe we should actually do this don't you're just asking I mean it's a disaster waiting to happen implement that for the future but while you are assigning to other people and leading into our closure stage you on site want to be observing the attendee experience and your sponsors experience and the speakers experience you want to talk to those stakeholders too that is the best way that you are going to get information on what worked and what doesn't to implement for future events finally moving on to our closure stage so you have put so much effort into this event and it's closed or it's done and you're exhausted and you think that you're done and you want a few things that need to happen here of course the more basics you know getting all your vendors paid compiling all of your data getting that data to your stakeholders you know making sure your budget is all you know you came out under budget etc but you also need to get feedback so as I said I would try to get that feedback beforehand Liz briefly mentioned the loud voice unfortunately with surveys when you send them out online afterwards you know you can send them to the community for a 1500 person event we'll get about 30 people respond it's not really giving you a good cross section of the attendee experience incentivizing people helps you do like a raffle or something like that it helps a little that might up it to 150 out of 1500 but if you can find ways to get feedback on site that is actually the best chance you have of getting the feedback that's going to be helpful also doing your deep dive with your team and it's not just a dock google doc that every one of those task owners has access to on site and then while people's brains are fresh after the event go over it you're not going to remember a lot of those things three weeks later so while it's fresh get everything there and then I will close up with strike while the iron is hot so most people that are doing events are going to be doing another event if people like your event that is your time to go ahead with the following year so whether that's attendees, sponsors, speakers etc you know take that information take what you learned and then immediately go out and start pushing the next event you're absolutely right on that one you really need to walk around and talk to the people and find out what they liked and formulate what's going to happen next time I mean I'm walking into my event just observing I'm cool nobody sees me stressed out I'm checking out the attendees do you have a memorable experience tonight what did you like about that last night I asked a lady in the restroom you're having a great time she's like I'm one of the cooks she looked pretty she was really good working hard so when we talk about these type of events and everybody walks into them they see me I am fully exposed and it stresses me out to let everybody see inside of me like that so there's a lot of things that we do to try to minimize the stress if you look at the statistics on different type of professions that are out there there are some results that tell us that that event management is one of the top 5 to top 10 most stressful professions to do it's because we throw ourselves out there it's because we have so many interfaces there's so many moving parts and it can be very stressful so I never think of myself as somebody that goes out into the battlefield or somebody that's flying an airplane or I'm going to open somebody up or fly an airplane that's not how I consider my job to be but it does hold that stress factor you've got budgets, you've got deadlines you have people stick to those deadlines and they don't want to do that so lots of interfacing associated with that so we're going to talk a little bit about stress and how to deal with that the easiest thing to do we do know that people are going to get upset we can foresee this I mean like Angela I've been doing this for a long time I know that somebody is going to come up to me and just have a meltdown for some reason and me not overreacting to that is going to be key who wants to have a backup plan? drink heavily water I mean honestly being as prepared as you can going into it is the best thing that you can do I think knowing, I think a lot of people put I mean this is kind of like a live stage production and I think that's part of what causes that stress which by the way I think is different than dangerous watching whatever that show is with the guys on the Bering Sea and ladies and that's dangerous, that's different but things are going to go wrong and maybe saying go wrong is not a good way to do it but things change this is not something that you can control completely so as much as you can prepare beforehand and have those people that are kind of you've delegated responsibilities to I tend to run around like this at our events and that's with people delegated responsibilities just kind of having those plans being prepared but also just kind of letting things roll off of your shoulders not getting so freaked out if somebody is upset because they are going to be and then all you do is do the best you can to handle the situation to make them happy I was going to add that it's difficult if you're a perfectionist to be an event planner because events are never perfect and so you have to be able to deal with situations like Angela said when they come up I've seen very few problems that can't be fixed so just keep your cool fix it and depend on your team to help you get through the choppy areas because if you can take care of problems when they crop up the attendee will have you know a better experience and it is part of exceeding attendee experience when you're able to deal with stress and situations that are problems and as long as they don't see the problem that is happening if you can keep it in the background it will seem like the event is almost seamless and to that point kind of do a do a risk mitigation thing so think about what could go wrong think about what will really take people off we know how madding it is if we're at an event and wireless doesn't work or plan for if you're running speakers if someone goes really over if there's someone maybe you can cut that won't be heavily offended or if you've got time how are you going to fill that time think about what could go wrong and then have an action plan in place and the last thing I'll say as the event manager when you're on site don't forget to take care of yourself and you do not underestimate the physical toll that this will take on you over the course of a five or six day event I wear a Fitbit since I arrived Saturday afternoon just between here and the conventions of here in my hotel 300 feet away I've logged 70,000 steps and 32 miles walking so drink water take care of yourself as much as I would have loved to have been at the HP party last night I knew that my best course of action was room service some rehearsal and a good night's sleep before getting up here today so don't underestimate the physical toll that this will take over the course of a long event get some rest and take good care of yourself Gary's absolutely right I mean you get nervous you don't realize how how hard you're pushing yourself but really the reason why we get to be up here is because a lot of the people that attend this event do really really awesome stuff and I always tell my people they're like thank you for doing all this you know I'm exhausted whatever I'm like I'm going just keep doing cool stuff and I'll keep throwing cool parties for you because I think that this is a really fun job it seems like it is fun it really shows your leadership abilities to come in so I'd highly encourage you although it's really stressful and you can hear and it's kind of a little bit scary to throw yourself out there I would encourage it anyways because when you do people will actually see you and come to you and rely on you you're perceived as a leader and nobody wants to go out there and throw up throw a big event nobody wants to you know pull together a meetup they want somebody else to do it but if you step up to the plate and you do it yourself and I highly encourage you to then people will go well this person is my go-to community so the last thing I want to do is open it up for a couple Q&A if anybody has got any questions I'd like to open up the mic and you all know how to do events and balance your budget now yes Susanna you can just tell me a question I'll repeat it okay we can clap now for everybody yes so setting expectations when people come to your party they're like is it going to be as cool as Paris well is it you know it's going to be different same and cruelty right there okay thank you very much okay thanks for coming everybody see you in Tokyo