 Saying TikTok's not for you is like saying you're not going to do the internet in the 90s. It's kind of unbelievable to be sleeping on it at this point. As we were going through like the data of Instagram, it became clear to me like you would never want second place, right? And so if the social media platform is unequivocally in second place and it's chasing one, we should be on the one it's chasing. TikTok, whatever's working there, is being stolen on Instagram. And so if it works at the source, then Instagram will repeat it within like a week or two weeks. And so I was like, I bet you we could get really good at being like if this audio is trending on TikTok, I want to know how long will it take before it's trending on Instagram. Sure enough, it was like two weeks. Which means we're like from the future, we're like buying time.