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Emirates ID authority uses social media to reach people

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Published on May 6, 2012

As the deadline for Dubai residents to apply for their Emirates Identity Cards approaches fast, the Emirates Identity Authority (Eida) has opened up social media channels to answer queries. Since May 1 the authority has not only been using its Facebook and Twitter accounts to disseminate information but also to answer questions and handle concerns, Dr Ali Al Khoury, director general at Eida said. "Social media allows the Eida to reach out to many more people at the same time, and also reduces the volume of queries that must be taken care of by the 24-hour Eida call centre," Dr Al Khoury said. On average, the Eida call centre receives 5,000 to 7,000 calls daily.

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