 How do we name our podcast? So one of the common concerns people have is, oh, search engine optimization or I want to be found when people search podcasts. Here's the secret of that. You don't only have, your podcast title is not the only chance they have to find you. Why? Think of all the podcast episodes. Every single episode title is another SEO opportunity or findability on a podcast player, Google, iTunes, Google, et cetera, et cetera, Spotify, et cetera. So I just want to encourage you to not worry so much about the podcast title because every single episode title will be another opportunity. Now, of course, it's not as strong of a signal as the title, but I think that personally I think that the podcast title should be something that is easy for your ideal listener. Once they have discovered your podcast and started listening to it, it's easy for them to remember what it was called so that they can easily find it again and they can easily recognize the image, the thumbnail image of the podcast. Because by the way, the podcast title, basically at least a few of the words are going to go into the thumbnail, the image of the, and it's pretty small, right? Like most of us listen to the podcast on the phone. So the thumbnail image of a podcast is not that big. And you have to, you can't, if your podcast title has 30 words, right? I don't know how many characters they're the maximum, but anyway, can't have that many. It's like you can't put all 30 words on the thumbnail image. So it's probably, you might have a main title and a subtitle for the podcast. And if the subtitle is not super long, it'll probably put the whole thing in the thumbnail image. So you got to think of it that way too. It's like, so for example, like, let's say a couple of podcasts I listen to regularly, wait, wait, don't tell me, all right? That's easy to remember. Like, look, okay, this is actually a good example. Wait, wait, don't tell me. What the heck is that about? Like they named the podcast, wait, wait, don't tell me. You have no idea what that's about. Now the NPR news quiz, okay, fine. But that's not even in the, I don't think that's even in the title. It just, wait, wait, don't tell me, right? But that's catchy. People who love the show easily find it, wait, they just type in, wait, wait, and there it is, right? Another example, the Sam Harris podcast, I don't know what it's called. I think it's called like, I don't even know what the Sam Harris podcast is called, but I know I could search Sam Harris and find it, right? Another one, I don't know, the Tom Bill Yu podcast, what is it called? See, I just search people's names, right? Like, and the author field of your podcast title, there's the title field and then there's the author field, separate fields that I believe in the search engine. And people search, I think people search the speaker and the title or the podcast host way more than they search the title. So however clever your title being, and one of the examples right now that we're vetting right now, and thank you, Catherine, for this. You're thinking of naming her podcast, mission atypical, ADHD and autism in the modern world. Great, wonderful. Now she's hoping that people will search autism and ADHD and find her, that's not, chances are, okay. So let's be really clear about podcast search SEO here. Just like any search engine, a podcast search engine wants to surface the most popular ones. They don't want to surface ones that have just got started, why would they do that? Because they want to search, they want to surface just like Google, just like YouTube. They want to surface the ones that most people are gonna go, oh yes, that's the one I was looking for from that famous person. You see what I mean? They're not gonna surface ours. So let's relax about the SEO podcasting. That's ridiculous. I don't mean to, sorry, I don't mean to, it's not a criticism of any specific person here. I'm just, I'm criticizing myself too when I was naming them podcasts. Like, oh, am I gonna be clever? I put all the great keywords in there. No, no one's gonna find my podcast except for my fans. Search George Cowell and they'll find me, right? So reality, reality here, is that your podcast title is not, should not be thought of as SEO, should be thought of as easy for the fan who's been listening for a while to find it again. Probably just your name. Yes, probably, you know, if it's ADHD, autism. Yeah, yeah, the main topics of your podcast probably should be in the title. You might think it's for SEO. No, it's not for SEO. It's for your fans to find the darn podcast again, okay? So the fact, the reality of you getting up in the charts and getting up on the search, it's not clever titles. It's, you know, nobody really knows how the iTunes algorithm works because otherwise people would gain the system. Of course they keep it hidden. Spotify algorithm, iTunes algorithm, people have guesses. It's not the number of reviews. They've already proven that fact. So surprise, surprise. It's not how many reviews a podcast has on iTunes that gets up higher in the search. No, it's not. They've already proven that. It's not the case. Some podcasts have low reviews. People are theorizing, oh, it's maybe the number of downloads within a certain time range, with different IP addresses. There's probably certain things like, I'm sure download numbers fit into that. But reviews don't fit into that because you can ask all your friends, I mean, cohorts, all your friends and family to give you reviews. And you have more reviews than a celebrity who actually just launched their podcast and probably want to be, people would want to find that one. So anyway, so remember your SEO opportunity is the number of episodes you upload. And this is why in my simple podcasting course, I tell you the secret of podcasting, which is the longevity of it and the number of episodes you upload, that is the secret of podcasting success. And that's also why most podcasts fail because most podcasts, how many podcasts have you discovered? You're like searching the term. You find it and like, oh, they ended in 2019. Oh, they only ended after seven episodes. I find I found so many podcasts that ended after three episodes. Nobody has staying power. I was just talking with a family friend who hires college students to work and they were telling me, people have such bad work ethic. College students, not just college students, adults too, I mean, everyone, most people in the world have really bad work ethic. And so if you are the one of the few people who have decent work ethic and you can sustain your podcast for years, you're going to win. I mean, that's really the most stupid and true secret about podcast success. That's why I'm going to be around the next 40 years uploading podcast episodes. You're not going to stop me. I've dedicated myself to upload podcast episodes till the day I have my dementia is too high and I can't do it anymore. That's it. And then I'll have someone else do it. I don't have children, but I'll hire someone by that point to keep uploading for the rest of their life. I'm going to keep my podcast and go on for the next 4,000 years. How about you? Are you going to be three episodes in, 70 episodes in and then Peter out and give up? No, 4,000 years. That's how long am I podcasting out? Longer than that. Anyway, so that's how you name a podcast episode. And of course, the feedback part of it, right? Don't just ask your husband. Is your husband your ideal podcast listener? Your wife, your spouse, your friend, your coach? Your marketing, don't just ask me. If I like it, if I'm not the ideal podcast listener for you, you have to ask 10, at least three, but try to ask 10 of the typical listener of your podcast. So in the case where we're doing an ADHD autism podcast, you want to ask two types of people. You want to ask ADHD therapists, right? Who have lots of patients and clients. I don't know what they call patients or clients, I'm not sure, who they might turn on to your podcast, right? So ask a bunch of them for their opinion. And don't just ask, don't just give them one option, right? Whenever you're asking for title feedback, you always give them people three options, or at least two, you know, the which one do you like better? You know, two is fine, right? Which one of these two do you like better? And do you have a third option that you have in mind that you might want to suggest? So you want to give people two options. You ask, in this case, you would ask the, essentially you ask the ideal listener and you ask the ideal referral source, right? So in this case, the ideal referral source would be the therapists. And the ideal listener, if you haven't had any friends, colleagues, acquaintances who you know, personally has the ADHD diagnosis and they might be interested to keep learning how to work well with it, ask them. So ask for three therapists and three ADHD listeners, podcast listeners, especially who people who listen to podcasts, right? Because there were an interesting bunch of people, right? So, but don't ask anybody who, you know, in this case, for example, who has not been diagnosed and who isn't looking for these kinds of episodes. So I hope this is helpful and good luck on naming it. And also, lastly, also, you can always rename it. I have known the podcast that have renamed it after even years. So, and you may come up with a better name three months after you've launched your podcast. And whenever you have a better name, guess what? That's just simply another marketing opportunity for your podcast. Hey, relaunch, we're relaunching the podcast as XYZ name. And we've been going now for, you know, 30 episodes and now we're launching with this name and join us here, that kind of thing. So I hope this helps.