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North Woods Advertising - "Action Figure" - Jesse Ventura for Governor (MN)

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Published on Jul 13, 2009

Action Figure became an instant advertising classic and the most important commercial of the 1998 Ventura for Governor campaign-- what many observers consider to be the biggest upset in U.S. political history. After the commercial aired there was a flood of calls to TV stations and toy stores from parents looking for the nonexistent Ventura action figure toy, and the ad influenced commercial marketing, including a famous Federal Express ad.

After his election, Ventura formed a charitable organization to manufacture the action figures and other merchandise, donating all of the proceeds from sales to Minnesota-based charities.

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