 So, it is one of the most fantastic reports, it talks about once again TV growing, it talks about digitally growing at a huge space, but my primary understanding says that it is good for every sector that the way India is shining, whether you look at some few data points, whether you look at a number of footfalls on the airport, whether you look at a journey from 74 airports to 147 airport going to 200 airports, whether you look at day before yesterday the largest deal in aviation industry happened, ever in the history of aviation happened in the country. We are the 7th biggest aviation industry in the world, next year 2024 will be the third biggest aviation industry. My fundamental understanding is all this infrastructure is going to grow into advertising, all advertising grows, every sector will grow at any given point in time, the key thing to remember is customer centricity. What you are creating as a value for the customer, whether you are playing TV, whether you are playing digital, whether you are playing OOH, the customer needs enough and more for building brands and wherever you can engineer that there will be enough and more takers for value creation. The last point I would want to tell you is that we are somehow getting conditioned in our mind as TV versus digital and that is a dangerous proposition. The fundamental understanding in my mind is TV and digital, why because those small audience who come through digital over a period of time they will become big and they will need TV. TV at some point in time will saturate certain audience and they will move to digital. So it's a cross feeding funnel to get the maximum value out all you need to do is create that flywheel and that flywheel has enough and more for everybody to prosper and everybody to grow. Absolutely fantastic times. The report was fantastic. It's a great news for everybody and anybody into the media fraternity. I have always maintained that this is the best time in the history for anyone to be in media because there are everybody who wants to create brands and we can engineer that.