 So here the LG booth, this is the third generation L series, right? That's correct, yeah, we launched the first generation in 2012, the second last year in 2013 and this is the new range. This year it's slightly rebranded though, rather than called for instance L32, they're now called for instance L40, L70, L90 etc. We also have L35. So 35, this is 3.2 inch. Yeah, so for instance this handset 3.2 inch IPS panel, it's got a 1540 mAh battery, a 3 megapixel camera in the rear. We also have for instance the latest version of kit camera running, it's a dual SIM unit. This is only going obviously though in certain markets, it's not going to every single market. Because we make so many different variants, certain markets require certain specifications, so we try to tailor make it for each region. So this one for example has an antenna right here because it's Korea, right? That's correct, yes. So there would be a TV antenna here, but that's only Korea? Only in Korea, yeah. The reason why is because in the Korean market they do push quite a lot of mobile TV. At the moment it's pretty much just based there, so unfortunately we only have the aerials and them units. And here you have the 4 inch, is that 4 inch? Yeah, actually this one's 3.5 inch, it's only slightly bigger. So obviously going up from the L35 to the L40, you're going from a 3.2 inch screen to a 3.5 inch screen. The battery's slightly bigger as well. I mean we do make two variants, you've got a 1540 mAh and you also have a 1700 mAh camera the same size as a 3 megapixel and also using 4.4 kit cap. We also now offer a feature called lock code. So if for instance rather than doing a pattern or a pin lock we can now simply tap on the unit four different areas and you'll activate the phone straight away. Now the benefit of this is if you're interested to do a pin or a pattern lock you've only got 10,000 different algorithm options with this it gives you up to 86,000 which is a huge difference. More secure? Much more secure. Much more convenient and so much more secure. But how precise is it? Do you sometimes miss the unlock and stuff? No not at all, it's the same actually it's the same variant whether you do it on a bigger screen or a smaller screen so you can even if you if I set the pin lock for instance down there it doesn't have to be there it just has to be that sequence so I could do it there for instance it would still work as well. Nice, so let's get up in sizes. Of course, so if we're going to this side now I've got the L70 and the L9 which are the more premium range of the L series. The L70, it's still got a 1.2 dual port processor so straight away it's got a 4.5 inch screen which looks a much bigger than the previous one set. 2,100mAh battery so you get much better back capability. 8 megapixel camera rather than 3 on one of the other units. We do make again two variants so we do make a 5 megapixel unit and an 8 megapixel unit again depending on which mark are you going to. We have a 4.4 update, picked obviously on every single LG phone here today and again it's a dual SIM variant depending on which mark are you going to. And they're all super smooth. Very, due to the processor speed and the RAM as well and it's just so reactive there's no lag time whatsoever. So this is the Qualcomm 86 or 8 to 10 or 8 to 610. Again, depending on which mark are you going to, it has a slightly different processor but yeah it's a 1.2 dual port processor. Nice. Okay, we go slightly up the range now to the L90. The first thing you know is straight away is 1, 4.5 inch screen but also the specs go stronger. So we're going from a 1.2 dual port to a 1.2 quad-core processor which means they add to all the tasking applications and it's so much quicker and so much stronger. 4.7 inch screen device, virtually changes as well to a QHD screen which means you get a little bit better clarity. Battery, 2540mAh which means you're going to get a great fantastic battery life. And again we've got two different camera sizes, an 8 and a 5 megapixel, depending on what mark you're going to. You notice the back score texture and that's just giving it a bit of a nicer feel. And again we have the same knock-code frequency as we do on the other units so you tamper and so just go straight into the unit by doing a series of codes. And again you can do between two knocks up to eight knocks depending on which unit you have. And you have more. We have more, of course we do. So we've got other products around the corner such as G-Pro 2. So if we go around here. We have some G-Pro 2 but do you have more L series? We have more L series, we have for instance L65 first which is the step in the gap between sort of L40 and L70. Good thing about this model, slightly smaller screen because obviously some markets demand it. So if I click this one up for instance, you'll notice it still gets fantastic screen quality but it's slightly smaller screen so I'm not 4.5 or 4.3. Very very similar spec though. You've got a 2100 mAh battery, 5 megapixel rear camera at the back, dual sim variant as with the majority of the handsets. And again you get the knock-out the knock-out technology as you do on the other. So in for instance you want to activate and simply do four knocks and you're straight into the product. Much more convenient than doing a pillar of hand and trying to activate the unit. So here at the Mobile World Congress you're launching basically six new L series right? We've got several new L series device and we also have them going on to sort of G-Pro 2 and we also have an F series range as well. Is it the first time you show F series or is this? We actually launched F series last year in 2013 but we're now doing the updated versions. So slightly better spec but you're still getting the 4G capability. Yeah of course. Want to come over this way. We actually have two variants of the F series. We have the F17, we have the F90. Obviously slightly different spec. The F70 is slightly less spec than the F90 but you still get a fantastic specification. So straight in way 1.2 quad core processor. 4.5 inch device. So you're still getting a huge screen. Now the main difference between the F series and the L series is 4G capability. The L series is our 3G mass market units. The F series is more all affordable 4G units. You still get a fantastic spec and you still get all the same features such as the knock-on variants as well. 5 megapixel camera in the rear, 2440mAh battery and again using KingCat the latest possible update. Dual SIM? This unit is actually not dual SIM now. So the 3G ones are all dual SIM? No certain 3G ones are dual SIM yes because of the market capabilities but the actual 4G units are just single SIMs. And here's slightly less right? No if not is actually slightly higher in spec so straight away we're going from a 4.5 inch to a 4.7 inch device. We're actually getting a huge battery in this unit as well. It's the same size battery as what we launched in the G2 which is 3,000 milliamps. You get fantastic battery performance. You also get an 8 megapixel rear camera, 4.4 Android pick cap and what you'll notice on this device is our quick window cases. Now what the main benefit of these is it allows you to minimize the display if you use certain applications such as music, clock and weather more conveniently rather than having to unlock the phone every time. So the L and F series is LG's mass market? The L series is on mass market range. The F series is more of our affordable 4G entry market level as well. So it's been already pretty huge you know the L series? The L series so far has actually done 45 million units since we launched. Exactly it's actually a huge number. It's really huge and so now it's just accelerating I guess. Yeah we're hoping to go obviously exceed that number in the next coming years. So all these prices are going to be really good? The prices are fantastic. One thing you know about LG products is you get true value for money. They're a fantastic spec at affordable prices. Like the L series on the market now are like below 100 euro some of them? Depending on which market you go to yeah they are quite affordable.