 MTV has been lying to people, folks. MTV has been lying to people, but it's a great example of what you, as artists and content creators, can do for yourself to go viral, build strong fans. If you don't know what I'm talking about, I'm about to go ahead and put it on the screen. So let me go ahead and pull up this clip. We want to do your MTV Cribs. And I was like, oh, and the first thing they said was, all right, we got a couple of houses picked out for you. And I was like, oh, okay. I said, you know what? I got a house for y'all to come to. And yo, straight up, yo, like no BS, yo. They came to my crib and they walked in my door because I caught them off guard. They have no clue on how I was living. So they walked up in my shed and they started looking around like, yo, you live up in here? I was like, yeah, I live up in here. My cousin was sleeping on the floor. And after I showed them the crib, they went outside and had a meeting. Oh, wow. So it was like a film crew of almost this size and they dumbed it down to like two people. One camera guy and one sound guy. And that was it. Cause that was all that could fit in my house. And they shot it and at the end they edited and then whatever, and then we made magic. It was like, yo. Hey man, first and foremost, do you remember that episode? I do remember that. Classic, unforgettable episode of MTV Cribs. If somehow y'all missed that, you can just Google MTV Cribs or we'll put it in the link or whatever. And it's a great episode cause the house was trash, but they've been lying to people. Like when he said they had a house set up for me, I was like, wait, huh? Like that just hit me. I was like, wait. So they were going to give you a house. What do you mean? They had a house for you and then you took them to your real house instead. That sounded crazy. So I looked into it and you remember JoJo, the singer, right? Yeah. She said her episode was fake, right? So she said her and her mom weren't even living in the house at the moment. Her and her mom, for whatever reason, were living in hotels at the moment. So she went to her uncle's house and her whole episode is just her uncle's house, like her cousins, toys and all that stuff in that episode. And funny enough is that she regret it. She should have just bawled out and did one of the houses that they do for people. Yeah, 100% bro. What? And played it big. But that just, let me know, I was like, hold up. So not all episodes, apparently, but many of the episodes, hey, completely fake, it's not even these people houses. Now, doing what we do today, I get it, production schedules. You know, hey, we got to get this thing shot. We got to get it in. There's so many reasons. And it feels different when it's MTV that's tricking you versus the artists, like inspiring and conspiring to trick you. You know what I mean? Yeah, yeah, cause I always had that deline on. Like it wasn't me guys, you know what I'm saying? That's just what they want to do. But it's weird. It does have a weird thing about it. But what I want to say to that though, for my artist standpoint, content creator standpoint, this is entertainment, baby. I'll go fake it till you make it. Yeah, fake it. I'm like, not even a fake it till you make it, bro. Cause that fake it till you make it gets used so poorly in action. You're like, aw, dang, right? I didn't mean it like that. I'm talking, like I knew a dude that was in debt because he bought this BMW and all these nice clothes. And he was telling me like he bought all this stuff so he could seem like he was doing big. Funny enough, he was trying to be an artist but I was so far from out ever being in the music industry at that point. And like I was probably like a freshman in college. And he was like, he had to maintain that lifestyle cause his brother looked up to him and all this stuff. But he was broke, right? Faking it till you make it. So I don't mean that. What I do mean is the ability to create something that's not real and then make it pop though. If we go back to EM tripling, right? At the show, creating a fake moment, right? Or creating or reframing a moment in that first case, right? Oh, it was only 13 people out on this show but I'm so thankful for it. And then that goes viral. Some people making fun of him or having 13 people to show. Some people kind of like cheering him along and encouraging him and calling him humble. All that great stuff, right? But because he reframed the moment. Then the other moment that we talked about with him in particular since we're talking about him is he scripted the whole idea of the, yo bro forgot his name, had somebody in the crowd. They scripted that, right? And then obviously that went viral as well. So just another example of how so much of this shit around us, right? In the entertainment industry in particular is fake. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free. But the thing is, we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out, back to the video. Yeah, bro, sometimes you just gotta lie until you fly, bro. You know what I'm saying? I stand on that, man. But, how to get it though, it kind of makes me think of that conversation we had about artists making other artists pay for their music videos because they have a brand to maintain. So I can understand MTV, like I said, one logistics reason is it makes it faster. We know exactly what we gotta go with the way we look like, if it's safe. But then also it's like, man, MTV is in the game. They saw behind the scenes. They knew every artist wasn't as popping as they probably portrayed themselves to be. As I meant, do I risk pulling up to an artist house and getting in a red man situation when this show is supposed to be like showing the lifestyle of the grandiose, right? Like a kind of pain that larger in life image, especially in the 2000s, bro, the 2000s are crazy. But we assume every rapper back then was making like $100 million a year some crazy shit, right? So the lie was in full effect back then. Every entity making sure the lie stands still, you know what I'm saying? So, and then the Georgia one is crazy too, because I can see them in the same situation, I'm like, oh, are you homeless? No, no, no, no, we gotta get you a grill. Yeah, exactly, not today you ain't, you know what I'm saying? So I get it from that standpoint, but I like that, you know, more artists are open about that because I think there's a gripe with smaller artists. I actually seen in a comment one about videos where someone was saying that their biggest gripe with bigger artists is that they a lot of smaller artists and make them think, you know, the game is a certain way just for them to, you know, the lucky few to grind their way up and see like, oh, this ain't nothing like, you know, these artists were kind of telling me and then the ones that never get that far just believe it, you know what I'm saying? And that becomes like the floor for them. And then they just speaking their way don't know. So one just hated that part. Yeah, but always, bro. This context, right? It's like, I feel like my shit ain't popping and working because it's me. And you don't realize, no, it's not you. It's they have things on their side that you aren't unaware of completely. So now you get more depressed and depressed, judging yourself when really your shit ain't popping because you don't have this resource, that resource or this person or the timing. Because sometimes these people just popping, they have no idea why, right? But they'll make it seem like I planned this thing out. Right? So there's so many ways that it is a detriment to other artists that follow. Yeah, bro, even worse that they didn't plan it out. But my biggest gripe with old artist interviews would be like, you know, how did you make it to this point? Oh, you know, man, I was just kind of doing me. And then like one day it's like, oh my God, bro, he's lying, he's lying so hard, bro. Like I said, maybe that's really how they felt because they didn't know what the fuck was going on, you know, but most of them be lying. Yeah, that's a whole other subject. We'll get in another day. Because there are some who truly feel like I was just doing me and me is so awesome that the world had to witness this greatness at some point. So there is some of that as well. Because they truly are, like you said, just unaware. Because the label kind of kept them from that back in the day. Yeah, I was like, bro, you had a 200K budget behind you. But because I'm thinking about it from Red Man's perspective, bro, like that had to be a hard thing to do back then. Because like I said, the 2000s, bro, like we, every artist was kind of portraying themselves like super grandiose. I guess his, the benefit to him is that, you know, he was, I guess the equivalent of like a street rapper. Them, right? Yeah, so it was like positive brand building for him. You know what I'm saying? Like, oh, he's still getting it out the mud, bro. He's still got his cousin sleeping on the floor. You know what I'm saying? See what you're saying? That was wild. I can only imagine waking up and then seeing yourself on TV like that at some point. And I think just for a small, you know, branding moment, there's layers to this, right? Because the show branded itself and had to maintain this image, like you said. So, yo, bro, like you want to get this house so we can just make sure everything looks the part. And we don't want you looking crazy, right? But because of that standard, when that, you know, a red man came like he came, it broke that norm. And then it made his episode, a viral episode in that time. Like that's one episode that if you watch episodes, you don't forget that one because it was just so crazy to see at that time. Yeah, I remember that, bro. That's what I'm saying. I remember that episode. And I don't think a lot of artists would do that today. I think a lot of artists, they would be like, give me the house. I don't want people to see how I'm really living right now. Give me the house. Yeah, I actually would agree with that. It's still a very weird thing. But yeah, artists, so much of this is a sham, but it's the entertainment industry. So don't think of it as fake like they're trying to trick me as an artist and young professional who's trying to come in a game. It's entertainment. That literally is what it is. It's magic. Yeah, it's trying to trick the fans. It's the movie magic to TV magic. I remember going to a talk show. It was Monique's talk show when she had it. Here was at one of Turner Studios. And the entire talk show, it was a late night show on BET, was shot in a completely different order than what it showed on TV because of the efficiency of moving shit around. They had to move the set. We got this one room. So we're gonna have Ghostface killer perform now, even though technically we're not gonna have them shown until after the third commercial break or something like that, right? But once we move the set, that chance is gonna be gone. So we're not gonna move the set back just for them to perform. So it makes sense while all these things are in place in many ways, just like MTV is like, oh, it's easier. We got to schedule. So there's reasons for it. And then also it's just a better experience. People say they want like realistic movies and things like that. But if you really saw it truly realistic, that should have be born as hell because they gonna go through every motion in motion. You don't wanna see me actually walk all the way down the stairs from our room into this kitchen. Once you wake up, I might walk in a hallway. Next thing you know, you see them on those last two steps, walk into the kitchen, right? That's what you wanna see. You don't wanna see every single step. So this is the entertainment industry. That's the part of it. You just need to also make sure that you're not doing something that's going to be a massive threat to your particular brand, right? But aside from the branding image faking it, right? The more important part is just understanding you can create moments in general, right? If you give it the right attention, that can become a bigger moment, right? Period, people do these fake relationships. They make it seem like it's a relationship for a moment. All of this shit is entertainment. That's it. Yeah, bro. Gotta deceive until they believe. Hey, man, look, I know we coming off the holidays, man. You hung around the old folk over the holidays, man. Fly to your fly to see today, believe, man. You look like you need a pinkie ring on you right now. Now that last one was just sitting on my heart. Like it hit me like halfway through the conversation. I gotta hold on to this. Hey, we gonna put that a tweet storm of that one. All right, well, let's get it to.