 So welcome to this session on storytelling for non-profits. I'm your host for today's session I'm Mayura and I run an agency for non-profits called Shreeka marketing for non-profits And I'm one of the India chapter hosts for TechSoup Connect Our speaker for today is Anisha Gupta. I'm extremely delighted to have her with us today She is the consultant lead for marketing and communications at cuddles foundation So welcome Anisha. I look forward to interacting with you Hi everyone So I have remembered to hit the record button So the agenda for today is we'll have a quick introduction to TechSoup Connect And then I will take you through a few pro tips on storytelling Mostly for non-writers. So you can get up and running and start using these tips for your own non-profits storytelling process and then we'll have a Q&A session with Anisha and Finally, we'll open the floor for audience questions. So keep your questions ready You can type them in the chat feature and I'll take them up at the end in the same order So here's a little about TechSoup Connect TechSoup Connect is a program of TechSoup. It's it's a global network of tech for good meetups. I think over 140 countries and TechSoup itself is a nonprofit that helps other nonprofits with their technology needs and Here are some technology services that you can avail either for free or at very affordable prices through TechSoup so do check them out and TechSoup in India is represented by the NASCARM Foundation Anybody can join TechSoup Connect by logging into events.techsoup.org and you'll be notified of events happening worldwide that are of And to follow TechSoup Connect India, this is our website and you can also follow us on Facebook and Twitter Please take the screenshot if you like Okay now Getting to the topic quickly I want to start with this quote from Laurie Jacob with who's the founder of ignited fundraising and she's also considered a master story teller in the non-profit sector She says using storytelling in your fundraising is the single most powerful way to connect with connect people to your mission and raise More money, but then not everyone does this well. In fact most people put a list of facts together and they call it a story So a list of facts is not really a story then what really is a story I Would have liked to throw this question open to the audience if anybody would like to Contribute or commend you can type it in the chat feature But let me start the story could be anything it could be a movie that you have watched or a book Or it could be a blog anything that you think made for a good story What did you think made it a good story in the first place? Maybe a good character or maybe there was a good plot that kept you interested So there are certain elements to a good story that gets us hooked to it and Gets us excited about it and keep keeps us hooked till the end of the story So a non-profit story is actually no different a good non-profit story also has A certain structure to it and a process to it So mainly for non-writers I wanted to take you through a few tips on the structure of a good non-profit story that probably could be of use to you So this is courtesy Vanessa Chase Loxin who is the founder of non-profit storytelling I looked at a few examples, but I thought this was the easiest that anybody could follow So what she says is she's divided it into five key elements So the first would be to make a connection with your audience Because unless the audience connects with your story, they're not gonna read the rest of it so once you action and you into the so history has a hero and Your character to the audience Creates a reason for them to read the story and once you introduce the character you then introduce the conflict What conflict is this? Hero facing what is his challenge and then you move on to the resolution What is your solution or what is the solution to that challenge that the character is facing and once you get to the solution is when you Have the call to action where you invite the audience To join you in your mission towards finding that resolution So it's very similar to any good story. You may have read and I think keeping these five In mind while structuring your story will pretty much get you to write a good story Now what is the process that one could follow before we get to the process? Here's an example of a very simple Non-profit story, but very effective. This is cure dot orgs annual report So if you see here, we can look at these Demons in this small little story. So the connection is made by the strong visual and the line under it Gally before treatment So this gets the audience Not only to connect with the story, but also curious Actually happen after treatment if this was before and then they Introduce the character which was the second step We saw meet galley a 14 year old boy from niger and once the character is established Then we looked at the conflict So the conflict here is his father wants nothing to do with him Since he was five his legs have splayed out and he's only faced rejection from his family He's beaten by men in his community and other children have been forbidden to play with him for fear that they will be That's galley's challenge or conflict Small chance friendship between galley's uncle and a cure niger employee brought galley to us and Though the journey to healing will be long. We're grateful for the opportunity to help him. So there's your resolution The NGO has decided to help him and is Treating his problem So what's the call to action the call to action here is follow along galley's progress at cure dot org every non-profit story a A call to action that's directly linked to the goal Why you're writing the story in the first place and here the goal is To of course get people to click into the NGO website But most more importantly to help establish trust and credibility with the rears of the annual report So in other words a good non-profit story should really do these three things It should connect with your audience It should make them feel something it should make them feel something for the character It should in invoke enough emotions to inspire them to take action So that's about the structure of a good non-profit story if we have to look at the process a Think it might look a little heavy, but try to simplify it So I tried putting this into three simple steps if you have to follow up process, especially a non-writer who's not a trained writer I Think these three simple steps will get you from start to finish So the first step really would be to have clarity on why you're writing the story. We call this a story It has a few key hygiene elements About the piece you are about to write Let's say we start with who the first question you have to ask yourself is who is going to read your story? Who is your audience? What is the goal? Why are you writing the story? What is your key message? So what are you trying to convey to the audience? So in the story example we saw The key message was to let readers know that cure.org is offering medical treatment options to underprivileged Children and youth in maybe rural Africa. So that's the key message that you want to get across to your audience Unless you have clarity on it, you might write a two-page story and the reader will not know what exactly you're trying to convey What format is basically is it? Is it a written story? Is it a blog? Is it a podcast? It helps to know how you're going to convey the story. What channels where will you be sharing the story? Is it in your annual report? Is it on social media? Is it on your website, your YouTube channel? So getting these answers in place will give you more clarity on how to approach your story. The next thing is Finding your character. Find the hero of your story. Whose story are you going to tell? Do some research on the person. Also see if there are other people who can tell her story Identify them and once you've done that, prepare your questions and more importantly, get your story first-hand As in do your own interview Try and talk to interact with the person yourself And don't rely on other people about that person. It has authenticity and Emotional connect when you interact with the person and know the person before writing her story So The last step would be record write and rewrite. So I would say don't start immediately with writing your story Listen to the recording of your story if you have recorded the interview or if you have written it down read it multiple times till the story is really ingrained in your own mind and Then begin to write and write as you speak. Don't try to find the perfect language to write and Once you finish writing is when I have cut out If you can hear us and you're still on the call, can you maybe type in the chat box, please? Start our interview with Hi, are you there? Your screen is not sharing anymore now Yeah, I don't mean to share it. I'm turning my video on Okay, great. You cut out the last few seconds there about 15 30 seconds. Well, I was just saying that I'll start My interaction with Anisha Okay. Hi Anisha. Hi again Anisha has been in the communication business for a long time and Especially in the nonprofit domain and I'm sure she's figured out storytelling in her own way and It'll be interesting to know her perspective on this So I want to start by asking her Do you have a process that you follow for non-profit storytelling and could you share it with our audience? Yeah, and since we have three hosts and I have two people in the mr. Venkat Subramaniam So hello to all of you all so yes to see a question I do The one that you mentioned always begin with the brief first It is the most important to begin with that brief and a bunch of questions My most favorite one is and the one that I never miss out on is to know what feeling do I want to leave the audience with? So whoever is briefing me say if it comes from the fundraising team or programs team of sometimes even someone who's wanting to Launch a recruitment drive. That's the first question I ask is what do I want my audience to feel and there are a bunch of feelings and emotions out there So I say that happy and sad is definitely off limits So you can choose between a whole bunch of them like anger fear uneasiness hope joy nostalgia or even and so these are that that's that's one of the main questions that I begin with and then Of course, there are a bunch of the others that you mentioned like who's your audience and it doesn't just my audience is the donor because because that's a very vague and Overarching response. What you would want to know is who is this donor? Is he 25 or is it a she is it are they in the age group of 25 to 35 or are they after that? Are they much older because that helps you craft your the language you use also you want to know What's their intention? Why are they interested in why would they be interested in this piece of communication that you're writing for them? And then there are the other questions when it's going out where it is going to be you mentioned format So is it a social media? People that are going to be sending out. Yeah, who is it going from who's sending it out in whose name will it go? And what is finally the call to action? What is that one message that I want to leave them with and what is that action? I want them to take after they read the piece So it's not enough to say I just want to make people aware But to what end do I want to make them aware? Do I follow my page? Do I want them to say send me a to me and let me say do I want to tell them Go donate at this link or start a fundraiser. So your call to action will all be So yeah, I hope an roundabout way of answering your question But I always start with the brief and that one question of what feeling do you want to leave them with? I Think that's a very important Question to ask yourself and I'm sure that would be central to getting people to take action right unless you make them feel something it so Considering that as a non-profit you have to communicate with the audience on many different channels social media website blogs newsletters which of these channels in which of these channels this does storytelling play a critical role And why would you say that? So my view is that all of them it plays a critical role My definition of a story is not about that. It has to have Of this is a child and this is what is happening to the child and this is the problem, etc Even the verb is a story Honesty is the best policy or laughter is the best medicine. These are also stories These metaphors and proverbs are also stories in themselves. They're short stories. They say a lot in that one line I I would suggest that even if you're a non-writer, especially then broaden your understanding of your story doesn't only have to be about A person doing something It goes beyond that having said that like I said all of these These platforms and all of these channels use storytelling in in some format and it would be important Because it's it's also important to understand what is storytelling and therefore you understand which mediums Because storytelling typically like you would mention when you had that the first slide on It's a special bond between You and your and the person you're communicating In this case if it's a supporter or beneficiary it creates an emotional bond between the two of you And what tends to happen? I think you had mentioned very early on That I'm sorry. Can everyone hear me? Yes, absolutely Okay, all right You had mentioned very early on when you showed the slides that you slap statistics and that qualifies the story and you rightly said that it doesn't What tends to happen is that In the non-profit world, especially if you've not spent some time telling stories are not used to working with with words tend to assume that that if I have With these statistics, then I'm telling my story But that's not a story because it's not creating that emotional bond Anything that creates an emotional bond is a story And each of these achieve that depending on how you want to use them They have the mediums to be able to to show you how to do that Yeah We couldn't hear These mediums like newsletters and emails All of them have the opportunity to tell stories It could be in the format of an actual story Like the story of Gali that you mentioned The child from Niger So it could be something like that or it could be even metaphorical But it could be a story as long as it's creating an emotional bond Between you and the person you're speaking to or you're appealing to I think Oh, okay. Is there a problem at my end? Yeah, I heard everything I think everybody's fine. Yeah Oh, I'm here. Yeah, um Can everyone hear me able to hear and see her Yes, yeah Okay I can't uh, it's only her stream that has gone off It's showing her continue anyway. Uh, okay, great. If anybody has an issue, please, uh, let me know So Anisha, thanks for that. I think like you said a story need not be about one single character and talking about that one person Even a visual can be Can you Storytelling in your own organization, let's say in cuddles to set your nonprofit apart from similar organizations Is that also something that good storytelling can help you do to set yourself apart? Uh, by creating a certain narrative about your organization a certain tone of voice actually Your organization itself Can you speak a little about that? Yes, that's that's a wonderful question. And yes, one should be able to do that and our stories are meant to create Consistently if they if stories are told in a particular way, they can create a certain narrative about the organization So it can help you create Uh, a certain narrative about your organization and create a certain brand for your organization for cuddles we it's We consciously focus on the children and their caregivers a lot more so cuddles for those I cannot hear Anisha. So somebody will have to tell me once Sure, I can do that. My god. I don't worry I can put it in the chat and then you can check there maybe Yeah, yeah, I'm so sorry that Mayura cannot hear me All right So yeah, I like I was saying that at cuddles we consciously focus on the children and their caregivers a lot more For those of you who don't know cuddles works for children with cancer and focusing on their nutrition specifically And we when we talk about our work, it's less in terms of say Hey, see what we've accomplished and more in terms of see what you've helped us Accomplish so whether it's in our emails social media or our blogs We always try and keep our beneficiaries or our supporters at the center of the story or the same indication that we're Whatever we're trying to meet That's one critical element. I think that helps us in some way. I don't know set us apart but it's definitely a very conscious decision to To speak about and about what the organization does in that kind of a format There's also a lot of you will notice in the style of things being written a lot of joy and a lot of hope Because it's children the visuals are a lot more There's a lot of children in the visuals. There's always a childlike graphical elements included So we definitely focus on a lot of design and we have a wonderful design designer who works with us and has Treat that That's that's one of the things that we do at cuddles consciously and to all the other nonprofits out there Who want to and can want to do that and definitely I would suggest like start with the brand book Brand guideline set the tone understand and try and see what what you can as an organization What should your tone be? What is that personality if you notice? All of us have our own personalities and I have a distinct way of speaking A distinct way of talking the language that we use the way we dress It's same with your nonprofit and it's good if you're consistent and Sometimes what happens is that you'll have a large team today You have two people on your team tomorrow. There'll be four and soon you will grow and If you are a founder of a nonprofit, you won't have any control over the narrative anymore So it's important to set those ground rules to define where you want to see your brand And at least with the organization like with cuddles We've invested that time and energy and that thinking right at the start itself to say this is how we want to go But it's never too late to begin that and it's a good exercise to do as a as an organization I hope I've answered Mayura's question. Unfortunately. She cannot hear me Thanks. Thanks, Anisha. Could you maybe stop and start your video again? You seem to have Gone to that icon mode. You can ask the next question. Thanks. Yeah, maybe that'll help me Moving to the next question. This is a little difficult because I really cannot see or hear Can you share a few house story text? Whatever the goal may be Or reaching out to new volunteers Or probably approaching a grant maker Could you share How storytelling has made a big difference in helping you So I can give you one example, which I think a lot of non-profits can benefit from Is very early on not so early on actually somewhere maybe a couple of years ago. We We had a lot of a lot of the corporate supporters started asking for monthly sort of reports And while they were being sent quarterly reports and annual reports They said we need like monthly stories and we realized that while we were sending stories to them as part of a template and Everything on a quarterly basis that wasn't enough We dug deep and figured that they needed they needed stories to be able to share with their teams So that the teams and of employees knew exactly what the company was doing in terms of csr and everything And it was difficult because you're a small team. How do you get stories and getting stories as many of you may realize It's not an easy task Especially the kind of stories i'm talking about but it's field stories, right? It's not easy because quite often the people on the field are not necessarily great story Are not necessarily great writers. They may be very good at narrating an incident Or they're very good at their jobs, which is being doctors on the field or nutritionists on the field or Social workers on the field But they're not necessarily Adept at writing or have the time to do the kind of writing that a story would need Can everyone hear me siddharth? Can you hear me? Yeah Okay, one of the key things we did then was to create a format of My other question up your question as soon as as soon as the question is done So, okay She's still finishing just the last bit of her answer I'm going to log out and log back in. I think that will help me because Please Question in the chat before oh, she's gone never mind go on go on and I'll go on Yeah So the thing is that I think early on we decided like I said that there was a problem with the cupboards wanting monthly stories and Feels people on the field are not necessarily adapted writing So we created a very simple format a google form that we would send to them with a bunch of questions that we needed Answered and we didn't we didn't make it look like they had to write stories because they were struggling with writing stories We just said that these are a few questions that we have in terms of that would help us write the stories So think of it as raw data for the stories and they would just fill up those They fill that google form up and we'd get the responses and then we had a writer at our end who would Create a story out of that data that was coming to us from the field And that I think really helped it was something And we also what we said was that we just need five stories a month and so people don't feel overwhelmed and Because at least cuddles is spread across the country So you could pick the five every month so that not one person is feeling overwhelmed every month with this additional work and that helped and I think and now we get to learn from the Corporate supporters that that's something that they really look forward to that their employees look forward to and they love receiving it and the love sharing it and It's also written like a story and not just it's an emotional story about the impact that they're making In the lives of these people So this was a good example of how it worked how it was used and how we simplified the process for non-writers But still made sure that we had a story at the end of five stories at the end of every month And what we did was that we don't let that good story go to waste because that's the other thing you got to remember A good story is hard to come by don't waste it use it everywhere you can put it on social put it on whatsapp Put it on email put it on an email or a newsletter However, you're planning to you and wherever you plan to use it in an event in a conversation But make sure you let you use your stories because Very powerful. So don't let them just you know hang it on in a folder and then forget about them That's that's one of the things that worked very simple thing that worked that I wanted to talk about The other is actually and I do have something that I can show you it's very simple I'm going to share my screen. Is that all right? Siddharth and Mayura Yeah, please go ahead. Oh, you can hear me. Thank god. Okay. All right Okay Okay, this is so this is an this is an email. All right, and it says goodbye cancer. Hello school and It's it's again What we wanted to tell them was that we we had this new statistic from one of our from our team from Programs team that up to 95 94 percent of children are more likely to stick with their treatment plan when nutrition is a part of it That's a very complicated line But basically children go on to finish their treatment when they when nutrition is a part of it So we decided to how do we simplify it? We we spoke about what children about giving children a future and that's why hello school And I'm not going to go into the integrate the intricacies of the email But what in front of you is basically again like the child a child story It says that we're a poor family that depends on daily wage And then it talks about how with the advice of the people on from the field. They have access to nutrition This child can go ahead and do whatever he wants to do And then we have this had in this little gif that says goodbye cancer. Hello cricket home cycling basically life outside of a hospital And if you notice we use a lot of metaphors and feed the fight and feed hope So that's also something that helps with with storytelling So that's also something that helps with storytelling is that whatever your nonprofit does it's easy It's the easiest thing that you could do Is that look at the kind of field that you're in are you building homes? Then see if there is a home building metaphor that you can use Are you in in food then look at a food related metaphor that you can use Are you talking about families then look at a family related Belonging related metaphors that you could use plenty of words out there if you google them, you'll find them So that that just gives some kind of a texture and flavor to your story and makes it makes it stand out and helps people remember Because people don't have the time to read a lot They just really your supporters or anyone you look at will only read the catch phases And that's true of you also I'm sure if you could look at how you consume information, whether it's on social media or whether it's in a newspaper Or some online article we tend to look at the big large headlines and the ones that are bold and standing out And then to remember those So you can use the same logic for when you're writing your story as well make it as visual as possible I did miss some good stuff in between but I'll look at the recording Let's talk a little more about the role of storytelling in fundraising How do you think NGOs can make better use of storytelling? fundraising goals Well, storytelling is the thing for fundraising and I think good fundraisers know that and I actually tend to be at least in my experience and people have met Good fundraisers tend to be very good storytellers as well And the reason I say that is because giving is an emotional act Giving is not so much of a transactional act It's a lot to do with how you feel When you're approached, it's a lot to do with how you're appealing to that person's own story about themselves So quite often people give let's look at the reasons that people give some of the reasons this is not written in stone This is just based on experience and stuff I've read over the years You'll see someone who gives to when they give to a particular cause if they also look at what does it say about me It says that me meaning the person giving that this is a person or I am that person who cares about the environment Or I am a person who cares about animals. I am a person who cares about children If it's an underdog story, then I know what it's like to To have risen from I have a rags to riches story. So I'm identifying with someone else's rags to riches story So quite often it's in it's a story that people are telling themselves when they give So it's very important as a fundraiser when you use storytelling You can use it very effectively if you apply this apply this logic That and appeal to people like there are two sides of your brains from a scientific perspective There's the left brain and the right brain the left brain is more planning is more Accounts driven managing tasks and things like that and the right side of your brain is a lot more on the emotional Event and memories and where but all of that is stored So your story has to appeal to that right side of the brain You don't want to confuse people with accounting and jargon and all that That's not the reason they give the reason they give is this the reason they trust you is that So yes, you have to include that bit that I'm trustworthy. I'm credible and how can you bring that not just by throwing numbers? Maybe you say you are A non-profit that works with with Angan Vadis and you're looking for a sponsor and you're talking about the work You're doing with young children and what and therefore setting the ground for what their futures will be And if you want to build credibility for your nonprofit as an Angan Vadis And say you're approaching a big nonprofit or a fund or one of those funding organizations having a testimonial from a similar kind of Fund or would help you a lot one that establishes credibility. So it's not just important saying 50 000 Angan Vadis in India today Don't have XYZ. Don't have an Angan Vadi workers Great, but that does not appeal to my Emotional side that tells me. Okay. That's like newspaper article, right? It tells me. Okay. This is something Maybe I should be interested and I'm I don't know but the moment I start talking about Okay, here's a child and this child can be this child can have XYZ life but doesn't have it because Does not have this Angan Vadi where she or she can go to to learn or to eat and Is missing out on so much now imagine what this child can be and and be robbed her of her childhood or of her future So that's the more emotional angle than saying just 50 000 Angan Vadis don't have XYZ. Sorry, Mayura. You're a mute You were saying fundraising is about storytelling. So that is central to your fundraising process So could you share maybe an example of maybe how A fundraising appeal got a lot more easier probably in a crowd for a project fundraiser Storytelling may probably a huge challenge much easier to connect with the audience Because there's a reason Yeah, and not all causes are automatically emotive For example, we all know that education and hunger. These are causes that automatically At rat funds or have more funding support. Let's say something a little off beat Maybe building an sg for women Which doesn't sound so urgent in something that may be fundraising storytelling can be a In fact sg. I think because you're talking imagine instead of talking about a group of women You pick one woman from that sg and you choose to lead from her story You choose to lead about how this woman and she may not be an indra noi or she may not be Kiran mazumdar sure, but here she is starting her own little business and she needs your help So you can quickly make it you can make it emotive the moment you personalize it Make one person and I think I want to bring in here an important aspect of story I remember you were mentioned those five parts, right? The one I follow has like another two more parts to it like almost seven parts to it and It's not One of the key areas is the problem. What's that problem that this person is facing? So typically there are three types of problems that a person faces one is the problem that is very Obvious I need the money. Let's take a more example from the real world, right? Detergent, okay washing clothes. I want to wash clothes and I want clean clothes and that's my that's a very Tactical physical need that's a physical problem that detergent company brand is Solving that I need clean clothes and here's my detergent But then there are dimer doesn't detergents out there then that can do the same thing But if you notice in a detergent ad they don't just stop at telling you that oh We wash your clothes that end frame, right the last frame you'll see and sound sexist in today's day and age But you will have a woman like waving her hand and her husband is going to work and he's wearing a clean shirt and she's feelings right that's That's the problem that people don't talk about like the problem of pride Again comes to that thing that I told spoke about in terms of feeling or do you want to leave people with the feeling So there is the tactical problem that we have and then there is that Internal problem that no one tells you about but it is there So basically when we're purchasing stuff whenever we are giving to a cause It's actually that internal problem that we're solving not so much the physical problem Not so much the very obvious physical and tactical problem that is being solved Even in the case of like an sg and everything the main the physical problems. Yeah, she needs money for a business The internal problem is that of dignity Right that of independence and freedom that of pulling her family out of poverty or giving her son or a daughter a better future So that's the feeling that you tap into and you turn it into an emotive story and don't leave it as being a very mundane I have 500 sgs. Please adopt one kind of story Got it. So it's all it's really about getting under the Layers of the problem. Yeah And getting to the emotional benefit, uh, yeah That you're bringing to that person and probably That's the that's the emotion that the donor the contributor also connects will will identify with as well Okay, so that's great things come flowing easily to you because obviously you're a trained writer and a Negation expert, but not everybody is so yeah, let's say in a small or a medium nonprofit Who do you think should be doing the storytelling who what should this person's professional background and skills be If a nonprofit has to select one person to do this So I feel like since storytelling is so close to fundraising I definitely feel like someone from the fundraising team is more suited to say to To craft a story I do think that you have to have the skills and I I kind of I think that they should like fund raise most Nonprofits I believe should invest in it just as that you are not going to give the accounts of your organization To someone who's not a b-com or a c-a. I don't have the funds You will still not risk it and your comms is in the same way It's the one that's going to bring in you bring you most supporters So ideally try and find someone with a comms background to do it And and usually I think most founders tend to be also good storytellers Even they even though they may not be may not have the degrees for it or whatever Naturally, they tend to be a lot more gifted. I wouldn't say gifted but they're just they They're probably just used to telling their story over and over again and have been able to refine their story for all kinds of audiences So there are two things right one is about who should be writing the story or Story and there is also about there is also this one person who should be conveying that story to the audience Probably to the donors or stakeholders. So who do you think is the right person to be doing that conveying? Should it always be the founder? It depends on the mediums, right? So if the story is going up on social media, then it's the organization It doesn't have to be a person and it depends on the message also So if it's an annual report that's going out to your to your donors Then it's great if it goes from your from your founder. It's definitely adds more credibility to it So it really depends say you're talking about programs, right? And you're talking about and you're an organization that is deals with the medical equipment Then you want your and then you want your program staff who is a doctor talking about it talking about the cause So it depends on which platform what is the message and what's your reason to put that message out And based on that you can pick the pick the person to convey that message Definitely everyone in the team should know the story like I'm talking in terms of an elevator pitch It's the about us column in your website that everyone has Something that everyone in the organization should know and should speak that same language Whether it is someone who is sitting at the reception or someone who's sitting in the cabin inside everyone should speak that same language That's very important because you never know when your supporter is speaking to whom in in your organization So it's not enough just to say that okay, this message let this person give everyone should be speaking that Speaking that the same language that your nonprofit speaks Right got it. Okay. So I think that's about it. Thank you so much for answering all our questions very patiently and sorry for that Tech glitch that we faced So I think there is one question from Siddharth These are the special issues when it comes to using Children in your storytelling like safety And before you answer that if anybody else has any questions, please put them in the chat feature Yeah, please go ahead So I'm just going to read that because are there special issues when it comes to using children in your storytelling for example safety Yes, I think it's important to get consent It's important to tell them tell who the people whose images whose photographs you're taking inform them that you're doing it for X Y Z reason and only if they're comfortable you use them Other than that, I think if you're coming from a good place that you're not coming from a place to exploit people So I think I personally think it should be fine But yes, you do need consent just as if if it were me and if someone would use my photograph or my coat anywhere I would like to be I would like to know where you're using it and why you're using it Before I give my permission For it to be used and that is true for all your beneficiaries Not just for children Even if it's that sg and that woman who is who's going to be who's going to benefit from the fundraising that will happen For her sg. So it's important to take permission I think some organizations definitely in terms of one of the things that cuddles does is that we say that If anyone else other than cuddles has to use the pictures that we share Then we definitely would like to know because you're taking consent On behalf that you're taking the consent to be used on your platforms So it's not for everyone to be put out there And if you're sharing it with the donors especially then it's good to let them know that please do not Circulate it without letting us know that you're doing so so that we can at least verify where it goes up and we can Most mostly mean donors really I've noticed like in India. They're not really into sharing stuff They like to receive but very rarely they want to put it out But that's not a problem. But it's good to let them know from a safety perspective So that no one feels exploited at the end of the day Yeah, that's a very good question that I think Most NGOs in in India don't follow that ethical rule They do take their beneficiaries for granted and use their pictures and stories without consent So that's a very important point and it's good. Anisha said that No responsible NGOs do take consent And restrict the usage Okay, so thank you so much Anisha. That was a very interesting session on storytelling We've had a very small audience today for probably because it's a holiday. I'm not very sure Uh, but our story will go up on all our technology platforms and it will be accessible to the global community I'm sure it's going to be helpful to a lot more people. Thank you so much Thank you. Thanks for having me