 We will all agree that a personal referral has been and always will be the best way to get new patients My staff thinks doing Facebook is pointless yet. If I ever find them off-task, they're on their personal Facebook. I Know I suck at posting so I hired a company to post for us and the only likes we have are from my family members Okay, I see You'll like it when I get all fired up at a meeting. Hi. It's why you saved this one. Yeah All right, here we go The whole having a company do your social media posts for you is lame and doesn't work There you go, especially for a small business. The reason why is because it lacks authenticity in our world of Selfies and filters and insta-hose and fake fake fake fake fake fake fake with the world wants what your followers want is authentic Your followers on social media are craving something real now with you promoting your business It's hard for some to show their businesses as real life because they want to maintain a professional front, right? But let me tell you you're missing out on a huge opportunity as a small business if you are not Capitalizing on being able to show off you show what's real So do I think that you should hire out for some corporate ding-dong to pour some lame-ass I fax and and stupid cartoons on your page Absolutely not Do I think that you should use a calendar of all the obscure national holidays as a posting guide? Please it's so dumb. The only national holiday that matters. Anyway, it's national donut day. Everybody knows that So let me give you some tips the best thing that you can do for your followers on social media for your optical is Don't sell to them Don't let them learn about you be real. Let them see behind the scenes Let them see pictures of the cute little the cute little guy who got his glasses And he's so happy to be in his first set of glasses or let them see those sexy new frames You just got in or let them see a pic of how Doc coaches little league twice a week Let them hear the stories of how you took a retinal photo of a child that you were concerned about You immediately referred them and then caught a brain tumor in its early stages. That's good stuff Ask your patient to write a review who got, you know, their glasses online How to terrible experience then came to you guys and had an amazing pair and loved it Share that review on your Facebook page. Now. Here's the thing many lack Creativity and know how to tackle social media. You are dealing with patients You barely have time to even enter in all of your orders before the end of the day How could you possibly take the time to come up with fun and cool Concepts for your social media and then be able to post them. So with socially sexy, which is what brought up the topic that got so Fired up in the meeting this morning We give members weekly schedules of posts and inspiration along with caption ideas So we show them an example of the thing to post and all you have to do is take the pic to mimic the Example modify the caption to fit what your office is doing and done We have a beautiful method on creating active followers for your social media That is where your marketing dollars should be going. Yes, run ads. Yes, optimize your SEO. Yes, yes, yes But where you should be investing is incentivizing your patient base to actively follow you on social Because social media is the new way of getting referrals We will all agree that a personal referral has been and always will be the best way to get new patients referral used to happen when you saw friends at the coffee shop and happened to mention that you had an eye exam later and they Say, oh, where are you getting your exam? And they said, oh, I go to dr. Smith. He's great, right? But today in the social world your referral opportunities are so Astronomically huge because now I take a photo of myself in some super cute frames and I post it on social media and tag Dr. Smith's office and all seven hundred of my local friends are gonna see the cute super cute stuff that they can get at dr Smith's office. Yeah referral game changer So your staff being on Facebook, you know, whenever they're off task is the perfect example of exactly why you must make your Optical relevant on social media