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Market Segmentation: What is the best way to market your product or services?

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Published on Nov 14, 2011

MKT 6120 Marketing Management
Dr. Tim Becker explores the processes and concepts of marketing from a managerial perspective. The course will analyze marketing tools, market research, and competitor and consumer analysis. Offers a study of the relationship between the marketing mix, the changing business environment and the overall corporate strategy. (3 credit hours)

http://www.calmu.edu/main-navigation/...
http://www.calmu.edu/main-navigation/...

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