 We had no plan and we had no money. We just spent all our money on 500 units and we're like, how are we gonna sell these but we can't be stuck with them in our garage for the rest of our lives, so here we go. We launched at the end of January of this year but I would say like when the business really took off was in like April when Taylor's TikTok just exploded and currently that's where 90% of our sales are coming from. 90% of sales coming from TikTok. The misconception is that TikTok can't drive sales and it 1000% can and we have sold out consecutively every month until it's our first month fully in stock. We're on track to do a million dollars in our first year in sales and 90% of our sales are from TikTok. 90% of your sales from TikTok, $900,000. I should also say 100% of those sales are organic. We don't promote any of our content, it's all organic.