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Deskside w/ Ken Makovsky: 7 Reasons Why the Golden Age of PR Is Near (+ Weinergate Thoughts)

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Published on Jun 8, 2011

CEO of Makovsky + Co. Shares His Prediction for the Future of PR. From "the need for message warriors" to "truthiness" to PR's rising importance in the marketing mix ... it's all here. Capped with books PR pros should read--and thoughts on Rep. Weiner's Twitter fiasco and what it means to communicators ...

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