Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 8, 2011
CEO of Makovsky + Co. Shares His Prediction for the Future of PR. From "the need for message warriors" to "truthiness" to PR's rising importance in the marketing mix ... it's all here. Capped with books PR pros should read--and thoughts on Rep. Weiner's Twitter fiasco and what it means to communicators ...