 All right, what's up coach welcome back to the channel now if this is one of your first Videos that you've ever seen on my YouTube channel. I'm gonna warn you that What I'm gonna talk about today is something that I know coaches need to hear But coaches don't want to hear all right, so it's advice that I wish someone told me Even I would say three years ago, right? I've been in business for a very long time. I've been self-employed For over a decade right I wish someone told me this earlier on it would have helped me tremendously and a lot of coaches that I Talked to during the week If they don't know this then You know what like failure is Going to happen and it's going to hurt a lot worse than it should And this is gonna be one of those things that honestly like I Know some coaches that watch this aren't gonna want to keep watching my channel anymore, and I'm so cool with that Odds are if I haven't talked to you. I have no idea who you are You don't know really who I am other than these YouTube videos that you watch And that's cool. I don't I don't get offended when people unsubscribe for my channel. I sleep very good at night I'm gonna sleep my eight nine hours no matter what right, so let's jump into it now That was too long of an intro So what am I talking about today? Well, I'm talking about mentally tough coaches and Mentally weak Coaches right and there's a huge difference between the two Right, so let's start first with mentally weak coaches now Normally when coaches when I say they're mentally weak it doesn't I'm not saying they're stupid Right. I'm saying when they face any sort of obstacle the first thing that they do is They cast blame on this situation Right, so let me give you a good example And this happened last week a coach reached out to me. He was like, yeah, you know I've been trying To get clients more committed to my program But every time I talk to them right they don't want to invest that much or or they don't want to commit to the Amount of time and I feel like there's something wrong with within like they're not wanting to do it and The first thing like when he's saying that the first thing that's going off in my mind is well He's going into these conversations already thinking that there's something wrong with his clients and That mindset is going to Make having those calls a thousand times harder because he's already going into with that mindset, right? And the way I think is well Maybe you need to change how you speak to them over the phone or maybe you should start targeting people that are not that way All right, so it starts with the business owner. All right. It's not the client's fault. All right another example All right, I Talked to the coach two days ago about this. He said yeah, you know my clients literally Show up and they don't pay Like I'm sick and tired of working with them and I don't know what to do and I'm like well if I went to Chick-fil-A and ordered a spicy chicken combo meal with a sweet tea and I don't pay for it. What are they going to do or are they are they going to just let me come back every single Friday afternoon at 5 p.m. And and keep getting the same thing now They're just not gonna like Like that would be physically impossible for me to do Right, so this is where again. He was blaming his clients All right, he's not looking at himself and I was like Well, just switch over like use this payment system. I've been talking about at Nazium for the last five years on this channel like this is gonna solve your problem If they don't pay then then don't work with them Right, but let's look at you. You are the business owner Let's not look at the clients and and I've said this before in the videos if you have like a crappy client situation The odds are it's because of you right, it's because You attracted them into your ecosystem Right and at any time like if someone's not a good fit you could fire them Right, like why continue working with someone if they're not a good fit like what's what's the point of that? Hey, there's absolutely zero point. I'm not I'm the exact same way with my business like if I'm working with a client and They suck I look at myself and I say how in the world did I let them come into my ecosystem? And then I go fix that so it never happened that type of client never comes into my program again All right, I don't think oh like what's their problem? Why are why are they this way? Right, so mentally soft mentally weak coaches first thing that they always do is they cast blame right and Coaches that are watching this that might be mentally weak in this category All right, you're you're ignoring what I'm saying right now. You're like well. No, you don't understand my situation Yes, I do There's still a cardiologist in my city He owes me around eight thousand dollars in that that took complete advantage of me When I was 23 years old All right, that's not that dude's fault. Of course like the guy is not a good guy, but that was my fault Right. That was my fault. I was an absolute buffoon when I was running my business back then All right, that's on me. That's not on him like If I would have known what I know now like the first time he didn't pay me I Would have just said hey like we're not gonna do another session till you pay like no, I was too nice I was mentally weak back then I had to go through a transition from being mentally weak to mentally tough right All right, so you can see there. Don't cast blame on your clients Your clients didn't just magically show up in your program you like Brought them in to your program. Those are your clients. That is your Responsibility and if your clients suck then you need to take a deep long look in the mirror Every morning and be like, what do I need to change about myself? So this crap stops happening. It is not your clients fault. That is Like I'm telling you mentally weak people do that. They never take responsibility They'll always look at all that will this client really Like it's so difficult to deal with when I always ask well What were the expectations that you set with that client before they joined? Oh? Well, you know, we just talked about how much it is per session and I was like that that is not expectations That's very transactional. All right. That's first thing. All right Now I can make this video like literally 12 hours long If I want I'm gonna give you another example though of what mentally weak coaches do Now when you think about just business right in in Over a 30-day period, right, and I'm just gonna I'm gonna track it was very simple over a 30-day period More of those days are going to be Probably negative like if I take 30 days, there's out of that like there's probably You know 16 out of the 30 days Are probably going to be hard or harder than the other 14 days or how many days are in the month that month, right? So we know that you know most of the time it's gonna be hard, right? Most of time it's gonna be hard that that's like if you go into it with that sort of mindset Then you can accept the reality that most days are going to be harder. All right So a lot of coaches that are mentally weak though they get so rattled when they have a bad day and Or they if they have anything that goes wrong in their business that specific day It could be something so small to so small They let that small thing become like it's this like an atomic bomb right and then the next like six months of their business are all negative because they blew up over one little thing right and mentally weak coaches don't bounce back right and I'm not gonna sit here and try to say that I'm like the most mentally tough human being in the world I'm not right there out. There are absolutely days that I am just shattered where I'm like, oh my gosh This sucks and then the next morning when I wake up. I'm like, what do I need to fix? Right. How how can I stop this from happening? Not gosh. What is wrong with this client? No, it is never on the client on me So if you don't bounce back though Right, then whatever that little problem like that little problem that happened like let's say it's a failed payment, right? Well, that's just gonna get bigger and bigger and bigger until you fix it right and Like I see this happen all the times with coaches that that I speak with over the phone They'll let little things Mound like they just get bigger and bigger and bigger they get and they explode and then the next year of their business They're like down in the dumps because they were unable to pivot or change or set higher expectations All right, so mentally weak coaches. This is what they do now. If you're in this category, I have really good news for you You can change Right, you can change. I used to be that way. All right and I have I have the Self-awareness to come on here and say this in front of the world Like I used to be a an absolute snowflake When it came down to stuff like this absolute like so soft so like So worried about what the clients would say All right, so worried if people were gonna take their kids out of my program, right? I used to really struggle with this. So like you can't say why I don't know the situation. I do like I've already lived through it Right already lived through it. Now on the flip side, right? Here's what mentally tough coaches do, right? The first thing that happens when they face obstacles or adversity is They start to create solutions Right, no matter if they have to look at themselves or if they have to like Go back to the drawing board and redo things. They look at solutions All right, I don't say they we look at solutions right and When we look at solutions Then it doesn't really matter what the problem is Like the problem could be massive or it could be tiny. It doesn't matter All right, but those solutions are the things that we concentrate on not thinking about. Oh, who do we cast blame on? Or oh, like why is my client doing that? Like, no, it's like well Let's hop on a call. Let's figure this out and let's go back into our terms and change this so this never happens again All right. And so when your solution Minded right when that is is something you think about when bad things happen then Ultimately, you have way less to worry about Right, you have way less to worry about because you can move forward with your comfort with your business with confidence right When you have that sort of mentality Right in a great example of this Right, you could take whoever your favorite athlete is All right. Hopefully it's not LeBron. I'm just kidding But let's say it's LeBron. All right Like when you think about and I remember this vividly, right? I think it was in the early 2000s. They were playing against when he was on the calves They were playing against the Pistons and he'd scored like 45 points in a row or something like that. It was just something unbelievable, right? Now like I'm sure there were plenty of times in that game where his teammates let him down Right. He like he wasn't sitting there crying about it. He just took charge He was like, I'm the solution in this game Give me the freaking ball and move out of my way, right? That is the difference that I'm talking about right Be solution like you are driven to create solutions on the go something bad happens. Boom. What's the solution? Let's think that way. Let's not think well. Why do we need it? Like why is this client doing this? All right, because there's enough bad things that will happen in your business if you are not Thinking about solutions Like you're going to be concentrating your entire day on the negative All right, which is hard. That's hard to operate with that sort of mentality because you'll be Scarcity-minded You're always going to hate your clients. You're like I can just I could give you 500 different Examples of things that will happen when you when you wake up that way. All right now another thing that Coaches that are winners that just figure things out and and you know, they're They are mentally tough is you know when they wake up in the morning All right, they can forget about yesterday Right, they can absolutely forget about yesterday where it's like whatever happened yesterday Like if if we didn't solve what that problem is like first thing in the morning, like we're gonna solve it today But like we're not gonna concentrate on the negative stuff that happened all day yesterday or all week Or all month like in to give you a good example Something that I did within my business right and I have zero problem sharing this because I know some of these people will watch this video But it's a reality in 2020 no no 2019 I had a lot of coaches that I was working with during that time and I had a very low price point for my consulting program and There was a one month period of time All right, this happened 30 days in a row Which like this was a nightmare to deal with but I'll show you what happened and I'll show you how I fixed it All right, so dirty days in a row. There were people who weren't some people who weren't paying a premium to join that Program because I wanted to aggressively scale that program and I was looking to ramp it up I was looking to get a lot more coaches to help and What happened was because a lot of people weren't that serious about it. They were bad clients They weren't going through my program. They weren't logging in They weren't asking questions and they would text me people text me like hey, like how do I do this? How do I do that and I? Was like no no we need to do this in the program right and so I had a lot of people that I brought in To my my into my ecosystem into my business in my problem was I didn't set expectations with them from day one Right. It was not their fault. It was my fault Right It was my fault and although I was mad that they weren't like doing things the way that I wanted Right. I realized well, I need to go back to the drawing board and change Like and I made two changes Over that 30-day period plus there was a lot of field payments like people who don't pay me don't continue to work with me right and So what I did is I fired a bunch of people that month a bunch of people and I was like man like this is gonna ding my Income a little bit when I do this And I was like, but what's better for me? Is it having my income dinged a little bit or Continue working with people that are difficult to work with right and I Went with that decision of like no, I need to like just cut ties like Reframe what I do make it like a lot easier for people to understand before they join that this is exactly how I do it And if you don't want to do it this way, then don't work with me type of thing right and once I switch that then I switch the the price of what I do Because the results of people that I do work with that do The job and they follow the program they do great And I was like this is not for me. It's not about having a super high volume of clients it's about having the right people in and Having people that meet my standards that I set so again, it could have been me just complaining about These clients. Oh like why aren't they paying or oh these guys are difficult and trust me There were days where I was absolutely furious and fuming But at the end of the day, I didn't look back at myself and say no, I got to fix this Right, this is something that like I need to create a solution here. It's not on them. It's on me Right, so I hope this video helps like it's giving you insight into my business but I think it should give you some insight on how to think when bad things happen because bad things do happen and they will happen and You can't avoid bad things from happening in your business, right and That that's just that's part of it, right? And this is why it like I laugh when I think about this But like a lot of coaches that watch this channel for the first time. They're like, oh, I want to go like Train kids and start a business and have a bunch of clients. They're all of that sounds positive They're not thinking three years into it when 20 clients just canceled Or people's payments are failing like they're not thinking about any of those things because they're so addicted to the stuff on social media That looks cool, right? Starting a business is not cool Starting a business is Probably gonna be one of the hardest things that you face in your life like Assuming you've had a pretty normal life Like I mean even if you had a hard childhood starting a business is going to be very very difficult It's not for everybody Right, so I hope this video helps. I know like I talked about a lot of different stuff in here But you can be mentally soft like me when I was in my early 20s and just be a snowflake You do that your business like I don't even want to say your business won't grow but you personally won't grow Like and that's to me. That's even worse. That's way worse than your business not growing It's like if you don't personally grow Then it's physically impossible for your business to grow to like if you can't stay the same person, right? And when you're mentally tough and and you Just have like the winner's mindset. You'll always create solutions right No problem will be too big All right, you'll always be able to find solutions and that just comes down to thinking outside the box being creative being a resourceful Yeah, that's all I got for you today, I hope this video helps and do you have any questions for me? Shoot me a text my phone numbers in the link or somewhere down in the description. All right. See you later