 I heard about the 21 convention through the big guy in charge, Anthony. I met him a few years ago and became acquaintances. In the past couple years, we've become better friends. I've got to know him through that. And that's how I found about the 21 convention. But what I think is great about the 21 convention is that you've taken a collection of different perspectives. You've taken a lot of strong alpha guys. They have some very strong ideas about what they do. And you put them all in a forum where they can share that with a new generation of guys. You come in, you get access to all this great information. You get access to actually meet this guy that wrote the book. You get to see this guy who you've read his blog. You actually get to hear from this guy that you know that goes out and has great success with women. That's what I think is great. There's nothing else like it out there. I mean, when it comes down to the three things, I think that a man's role in life is to lead, hunt, and protect. I think the 21 convention now is starting to look at answering the questions that guys have in those areas. How do I get healthy as I can be? Now you've got him bringing in experts on health and fitness. How can I have better relationships with women? How can I have more options with women? He's got guys coming in who really know how to answer those questions. And then even you've got, hey, you know what? My job is to hunt economically. In our society you don't hunt anymore, you don't hunt animals to feed, but you've got to hunt economically. You've got to be out in the marketplace and be a hunter. Now you've got guys coming in talking about how to be successful with your finances, how to be successful in your career.