 Santa Clara, this is theCUBE. We're at Velocity Conference. This is O'Reilly Media's big conference around infrastructure, DevOps, applications, design, front end, back end. This is theCUBE, our flagship program. We go out to the events and start to see the noise. I'm John Furrier, the founder of SiliconANGLE. And I'm here, we have two guests. Dave Vellante will not be joining me here. We have Baron Schwartz, the co-founder and Kyle Redinger, co-founder of Vivid Cortex. Welcome to theCUBE. Thank you. So you guys look like you're all geared up, dig in and have some good hallway conversations. So first, before we get into some of the stuff going on here at Velocity, let's talk about your company. You guys have a startup and we love talking to startups because startups don't really feed the BS, like the big vendors we meet. They're all messaged up. You guys are raw, your startups are scrappy, doing some good tech. You're still small and about to announce a VC round hopefully soon, as you guys were saying. We'll see how that goes. But tell us about the startup. What do you guys do? You database performance management. So whereas some of these application performance management tools do performance management in the app layer and let's say the network performance management guys do it in the network, nobody's really doing that in the database. So we're doing that from MySQL. And how big is the company? It's the two of us and then we've got a handful of developers. So you guys are just busting it out. You got an angel round on your belt and you know, Dave and I always do the queue. We've been doing the queue, but you know, all the big events, EMC, EMC, all the big events. And you know, when I went to my computer science degree, one of my tracks that the dual tracks I had with one was operating systems and database. And back then, you know, you would introduce yourself and say, hey, I'm a database guy. It was like kind of like, you know, I'm a little bit older than you guys. So it's like that wasn't database was not as cool as it is now. I got to say, it's really hot to be a database guy right now because one is where all the action is. You're looking at flash storage and that's physical storage, the ability to store stuff is in the highest demand of all time. And you know, what's going on with Facebook and the open source contributing code, Memcache, whatever you're talking about in MySQL. MySQL is the standard. And so it's growing like crazy. So how do you guys solve the MySQL growth for developers? Well, so first of all, you know, if you look at the tooling market around say application and the front end developers, you know, that's been relatively robust and it's pretty and sexy and works pretty well. And on the database side, it's really lagged things pretty dramatically. So we think that there's a revolution happening on that layer. We've got the tools to come in and do it right and make our clients happy. What's the big challenges, Kyle? It's the big challenges. So you look at the tools that people have and they fall into two camps. It's either custom in-house, what we call duct tape solutions. So people have wrapped together a bunch of open source solutions, put together some custom scripts and that's how they manage our systems. There's a lot of gut feel in that. Or it's just tons and tons of charts and graphs. Gut feel, I like that. You can imagine if you're a DBA and Facebook and you're managing 300 instances of MySQL, you know, having 300 times 1000 charts is, you know, 3300,000 charts of data. It's really hard to get insight out of all that. And I think that's the struggle at all these guys. Is there a big market for you? Cause obviously on the hyperscale side, Facebook is obviously huge and those guys have, you know, probably need for that. Maybe even written their own homegrown stuff and duct taped their version of it. And the normal enterprise and for developers, is there a market, do you guys see a market for this? Absolutely. Yeah, you know, the trend that's happening right now is what we call, you know, people call the big data tsunami and there's lots of hype around that. But what you really see is that a few years ago, folks used to manage on a per-head basis, they used to manage a few servers and now people are managing dozens or hundreds of servers per head in IT and that's continuing. So there's a huge gap there. Dave Malante and I talk about storage, tiering has always been around for a while. It's been the cutting edge thing, the three part data that got bought by, to be for billions of dollars. We're seeing kind of a database tiering going on. For instance, we have an H base deployment where we're using a dupe on and it's great. Store a lot of great stuff in it but we really want to get anything out. We got to get my SQL on top of it to pull it out. So we kind of have some unstructured data and then we got to put some structure around it. So you're seeing that, is that normal and is that what people are doing? Because unstructured's good, store a lot of stuff on batch but to get it out and usable by mobile apps or developers is a big challenge. What are you guys finding as the key to enable it to make? Polyglot, there's a great phrase that somebody at the, I think at the 451 group coined called polyglot persistence, which means that we're not going to be seeing a single type of database going forward. We're going to be seeing, the new standard is not going to be relational, it's going to be relational plus unstructured, plus no SQL plus and there's lots of these pluses and I really do think that that's a trend going forward. The diversity, I totally agree. And putting the databases where the data is and having flash memory, all this new stuff come down, it's going to make it faster and program a persistent. Do you guys see the developer mindset shifting and how do you guys take advantage of that shift towards say low latency, real time? Developers are king and new technologies have always been driven by developers. So you look at the meteoric rise of MongoDB right now, why is that happening? It's not because the CIOs and CTOs said they'll help MongoDB, it's because the MongoDB developers find it really fun to work with. Also the LAMP stack has been around for a while. So that's a nice fit versus specialty. Yeah, absolutely. So I got to ask you about your talk, you're doing a talk about quantifying abnormal behavior. Now, that's for not people, that's for what? That's actually, I'm going to take this sort of gear head topic and make it for people. So for example, I was just polishing off a visualization of something that lots of people find absolutely baffling, which is exponential moving averages. I'm going to show people how that works visually. And can you give us a little taste of that? What's going to, about kind of ruining your talk tomorrow? It's a little bit difficult to describe in words, which is why pictures are worth a thousand words, but let's just say bar graphs stacking on top of each other. All right, so is the website up and running? How do people contact you if they want to get a hold of your products and shipping? Where are you guys at in terms of the products? Is it free, is it download open source? What's the deal? We're in early alpha, not in stealth mode anymore, but in early alpha. So we've got a beta wait list and we've got a handful of very happy early customers and you can go to vividcortex.com. So I've got to ask you the VC question because obviously when you have a hot startup, you kind of, you know, coy with the eye. You know, we're not sure. Can't really talk about it, which means you've got some funding coming. What are the conversations like at the VCs? When you go talk to the venture capitalists, and you don't have the name names, just name, just go through some of the, are they dear in the headlights? I would love to name names. I would love to, I can't do that. Name names, you never know where your B round's going to get. It's funny, so we're in Charlottesville, Virginia. So there's a bias against small town, east coast, tech startups and that bias as we've come to learn is really the mantra of if it's beyond a 90 minute drive outside of Sand Hill Road, no one wants to fund you. But generally I think people were pretty interested in our idea. We had a lot of interest in the two firms that we're working with are fantastic and they sort of jumped across the table when you first talked to them and recognized the industry. It was, for us, you really, to understand our space, you have to be in the pain of IT ops. And if you're not, if you're just investing in that space and you've never lived it, you don't get it. And the investors who've lived it and understand it and have our other portfolio companies in the space, get it and we're really excited to be part of their team. You know, I think you had a nail in the head and that's what Mark's experience as well is that if they've lived it and touched it, they get it because IT is changing, right? IT is automating, I mean, the level of transparency now is going to be, you know, what used to be kind of network and kind of software, that's moving up the stack. It's going to be a nice, hardened top where, you know, no one's ever going to ever see that again. That single-planning class was going to move up. It's going to be push-button. It's going to be dashboard-based. It'll take a while. It's going to take a while. But, you know, again, the hard part is the database piece. And again, you can look at all the action and when we started SiliconANGLE four years ago, my partner, Dave Vellante and I, we always, we talked about which markets we want to go in and cover and be analysts first for and which is storage. Yeah. Because back then, everyone was like, what, storage? It was, you know, spinning disk, but storage was is the center of the action. Absolutely. On the convergence-for-exercise side. And then we saw a big data coming right on top of that. We saw the middleware layer baking out. We saw the database trends and, you know, that's what we do. And so, a lot of the rest of the world doesn't get that. Yep. So what? Totally agree. Storage is sexy. Databases are sexy. Databases are kicking ass right now. So what do you say to the CIOs out there? Guys who are looking at private cloud, looking for the hybrid, looking for the public, they want to have those policies. What's your message to those? So here's the thing that's missing from my equation is people, right? So we all know the data tsunami's coming. You know, if it's 50 or 100x data by 2020, we don't know, it's still ginormous. But the problem is the people don't scale that way. You don't have 100 times as many people who can manage systems, right? So you need tools like ours that allow you to better manage and sort of empower your staff. And we hear this from companies all the time. It's like, great, I've got 10 senior rock star DBAs and CIS admins, but I can't find any other senior. They're all gone. Google, Facebook, GitHub, has them all. So there's none left. So what do I do? Well, I have to hire a junior guy and I have to empower that junior guy with much better tools because that junior guy's going to come in to be managing 50 times as much data as his predecessor last year. It's a labor problem. Yeah. It's a huge labor shortage. The only way to solve that is to invent tools that make people much better at their job. Well, also there's another force on top of them. First of all, I totally agree with you, the labor issue. And also they're shifting. The DBA is now a data scientist. So now you're seeing different functions kind of get retooled. But the other factor is that we were just yesterday, we brought theCUBE to do a live broadcast up in San Francisco. So the general electric did a big investment in Pivotal. They had Amazon, Burnerville was on stage with our Jeff Kelly and Paul Moritz from Pivotal. And it was about the internet of things. They're calling the industrial cloud. Again, that's a database problem. Yeah. Right? So if you got some turbine data coming off the airplane and you can't monitor that, I mean, that's a pretty critical value proposition right there. And you know, I said developers are king a minute ago, but it used to be the developers sat in the worst cubicles. And the tools and the esteem accorded developers has changed. We think the same thing is going to happen for operation staff. Well, DevOps just kind of pointed the way towards the complete leveling out of those two roles where if you're not in harmony, you're toast. So we're seeing the early signs of the guys who have code need to push code. They can't wait for provision hardware. That's just a fact. But the cloud solves that. So final question, what's next for you guys next year? Okay, you get some funding down the road. You probably got some good leads there. Close that out. Got to go to market, you're in alpha. What's the plan? Make customers happy. Really, really happy. We are razor focused on big name accounts, making them happy, getting the story out there, having big wins and getting ready to scale. So this round for us is really about product fit. When do you think scale will hit? Fall, I'd say fall of next year is the time to go. So you're going to lay down the groundwork, get some beach head, get a position, and then build out. Exactly. We have our heads to the grindstone and we're writing a lot of code now. Now how many coders are you guys hiring good coders? We're hiring the best. And we have a secret strategy that I cannot reveal on air. But I will say that Charlottesville is part of it. And that was one of the interesting things about talking to VCs. Well, we love having you on. I'm from Silicon Valley. I've been there 13 years. I'm from the East Coast originally, New Jersey and Massachusetts. And I got to say that, you know, there is certainly a bias on the used to be, used to be hardcore, you know, now with, you know, virtual, virtual work. You're seeing more VCs do that. But, you know, got a big fan of the entrepreneurs and computer science is everywhere now. And I think, you know, look at Stanford, the computer science grads, the highest selection for all incoming freshmen of all the majors is computer science. Makes sense. So you see in the tsunami, a rebirth of comp sigh coming in. So great to give you guys a chance to talk to the audience. Thanks for coming inside theCUBE. We'll be right back. This is Silicon Angles theCUBE. Talking about database and storage. Both are sexy, continuing to be sexy and getting sexier every day. We have a vivid cortex, quantifying abnormal behavior, velocity, talk tomorrow. Good luck with that. We'll be right back from theCUBE right at this short break.