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Published on Sep 19, 2013
Reality with a twist.
There are hundreds of online sites that allow prospective homebuyers can use to view the amenities of potential new homes. To give this experience a new and exciting twist for Tamarack Homes, we developed something that had never been done before in new home sales. We created an entertaining online reality show that jumped off Tamarack's signature slogan of Upgrade Your Life. This must-see and informative reality show featured a likeable, young couple (Mike & Gina) experiencing all the amenities Tamarack had to offer in their model homes. Seeing these homes through Mike and Gina's eyes, combined with their entertaining give and take banter, allowed viewers a dynamic virtual visit that they could immediately relate too.