 Welcome to JSA TV and JSA Podcast, the newsroom for tech, telecom and data center professionals. Buffy Herakita is coming to you from fabulous Las Vegas for Channel Partners 2022. Joining me today is Willow Fowler of WX Technologies. Willow, welcome to JSA TV. Thank you. It's great to be here. Willow, why don't you tell us a little bit more about what WX technology does in your role? Sure. So I'm the CEO and president of WX Technology Group. We are a technology advisory and consulting firm. So we work with clients to understand what technologies they're looking at, what they're trying to implement, what they're trying to accomplish with technology, and help them understand how do they get there in that process and navigate the technology landscape. One of the biggest values that we bring to our customers is around we're unbiased and we're able to work with our ecosystem and find the correct solution and implement it successfully. Yeah. And let's touch a little bit on cost savings. That's a big part of WX Technologies and your model. Why don't you tell us a little bit more? Sure. So a big piece of what we do is we help customers save on their technology spend. Our average savings that we find in telecom is 40 to 60%. There's a number of different reasons why customers would want to find savings. And one of those is they may want to repurpose that money or use that money for other projects or they just may have to kind of slim down their budget and be able to prepare for future projects. Yeah. So channel partners this year is bigger than ever. The vibe is so great here in this room. Why don't you tell us a little bit more about what you're seeing in the channel and how you're enjoying the show? Yeah. So the channel event has been great. We've had a lot of fun. It's really good to get everybody back together and to see old friends that we haven't seen in quite a while. I think one of the biggest things that I'm seeing in this year's channel event is that people are really bringing out the technology. They're presenting in a way that we're able to interact with it and be more hands-on, which is really critical for our customers. So we're able to go back and talk about what is upcoming? What is the latest technology that's out there that they can take advantage of? Yeah. Is there any trends that you're seeing here at this show? Yeah. So a lot of conversations around AI. Yeah. A lot of conversations around AI. A lot of conversations around automation. How to improve business process. How to do it efficiently and effectively. And it's interesting because I think we all are talking about AI. We're all talking about process improvement and doing that with technology. And one of the things that we really help our customers with is being able to sell that internally and work with other groups within their organization, other business lines and collaborate and be able to implement that technology. Yeah. AI is definitely one of the hottest topics here at the show and here in our industry as a whole. Willow, is there anything else you'd like to add? I know. I'm just really excited to be here. I'm really excited to bring these different technologies to our clients and implement them in a way that is meaningful and impactful and actually makes a difference in the business. Willow, tell our viewers where they can go if they would like to find more about WX Technologies. Sure. You can go to www.wxtechnologygroup.com and learn more or reach out to us on social media. LinkedIn, Twitter? Yep, exactly. Okay Willow, well thank you so much. It was such a pleasure to meet you and have you join us today for another fabulous episode of JSA TV at Channel Partners 2022. Thank you viewers for tuning in and happy channel networking.