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TEDxSeattle - Sapna Cheryan - 04/16/10

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Uploaded on Apr 27, 2010

Stereotypes as Gatekeepers -

Sapna Cheryans research broadly examines how cultural stereotypes impact peoples choices and behaviors. She is particularly interested in the role that stereotypes play in determining peoples sense of belonging to important social groups. One of Cheryans areas of research interest is:

Distancing from an alienating stereotype

Why do women consider a future in computer science to a lesser extent than men? Might this be because the powerful image of the male computer geek makes women feel like they do not belong in the field?

Attracting more women into computer science may therefore depend on broadening the image of who belongs in computer science.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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