BEHIND THE SCENES Start here. Get there. at LCC





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Published on Jul 24, 2012

A behind the scenes look at LCC's new commercial to promote "Start here. Get there."
"The biggest creative roles in this spot have all been done by LCC alumni and students both on and off camera", says Dan Hartley of LCCTV and LCC alumni. Hartley conceived the vision for the commercial and worked closely with Ahptic Film & Digital and the college to coordinate the production.

The commercial's soundtrack was also produced by LCC students involved in the Lansing-based band Dizzy Dearest. Two of the three band members currently attend the college.

Watch Commercial Here: http://youtu.be/TmKUR8XRnnU

The new commercial will debut during the 2012 Summer Olympics and run steadily on broadcast and cable channels throughout the months of July and August. In August, the spot will also debut in NCG and Celebration Cinemas.

Lansing Community College's Fall 2012 commercial plays off the college's successful Start here. Get there. campaign. The 30 second spot gives viewers a snapshot of the student academic experience in the classroom and also spotlights programs where LCC is a regional and national leader. The spot aims to appeal to 20-30 years olds , the exact demographic that we are seeing dips in enrollment. In recent surveys, students said they connect with the Start here. Get there. brand and are happy to see LCC advertising that appeals to their taste. The fast-paced, high energy commercial was produced by Ahptic Film & Digital to appeal to Millennials and Gen X'ers. The goal is to ignite new interest in LCC and further the college's brand as a leader in academic excellence and workforce training with state-of-the-art learning facilities. "The attitude toward community colleges is changing in light of rising tuition among private and public universities and our changing economy. We're working to re-introduce ourselves to students as a top college choice with high quality, value, small classes, exceptional faculty and learning environments," says Nicole Szymczak, Acting Marketing Director. "With this commercial, we shatter the community college stigma and put spotlight on what we have to offer."
The majority of Ahptic Film & Digital staff are alumni, including two of the companies three owners. A "behind the scenes" video shows the intense collaboration between LCC faculty, staff, students and alumnus. Ahptic Film & Digital is a nationally recognized full service production and post-production company located in Lansing. 90% of those seen on "on camera" are LCC faculty, students and staff.

Find us on Facebook: www.facebook.com/lasingcommcollege1

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