 and any of the businesses that I consult for is the lack of clarity and understanding of your business numbers. By understanding your numbers, now you know which levers to pull in order for you to be more profitable. If you were selling and you were making a lot of money, a lot of revenue specifically, but you're not retaining any of that, that means you have a bucket with a lot of leaky holes. Our goal right here is to get clarity on where the holes are to patch the holes up so we can retain more water, more profits in your pockets.