 It is the reason why people are going to follow you. It is the reason why people are going to be interested in you. What's up everybody? Ricky Kruth here. Welcome back to my channel. So today I want to talk about Instagram content and how to create Instagram content that's going to create that engagement that you want with your followers and not only that but bring you more followers. When people visit your Instagram profile you want them to see the best possible content so they become interested in whatever it is that you're doing and decide to follow you. The content that you post on your page is going to be the foundation of your growth. If you don't have good content you're not going to grow as fast. If you don't have good content people are going to be as interested in what you're doing. Now once you have a great content distribution in place you still have a lot of work to get to the places that you want to be. You can't just post content just hope for the best okay. We still have to engage with our followers. We still have to do the things that we need to do in order to grow but like I said that foundation is going to be your content. So let me tell you the story about my Instagram account and my journey through getting it to the point that it is now and creating the kind of content that I have now and where I see it going in the future. I started out creating my own content just posting I was just throwing stuff out there just trying to see what works what doesn't work you know what creates engagement how Instagram even works period you know in the beginning you don't even realize how these platforms work and they're also different and so you just have to play around with them at first and kind of see what direction you want to go and then once you see an opening boom go for it and start creating that content. So I was creating my own content I was just kind of posting pictures and then I went to to create quotes on the pictures where I just used Adobe Photoshop for that then I started doing videos where I put the words on top and I do captions I used Adobe Premiere Pro to create that content and I was just going and going and going and what I realized was after doing this for so long on my own was that it takes so much time work effort creativity to create this original content let me tell you right now original content original content is king it is the reason why people are going to follow you it is the reason why people are going to be interested in you it's because you have original content not generic content not you know reposting of content they want to see original they want to see something that they've never seen before that's what wins on social media that's what wins in marketing period is original content stuff that no one has ever seen before and that's what you should be posting on your Instagram profile is original content okay focused around who you are focused around your philosophies focus around what you're trying to accomplish also I think you should be posting at least once a day if not more but at least once for sure every single day okay and you need to post for several reasons okay when you're posting every day it shows your clients and your followers that you're consistent that you're dependable that you're working right it shows them that you're a hard worker you're here to stay you're not going anywhere and you're there to help them okay so the consistent posting helps them realize who you are as a person okay so that's really really big also when you're posting that much and you're watching the the engagement you're watching the algorithms you can kind of see when changes are made and you're able to take advantage of those changes as they happen okay whereas if you see that there's more organic reach here like Instagram stories or if you see this or that you can make a change in what you're doing and boom start taking advantage of it like right now at the time of this video they just made where it's IGTV can also be in your actual post right it can be on your actual profile not just on IGTV you can actually post it to your profile as a post okay so and that has really 10 acts to your views right if you just post a video on your post a regular video you're getting X and then if you post it as an IGTV on your profile you're getting 10 X right now so it's a really really good way to get some extra exposure and if you're not posting every day if you're not watching other people's posts and however things working then you don't realize this because you're not in the game you got to get in the game so I want you to be in the game I want you to post every day I want you to be watching so that you take advantage of these little changes the little algorithmic changes that happen periodically now what I started doing is I started being mindful about what I'm posting versus what I'm putting in my stories and I have to understand that those are two really two different platforms okay sometimes when I'm posting my stories I don't want to post I'm sometimes stuff that I post I don't want to put in my stories it's two different platforms within the same platform so understand this realize it and use it to your advantage the stories are created to show people another side of you right it's to kind of show them what's going on through your day what you got going on what you're thinking about so on and so forth okay and to document to document what's happening okay so so that's really big because people can see what you're posting and they can see your posts forever however your story only lasts for 24 hours and that gives them a glimpse an inside look at your life so I need you to make at least one or more posts per day and I also want you to create five or more stories per day through your day what's going on and how you're doing how you're doing it and so on and so forth and when you get up over 10,000 followers you you get the swipe up feature on your stories where you can add links to your stories to go to your youtube or go to your website or go to whatever you want you can have swipe up feature there now if you have less than 10,000 followers you can still do the swipe up feature if you promote your story this is a feature that instagram came out with maybe two months ago three months ago or so which is very interesting as you create your stories after you've created them you can go back to your story and you hit those three little buttons at the bottom right and there's another pop-up menu and one of those options is promote you hit the promote and you can promote that story in other people's stories okay and you can have the swipe up feature to a link okay so even if you have less than 10,000 followers you can still do swipe up if you pay to put that story in front of other people okay and you can pick the people it goes in front of it can be a local audience that's geographical you know to you or you can create people that have certain interests so on and so forth you can even create an audience that's like your current audience your current followers okay which is what i suggest if you're you know depending on what kind of business you're in you'll kind of decide that but you can still do swipe up if you pay and you can you can only do you know you could do something like a dollar a day if you want as little as that if that's what you want or you can do more you can do as much as you want but i'm killing it right now with instagram story ads so i know i gave you a lot of different things in this video a lot of different ideas i'm just kind of just letting it all out stuff that i've learned you know here recently and along the way but if you look at my instagram account you see the content what i had to do because it was taking so much time to to build and create this content is that i basically just handed it over to a company called high key agency now high key agency i've been working with them for maybe six months now they're incredible okay they're creating all my instagram content now so there's a link in the description now where you can just click there and then you can have a call with luke at high key agency who is who i work with and they can start creating your instagram content for you and right now i have maybe 30 videos right i g tv videos that are set up perfectly to go as a post right and then transfer over to i g tv that are ready for me to post right and i'm not going to post all those in one day or even a month i'm posting a video every other day i'm posting a still shot with a quote picture every other day so i'm doing a video one day a picture the next video one day picture the next and then sometimes i'll throw an extra post in there if i have something else i want to to post about or what have you so anyway just check out my account let me know what you think in the comments high key agency is the way to go let them handle all the creation they'll build it around your philosophies around your business around what you have going on it's to the point now where we don't even have to communicate right they know exactly the message i'm trying to get across i send them a piece of raw content and then they transfer it into this incredible piece of content that i can now post on instagram and also post them on facebook so you i'm using this across all the different platforms and it's working out very very nicely and i just wanted to share that with you and all the other nuggets i shared with you if there's anything in the world i could do for you please let me know smash the heck out of that like button for me leave me a comment and we'll talk to you soon