 Now what happens when your patient walks with the prescription that they're unhappy with they came to you for the prescription Right, they got the prescription from you. So when something goes wrong with these glasses, who's to blame? They're gonna come and blame you and how does this make you feel as a true optical professional? What's your response to this feeling to be honest? Most of us don't have a response at all and when we do it is a bitter kind of You'll regret it's vibe some even say oh well you pay for what you get or it's not what you can get here But what if instead of the bitter you'll regret it vibe? What if we did something a little differently? Seriously though you guys went to school for years to refine your craft and optometry and during those years How much time was spent on calculating your ROI of your frame inventory? They teach you that how many classes did you take on optimizing your investment? How many credits were you offered on being able to refine your ability to carry certain brands in your optical? very little and It's so vitally important to your success Now you will notice that in this questionnaire There are a lot of questions Because interviewing is something that should not be taken lightly and too many of our offices are just like up up up All right, and then we go dang it Why did that person work out because you didn't invest the time to ask them the right questions and completely understand them You guys this is something that cost your opticals a ton of money and a ton of time Why not invest the time in the beginning to really get to know someone during an interview? And the point here is is that if you have an employee who is intensely engaged in the success of your business That's really good for your business, but unfortunately for most businesses their vision statement and mission statement is filled with Overused jargon and buzzwords that are not at all inspiring So what good is a vision or mission statement if it doesn't inspire? It's no good at all