 What are YouTube ads and how do they work? Hey, have you wanted to do YouTube ads? But you don't know how they work and they seem kind of complicated well They are complicated if you don't know how to do them But in this video, I'm going to show you the types of ads and how to do them now This is going to be a two-part series this first part We're going to talk about the ads what the ads are and then the second part We're actually going to show you how to do the ads Okay, so you want to watch this video and then go to part two. There'll be a link below to the second video Okay, let's get started. You're going to want to watch this to the very end because you need all these pieces of information To do the proper YouTube ads no matter what type of business you have these YouTube ads can work for you You know, I've seen restaurants and pizza places and hair salons and and doctors and Friggin real estate agents. It doesn't matter no matter what you do no matter what product you have no matter what service You have YouTube ads are amazing and they're a lot cheaper than Facebook They beat Facebook every single time so YouTube ads are really good So let's get into it first and I want I want to kind of ask you Why do you think people actually do YouTube ads put your comments below? Why do people do YouTube ads now? I will tell you this YouTube has two billion two billion logged in visitors a month Okay, they're the second largest most popular website there is outside of Google and I don't have Google's really a website Okay, it's more of a search engine But then again YouTube is the number two search engine in the world and they're owned by Google So that tells you something right there So what I want to do first is I want to go through in this video the types of ads It's really it's really important that you wrap your head around the types of ads because there are different ads There's the ads are not all the same on YouTube. Okay. The first one is skippable in-stream ads Skippable in-stream now I'm going to define each one of these and tell you what all these are I just want to list them first. The next one is non skippable in-stream ads Okay, now this includes also your bumper ads that you'll see the next one is video discovery ads that's Formally known as in display ads, but that's video discovery ads and then the last one on the list here is non video ads So that's like an overlay or a banner that somebody clicks on So let's let's jump into all of these and we can go and see what each one is and then I'll show you How to actually do the ads. Okay, so skippable in-stream ads you've probably seen Normally, they'll start right before a video and you have to wait like five seconds before you can click skip ad They are called pre-roll ads when they roll right before the video But there's also mid-roll ad so you're in the middle of watching the video also the video stops It says hey it says in five seconds an ad's going to start And then the ad comes up and you got to watch it before you can skip it Okay, so those are the two types of skippable in-stream ads your ad is going to have to be at least 12 seconds long and Under three minutes is really recommended. You don't want to go too long on that You don't have to even pay for this ad if somebody skips the ad But if they do watch it past five seconds and they start watching the ad that's when you're going to actually pay You're going to actually pay at 30 seconds or the whole ad whatever comes first So if they watch it for 30 seconds, you're going to have to pay and if they watch it to the end You're going to have to pay so if you had a 15 second ad they watch it to the end Even though you haven't reached 30 seconds they watch the whole ad so you are going to pay for that now Here's one for the brand master class We've probably all seen that and they use these skippable Stream pre-roll ads and you'll see it on a lot of videos out there Okay, this is to promote their memberships and they have all kinds of experts on their site and you can take courses there There's however runs for two minutes. It's a long long ad. Okay, but they seem to be working for now The next type is non skippable in-stream ads and the reason these exist is because a lot of advertisers realize that Some people have just developed the habit of skipping every single ad soon as that little five seconds pops up They skip it so they want to do non skippable in-stream ads So what you're going to do on these is you're actually going to pay per cpm or per Thousand views if you really want to get your message out there quick these non skippable in-stream ads work very well You can also categorize in this bumper ads which are six second long And what they really do is they're like a non skippable in-stream ad also and they're identical in what you pay for Impressions you're going to pay for the cpm's the next type of ad I want to talk about is discovery ads The number three ad I want to talk about is discovery ads Whereas the other ads were like a commercial in the middle of a video or in the beginning of a video These discovery ads actually show up on the sidebar when somebody searches a particular subject It usually is related to what they search because I say you set up the ads and once you've done that they may click on your ad There's usually a photo there. There's an image there They can click on to watch your particular ad which is probably the subject They just search for basically they're going to consist of three lines of text and a thumbnail once they click on that image They're actually going to be sent to your video on your channel now For example home depot has a whole bunch of these discovery ads that pop up when you're searching for a related subject Here's what it looks like on the screen right now and the last type doesn't seem like it fits But it works non video ads now if you don't have a big budget These non video ads can be very helpful for you in building your brand and making sales The first type is going to be display ads and they're going to appear on the right hand side And they're going to include an image or a text or something like that And when they click on it, it actually will take them to your website The other type is in video overlay ads and what that is is that will appear at the top of a video that they're Watching and it will kind of just hover there so they can click on it in a perfect world Both of these ads would pop up when it's related content because that's how we set up the ads But it doesn't always work that way so now that we've gone through what the different types or ads are You've got your brain wrapped around that now like I said, it can get a little bit complicated But you can go back through this video and watch it again If you're confused about what type of ad you want to do it is important that you advertise And I think YouTube is the best place to do it now What I did is I split this training into two different videos below you're going to find a link for video 2 in Video 2 we're actually going to build the ad. I'm going to show you how to do that I'll show you some screenshots. You'll know everything you need to know to start your video advertising But please please please if you watch this video watch the other one too If you watch the other one without watching this video or vice versa, you're not going to have all the information You're not going to get great results. Now if you haven't done so so far I don't know why you haven't you haven't subscribed. Is that button still red down there? Take a check If that button still red that subscribe button, you haven't clicked it You got to click that subscribe button and when you do that a bell is going to pop up The button's going to turn gray a bell is going to pop up. It's going to look like this right here next to it You want to ring it? Ring the bell turn on all bell notifications so that you get notified every single time I do a new video now YouTube ads Have been complicated for many years and I know a lot of people shied away from them because they were complicated But you don't have to anymore you can watch these two videos and you can know what to do So you'll want to watch the second video so that you know what to do next. Don't miss out on that I'll see you in the second video. Oh, yeah, I also have a course down below. It's a 97 dollar course You can get it absolutely free by clicking the link. It's click and learn and You can get some training and it didn't cost you any money. That's pretty cool stuff So look down below for that and I will see you in the next video Thanks for watching my video Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel