 All right, here we go and This is an interview with Adam force from change creator magazine. Here we go three two One how do you build a business for social good? It's not just enough to start a business But how do you then actually go out there and make positive change and have a huge impact in the world How do we build a business for social good? How do we solve the world's social and environmental problems? If you're looking to do something meaningful as an entrepreneur if you've got this burning desire To impact lives, then this is the episode for you Because you can start a business and you can impact thousands millions of lives Whether that's through environmental change, whether it's through social change I don't know how much McDonald's and Burger King and Taco Bell are changing the world I mean, maybe they are certainly they get to foundations But I'm talking about building a business where you can Provide clean water to the world's populations where there is none Where you can impact the environment Where you can help underprivileged children, whatever it is, whatever your motivation and on today's episode You're going to learn a few little steps on how you can earn a highly profitable living While also positively impacting the world You're gonna learn how to take that brilliant idea you have that you just don't know how to bring to life and Turn it into life make a living and make a difference to help us do that I've brought in the founder of change creator magazine Which is designed to push mindful business His name is Adam force and he's joining us now from South Florida Adam. How are you mate? Good. How you doing James? Appreciate you having me on here. Great to have you Adam Just tell us a little bit about you and your change creator magazine Yeah, so, you know, you know as we're all kind of watching the news here. There's just a Lot of challenges that can frustrate people like you mentioned It could be simple things in local community. It could be global things that are big and overwhelming but You know, there is a shift There's a shift in mentality that's taking place that I think is important to acknowledge and even nurture and as you look at the younger generations you're gonna find that They are more interested in buying products from companies that are responsible. They have sustainable product lines Or they're supporting causes And they're interested in pursuing those types of businesses themselves as well So this you can see in those habits and these things the way that they're approaching these things that there's a change in behavior And a lot of people are looking for more meaning. So even the younger generation is Feeling more inclined to only take on work that aligns to their values There's that sense of fulfillment. You know, I've spoken to people like Yannick Silver He's a real well-established marketing guy and he had all the money He had the businesses, but there was just that one thing missing and it comes down to You know, what's my legacy? You know, like what is that? What is there's no sense of fulfillment? So change creator really is is me looking at those things and and having that Going through the story myself, you know, I went on a trip. I had an epiphany I came back and I was all about social entrepreneurship because that approach to business made sense to me And as I started playing in that area, this is maybe five or six years ago There was no information about how to become how do you make money doing these things? You know, I have no idea I know how to become a doctor. I know how to become a lawyer But how do you do what Scott Harrison's doing and give people Queen water but actually make a living doing it at the same time? Had no idea. This is a very Unlinear path, right? So long story short. There was a gap in the market and I always say that you know I love Forbes Forbes magazine. I love ink magazine and they do really good work for economic entrepreneurship or Commercial entrepreneurship, whatever you want to call it, but there is nobody out there making Social entrepreneurship as cool as they make economic entrepreneurship And so I was like, well, hey, let's I I was listening to a podcast and boom I heard this someone who hadn't having success with a digital magazine and rather than me trying to create hemp water bottles and You know be rain rainforest advocate I decided this was in my wheelhouse and one thing I learned is it's really important to use the skills you have and Acknowledge what your values are and then find a way to leverage those things and for me. I know publishing. I know design I know user experience. So hey, I started building this magazine because now I can say we are the first digital magazine app For social entrepreneurs And so I'll pull us there, but that that's the story of how that happens So what are a few examples then of you mentioned? Mindful water I think it was But what are a few examples of companies that are successfully doing The very thing that you and your magazine really promotes which is pushing mindful business. What are a few big examples? Yeah, I think one company is a great example is D light and I just interviewed one of the co-founders Ned and He and his partner were they went to jeez was a Stanford or Harvard for this class for social innovation product design right and they met there and there is this huge hole in The world where people don't have electricity I mean who would think right such as such a thing that we walk around every day and take for granted But there are people whose kids can't study because they don't have electricity They're working towards candles or they're using kerosene which causes Crazy hazards or health issues and all kinds of other problems that stem from that and they came up with very affordable products that people can bring into their homes using solar and Now they have a whole product line all kinds of things and they're very small simple They have large, you know complete household type of products So long story short. I forget the numbers, but they have now impacted. I think 65 million plus people Which is staggering and it was just there there They were really inspired by the problem, right because they wanted to fix something that really you get frustrated, right? Sometimes frustration could be a form of motivation And so they tackle this problem. They built this product and they're literally changing lives They're they're helping the health of the families. They're giving kids more opportunity to be educated So the list goes on and you can check them out It's D dot light and their website is has all kinds of impressive stats and stuff Which I don't remember off the top of my head besides that 65 million I'll give you another example. I interviewed Dr. Alice Dar Harris, okay, he's on our six Release of the magazine and he's on the front cover He is a social entrepreneur awardee through the Skoll Foundation and I believe that was 2016 I can't remember it's 2015 or 16 But his story is incredible. He studied marine biology loves coral reefs But at some point he was leaving college and he had to decide literally I'm out he's at a crossroads saying do I Go down the corporate path I have a job lined up and I could take this job make good money or do I want to follow my my heart and do something in you know marine biology and coral reefs and he decided to go down that road, of course and Long story short He's been working a lot in Madagascar up the coast lines there and these people were knowingly because they didn't know how to how to address this otherwise, but they were Overfishing the area and it's probably an area where most of the fish a lot of the fish around the world comes from okay And so they're overfishing because they have to put food on the table, you know, they know the environment very well But they didn't have solutions to What do you call it replenish the fish populations? Okay, so he went in there and he had to say alright I got to take off my Recall this article the reluctant on social entrepreneur because he didn't want to become a businessman But he had to put his businessman hat on right so that he could say I got to make money in order to execute the conservation efforts right and so he not only figured out a way to Support and replenish the fishery areas The people thought he was crazy then he did one beta test He proved that it worked and then everybody up the coastline started copying him. So that's the scale, right? At the same time he had to figure out a way to fund it and people started writing him checks to go and See the areas he was working and what he was doing and so then it became an ecotourism Opportunity and now you can go there today to some of the most beautiful areas around the world and you could participate In what he's doing hang out on the beaches do collect some data go scuba diving like all this all this crazy stuff But it also gave work to the local community as well as another Source of income so now he's helping the community not only with the fish But also with other sources of income so it became this whole big system that he put in place That's now scaling up the coastline Wow, okay And so do people to people who do this who create these movements and create these businesses and they impact millions of lives do they themselves become very wealthy or very rich and and Is that what we want because if they're wealthy if they're becoming wealthy and rich from the business then obviously the world is impacting that because I know a lot of people who do who spend a lot of time in Charities and I know a lot of them are broke a lot a lot, you know It's amazing like they're out there and they're giving so much service So local communities and feeding the homeless, but they're also just really struggling financially so these these people that you mentioned are they be are they themselves becoming rich and and wealthy While doing these charitable exercises Well, I don't know how much money they have in their their bank account But you know if you are impacting 65 million plus people I have to imagine your sales are pretty good You know, I mean as far as dr. Alisa Harris, I mean you pay per eco tourist It's you know a couple thousand dollars and they are jam-packed all around. So are they becoming rich? I'm gonna say yes. Yes, they're rich because they're waking up every day doing what they love to do They're rich because they go to sleep at night knowing that they're helping people and there's that great sense of fulfillment And they were intelligent enough to build in money Understanding that it's very important as part of the the model for anything you do whether you're doing a social business or an economic approach to entrepreneurship So yeah, the money has to be there where the lights go off. I think when I say they're rich It's not just about money to me. It's about Scaling actual social impact if you scale rather than thinking I'm scaling the organization You scale the impact and the more you scale the impact The more the your your plan where you have that money baked into your business model is going to come back to you, right? So I think that they're doing pretty darn good because they're scaling their impact a lot I would wonder at the point where you're making a massive impact and you're feeling rich like you said in your In your social change and you're rich feeling rich because you're changing the world I would wonder how how as a business person or entrepreneur then you would actually make make a choice or make a decision Under how much to pay yourself whether it be a salary or whether it be Shares or whether it be an exit strategy because a lot of people, you know when they they start businesses And they're entrepreneur They've got a five-year exit strategy in mind where they would you know sell to a company and cash out and and maybe go And change the world like these people are doing so do you have any insight into into what's going on there? And I asked the question Not because I'm some money-grabbing person who's like so interested in you know pushing my own agenda But I know that people one of the reservations I'm sure that people have from starting a social change business is well How is yes? I want to change the world, but how will it impact me? How how much money can I make how can that affect my? Financial future not just my all-round feeling of of changing the world and impacting lives and and yes I'm rich in that but my own finances my own wealth creation So do you have any insight into you know what people shared with you on that? No particular so I guess my response there would be Most of these people are not doing what they're doing for the money Not to say they don't want to make money right they'll have their school debt to pay off just like other people coming out of college You know, we've all we all go down that road Unfortunately, it's a typical path But I think that what they do is they just find a way to whatever is burning inside them right if you're passionate about the marine biology or they're you're You know helping kids who don't have shoes or whatever it is That problem is so important to you that you're just looking to find ways to make money so that you can keep Addressing that problem and that includes making sure your lifestyle is paid for so I think it starts at the the onset So when you're getting into it's like a mindset right just like everything else meaning What is success to you and you have to start defining that at the get-go? What am I looking to accomplish with this business? What does it look like? What's the business look like? Where does the money come from and what is going to be success to me? So, you know if I impact this many people and I sell this product How much money do I make and how much do I want to come? So I think it's up to you to arrange and organize and plan from the start What success looks like and then go and make that vision come to life And you know when I say that money is not the most important thing. It's not the driving force It's important to Amplify what you're trying to do and support the mission, but money is not the mission, right? So I think there's an important mindset shift that people have to have if they're gonna do a social impact business because Yes money is important, but there's a difference in behavior and action and result if you start a business Just because money money is the mission. I'm out to make money You're gonna do just like a big lot of big corporations anything it takes to raise the bottom line Which means sacrificing environment or sacrificing well-being thinking of yourself and the business Always first and not what the people around you that 360 view, right? So it is a mindset shift and if you're thinking about Damn this problem. I got a I just can't sleep at night. It drives me nuts that these kids don't have water And I'm gonna go figure this out You're gonna behave very differently with that motivation as your mission then you're gonna say I need Millions of dollars so that I can make this thing scale and I can and change all these lives and yes, you take your fair share, of course We're talking to Adam force is the founder of change creator magazine. You can check it out change creator Maggie, what's the website for change creator at a change creator mag.com great So check out change creator mag.com So how does the listener or the viewer right now get started then let's just say they've got an idea What should they do to try and implement this idea for social change and try to impact millions of lives? I Mean if they already have an idea, I think the first thing you have to do is start mapping it out So you're gonna have to start understanding What the business looks like? How is it going to work? You know, what are the things you need to consider and how are you going to make money? So really to me it's getting down. What is your dream? And what is that mission? Okay, and once you understand foundationally the vision like you can get clarity on a vision You can start taking the steps necessary to bring that vision to life And when you have an early idea depending if it's a physical product or service You want to talk to people that would that you as a hypothesis would actually believe are going to be your customers And I love what Michael Gerber talks about is like you should start your business always with in mind Whether this is the intention or not that you're gonna sell it the business is a product okay, and you have to build the business so that it's efficient and It can be sold as a product But at the same time your second important customer is the actual Person who will most benefit from what you offer? And you want to go out and talk to those people who do you know and get feedback? In other words, we're trying to find product market fit Then you're just gonna have to start taking steps to test it low-cost bootstrapping so I think for me it is a matter of Getting clarity and putting everything down on paper Understanding where you're going. It's your map, right? It's like you don't want to play darts without a dartboard. Otherwise, it's just pointless If you don't know where you're going you can't get there, right? so Really get as clear as possible on everything that one where where you want to go and then all the components needed to Get there and then start talking to people to see if your idea makes sense and then start testing it If you don't have an idea yet, and you're thinking I don't know what I'm good at I have all these ideas I want to pursue and I don't know which one so I'm paralyzed My recommendation would be to take self-inventory steps and you have to sit down and start writing You know, what are your values? What's important to you? What has somebody you come and ask you a question for help like has anyone asked you for help before? That might be something they look at you as an expert at or something, right? So there's there's steps you could take to start assessing who you are and once you put it on paper Like here's what's important to me Here's what a problem I want to solve and all these things start coming together and becoming more clear so you might be Someone who is a surfer and you love the environment So you start coming up with ideas that are related to these skill sets that you have And a line to the values that you have so now that's gonna be a passionate line of work for you Okay, so it was yeah, so we're starting out with mapping it out getting it as clear as possible and that involves Just sitting down and writing down your your goals and your values They've done these studies actually that show that if you write if you say down if you say your goals Then you have a 4% chance of success, but if you write down your goals You have a 44% chance Yes, so better to sit down with a pen and paper and write them down rather than Just you know think about it in your head as you're walking along along the street Yeah, 100% agree 100% agree. Yeah, so write down your goals Now when you said talk to people, who do you mean when you say talk when you say people when you're talking to if there was one person That would be that would most appreciate and get value from whatever Service or product you're offering Find where do they hang out and try to go talk to them They call it getting out of the building you know, so if you are somebody that is Wants to do a retail shop you start going to talk to the people that buy, you know women's clothing Are you so whatever it is? It's the end user of that product the ideal person So you want to go and talk to them and get feedback and if you have an audience already Obviously you can survey them and things like that But live conversations are really powerful because you can get a lot more insight from people Based on their experience what they're looking for and I will say it's not as easy as just going out and having a conversation I think you need to do a little homework about How do you manage that conversation? What are the right kinds of questions to ask because you can't just go out as they say and say well? What do you want? You know, it just doesn't work. Otherwise, you're never going to come up with the I they don't know the new idea or the new that the way you need to tweak something like I think it was Ford who made a comment about that saying if I ask people what they want, you know I would have made faster horse buggies versus like the car, you know, because they don't know about the car yet, right? So you got to kind of work your way towards like what are those needs and then it will spark and inspire your ideas So that's what I mean by getting out on people Okay, so so now we've and we've done that we've written down our values and what's important to you And now we're kind of formulating an idea. We've got this idea now for a business We've got a kind of a business model. We've spoken to some entrepreneurs people. We know we've listened to lots of podcasts We've read Adam's book Adams magazine app rather the change creator. We've been inspired by other people who have started their businesses Around the world. What's the to the uninitiated so many hasn't really started a business before How what what are the different steps? From just starting a business to starting a business with it with you know, making sure that you've got social impact Coming in the future Yeah, I mean if there's a number of models you can explore To adopt to an established business or if you're starting like you said and you want to adopt those I mean you can look at Tom's shoes the buy one get one model You know, you might be as simple as an accountant who does pro bono work for people that can't afford a good accountant You know, there's there's all kinds of ways to Do social good with your business and it doesn't necessarily have to be Impacting, you know an entire country it could be in small community It can be at large scale, but I think the way you get towards that is when you do that inventory You're gonna start finding work and ideas that are You know percolating based on your values and when you do that the business starts It just starts going in that direction because now you're making sure you're sticking towards what's important to you And when you write down your values usually you start getting into a world part of that too is in a process that we have So on our website, I have a startup guide, right, you know, it's one of those incentives You can download it, but it goes through things too like well What frustrates you in the world and there's just a number of questions and examples we give to start helping people figure out What category might make sense for them? Like there's so many direct directions you can actually take it and again So to me to figure out where you're going to answer your question It is really in that exploratory phase up front of understanding who you are and what's important to you And then if you can follow that purpose do those things You're going to that's what the world needs it needs people doing that follow what you're born to do So I think it's just discovered in those early phases and I did the same thing and I got to tell you I agree with your your point about writing things down and the value of that because I've been I you think you know these things in your mind like well I love you know rainforest and I'm gonna do this and that but Man it you can spend a year of your life pursuing things and then finally you go back and I just did it again I I revisit my vision and my business plan all the time now and It just makes a huge difference. It gets more and more clear as you go So you may not know the answer right off the bat. You might have to say Here's who I am. Here's what's important Here's how I have to plan my business model and here's so now you have a hypothesis Okay, but you may end up playing to pivot because you're gonna get feedback. You're gonna find out maybe there's other things that are More important to you as you change yourself So it's I think it's an ongoing evolving process So I'm gonna get you to Give me a hand here now. So I have two businesses. Let's do we'll do one by one Okay, so I have the 30-day no alcohol challenge Which helps people reduce or quit alcohol and I have saw something about alcohol on your whiteboard back there Yeah, I was doing a live call with the members on the phone. Yeah a couple days ago And then I have a company called Excuse me swanik sleep, which helps people sleep better So let's break down both of those just as an example and I'll get I'd love to get your input So 30-day no alcohol challenge Helps social drinkers reduce or quit alcohol people come into the program. They They learn how to quit drinking for 30 days. That's enough for them to get a glimpse of what it feels like To go 30 days that many people haven't gone, you know one day in in their social lives Well, some people as long as they've gone in 20 years is like so two or three days. They're not Alcoholics, they're just social drinkers who've just developed this habit of drinking And what what usually happens is that people who go through this challenge, they come out the other side having lost weight Having sleeping better They improve their relationships with their children with their husband with their wife their boss their colleagues their friends They attract a higher quality or higher caliber of people into their lives. They find that their dream romantic partner. They They they feel happier they save a lot of money and because they're Got more clarity and focus. They make a lot of money. Okay. Go on into the life having much Fulfilled and much much better lives most of the time empty and I'm not saying that they have to quit drinking alcohol forever I'm just saying quit for 30 days and then afterwards people can go back to drinking But maybe most people who do my course if they do go back to drinking They do it at a far reduced rate than when they and what they were These alcoholics are these just everyday people drink socially it can be Alcoholics, but 99% of who I work with are just everyday social drinkers, okay? Who either know that they drink a little bit too much? Well, I don't know but they drink a little bit too much and then all of a sudden they realize that they've been drinking a Little bit too much. So I don't pretend to to be able to I don't pretend to be a doctor and I don't I'm not like like here. In fact, my core demographic really is just the social drinker What I would call a non-alcoholic Social drinker who drinks a little bit who knows they drink a little bit too much and it makes them put on weight It slows them down, etc. Yeah, I've been I've had that program going now for for a couple of years it's been very successful I've just released a book called the 30-day no alcohol challenge and And so, you know, it's it's changing lives. It's Forming lives is impacting lives. So my question to you then is how could I? really turn this into a Worldwide movement to really set a goal of impacting Hundreds of thousands or even a million people have a goal to like have a million people take a 30-day No alcohol challenge. What could I do? What could I add to it? What how could I amend the existing business to bring increased awareness? Would it mean putting giving away like proceeds to a certain foundation could it mean setting up Schools or foundation could it mean I don't know like I'm asking you. Yeah. Yeah. Well, I guess it depends You know, I don't know how you're you're building awareness currently But you know, I think when it comes to scale those are things that you really want to try to build in To the model, right? So you mentioned a few things that could be helpful but if you're thinking about For example, like you said, so I don't know how much it costs to get the book or to go through the program They can donate to a cause of their choice. They can You could do something where they're you know, you're getting referrals You know how they did the ice bucket challenge Like there could be a creative outlet like that and for every video that is produced Maybe for every share or something there could be a contribution made like to a donation or something So it's not like that. I think for your model like you don't have Anything where you would do responsible sourcing and things like that But I it sounds like what you could do is and I know the millennial generation specifically Support they are really into supporting causes Like I mentioned earlier and they will put money down for those things So if you build it around that kind of Idea there could be more incentive to push the program So a campaign around that could be helpful and then obviously some of the creative solutions to build scale in when it comes to referrals and challenging other people Yeah, okay Yeah, so for every if I could do something come up with something where it's for every time someone completes a challenge and Holds up a sign that says I completed 30 days. Yeah, so sit on their social media. My organization will donate ten dollars to Something but it kind of needs to be something associated with alcohol, right? But I also don't really want it to be associated with these places like alcoholics anonymous and and and like Because I wanted to be really like a positive uplifting experience of people rather than like they come in and go on my life Sucks because I drink too much and you know, I'm an alcohol I don't I don't want it to don't make it about that. It's not about having a problem. It's about improving your life No matter how much you drink me. Maybe there's testimonials that people can share To state, you know, how hey I drink twice a week or whatever it might be and I have a total of I don't know eight to ten drinks in a week, whatever it is But I just want to challenge myself just like my wife and I we have challenged ourselves to stop eating meat And now it's been four years You know, it was just something we challenge like a life change to see if we felt better So maybe it's about exploring yourself Challenging yourself to do something different and see how does it impact your lifestyle? Does it make a difference if it does? Can you share how you how it changed your life? Okay, I'll have it I'll have a continue to have a think about that And if you're listening to this and you have an idea about Who I could donate money to that's not associated with like doom and gloom alcoholism But is but is associated with positivity and making a change and transforming life and feeling happier and and amazing Then please do reach out to me Send me an email at James at James swanick.com and I would love to hear from you if you have a suggestion the second business. I have Adam and is Swanic sleep So I've created a company a sleep company and our first product is a pair of blue light blocking glasses Which are called swanis They've been out for about a year now And I have a goal my brother and I my brother my youngest brother Tristan and I created the company and Initially, it was just to see whether these blue light blocking glasses which help you sleep Would be a great company, but now we realize a sleep company is really what we want to do It's so we're not a glasses company. We're a sleep company. So we're going to be rolling out sleep supplements mattresses Pillows slips sleeping masks earplugs Ed if you all these kind of great sleep products and all done in a very very healthy sustainable way or Making sure that it's all best practices How how but we but again at the moment we don't we don't really have a charitable Aspect to the business as it stands at the moment. It's the first year We've just got it up and going with you know, we're getting getting systems in place How would we turn sleep or our business into a kind of movement that would really impact a million lives not just making people sleep better, but making people sleep better and something So you're asking me how you might scale that type of opportunity. Yeah, I'm just you know How can I how can I put a social cause element to the sounds like you have a social cause element if you're sourcing everything from sustainable Resources, is that accurate? Yes. Yes, it is. Yeah, so I think that's a big talking point And it sounds like both of these things the alcohol and the sleep are both health initiatives So to your point, you know, the alcohol thing doesn't have to be about gloomy like problematic stuff It could just be about a process that is for and changing your life and improving it Just like you need to sleep better to have more focus more energy and those types of things So maybe these types of things you can kind of you know, think about growth hacking In the sense of leveraging other people's audiences It could be charities or I mean look at what Ariana Huffington is doing with sleep, right? so I think there's outlets to maybe think about partnerships in those areas because That's the easiest way to scale up is use other people's audiences But as far as being sustainable, I think the storyline sticks around we use all You know appropriately sourced products. Everything is built sustainably Goes back to nature I mean you can always tie in I Guess the the donations and things like that but the younger generation loves the idea of sys sustainable and responsible business So I think that has to be at the forefront of your storyline Sustainable and responsible sourcing. Okay. Yeah, you say the younger generation. What I what demographic are you referring to there? 18 to 34, but the generation Z which is 20. I think I think it's under 20 They are even more inclined to put these types of values first Really the younger they get the more they are Thinking this way and I think it you know, I love what Jason Silva talked about which is becoming a billionaire today It's about impacting a billion lives not impact not making a billion dollars and he's saying that the the connectivity of the Internet Right the transparency of everything that's going on has allowed for people to expand their empathy further and Because of that the younger generations who grow up in a technological age with lots of transparency They have greater empathy towards what's going on around the world So someone who has an existing business Let's just say someone has a business which doesn't impact social change someone sells I don't know steal paperclip paperclips or has an Amazon business where they sell products that I Don't know whatever lamps or TVs or electronics or coffee tables or they resell Mobile phones on the internet or on eBay or whatever anyone, you know making money Yeah, they're entrepreneurial. They're making money because you know, they've got to get by and I want to run a business How do they then with an existing business? make turn their business Into what that is making Social change into a mindful business if they don't want to just throw it away and scrap it They'd like to have a mind social element to their business. Yeah, well, I mean that's I think you just hit the keyword a social element right the business was not built on the premise of You know tackling, you know, women's rights or something very specific like hunger and poverty and these big issues But you could still address those things. So I think you have to revisit your business model Remember, we talked about mapping out the business. So I think you have to take a minute and say alright Here's my new goals, right? Here's my new vision. My vision is changing now So now you write down what that vision is and you gotta say here's what I'm working with Here's the old model. How do I tweak this model to now reach this new vision? And and you're gonna have to creatively figure out, you know, what can I do and it might be, you know The simple things which we can easily come off the cuff are the the donations or even like your alcohol thing I mean, it doesn't have to be a donation to a real an alcohol related organization. What if you? supported D light and their efforts to put a Electric solar electric in all these houses meaning for everyone that does the challenge It gives someone a light in their home, right? So like that's cool. It's about doing the challenge now It's not about just cutting out alcohol. It's just I'll take on the challenge right challenge accepted, right? So I think you for an established business You have to revisit your business model and you're gonna have to make some changes to pivot and then you're gonna have to figure out Okay, so if this is my objective, this is my vision What what can I do and you're gonna probably come up with a few ideas of how you might actually model it now to Depending on what's important to you how to contribute to that, right? And then it can continue to evolve over time But I mean I couldn't give you a clear answer to say this is what they'd have to do I think every every situation is gonna be unique and they're gonna have to write that down Put it put the new vision on paper and start thinking about how do you now get there? They figured out how to get where they are now, right? So they established the business they figured out how to build it and so they went through this process now They just have a different end game and if the end game is changing it's like the Google Maps is recalibrating and now we're going to a new destination and They're gonna come up with different solutions now So it can always be done depending and there's there's a million ways that we haven't thought of and that We have thought of for people to do some type of contribution small or big but the idea being that they're doing something and Using business as a tool because it's so powerful to help give other people a hand up We're all doing good, but there's so many people out there that are not let's give them a hand up You know what they say about surrounding yourself with people like, you know, it's kind of I feel like a duty, right? like a self like duty to I can't sit here and just complain go dang I can't believe how bad that is. Oh, look at all this. Look at all the deforestation. That sucks at it for them How can I sit there and complain it but not do anything? So, you know, depending on what's important to you you recalibrate, you know And you got to figure it out, but there's there's always a way. There's always a way All right. Well, Adam force. Thank you so much. I really appreciate you sharing your experience and your drive and your passion with my My audience where can we find out more about you and what you are doing? Yeah, sure. So website is change creator mag.com We offer lots of free goodies, but also our primary Offer is the the magazine which is on Google and iTunes right now And we have a lot of exciting stuff coming up in 2017 with Ariana Huffington Tony Robbins guy Kawasaki and a bunch of other guys So keep an eye out. We're gonna be telling some real powerful stories Well, keep doing what you're doing Adam. It's it's it's tremendous and you know, you're making a living and you're making a difference Right, that's the main that's the main part of this. That's the mission and that's the mission And if any of my listeners have been listening to this now and you have a suggestion on how I might be able to Make my two businesses the 30-day no-alcohol challenge be more of a force for social good in the mainstream Or you have any ideas on how I can Impact a million people sleep by improving their sleep lives and if whether that be connecting me to a Charity whether it be an idea about how I could donate a certain percentage of proceeds from every pair of Blue light blocking glasses sold to a sleep foundation or whether it be just like Adam suggested maybe it's just a partner with another similar organization and For every pair of swanis old maybe the other company donates a light bulb to people who don't have lights or they donate on a water to You know, they provide water for people who don't have water. Yeah, those kind of Synergies or those potential collaborations. I would love to hear from you. You can email me at James at James swanick.com Or you can leave a message on my Facebook Facebook pages is James swanick Official, I hope this was helpful for you if you have a dream and it's just percolating in your brain Put it down on paper, right? Write it down. Do what Adam said write it down on paper Get clear as possible Talk to people who would get the most value ask the right questions Write down your values and what is important to you and if you do that enough then the idea will come to you And if you have the idea and you already know what it is Well, let me tell you something. You're as young as you're ever gonna be in this So just do it and now you're five seconds older from one Tick tick tick. All right, so just do it. Yeah, we've only got one guaranteed life in this world So absolutely make the most of it. I don't force. Thank you so much man. I really appreciate your time This has been terrific. Yeah, no, I appreciate it. Thank you very much and to the listener and to the viewer Thank you for listening and watching. We'll catch you on the next time. See you