 But what I've seen in selling, you know, I've been retailing and wholesaling hair dryers forever, is it's really just, you know, each year I go to the trade shows and they show me the new, you know, 1875 or the 2000 watt. It's basically just what some new slogan on the on the box, but it's the same damn product and they don't need to innovate it. They just want to say this is the super turbo. They add ionic, you know, these things are, they do make changes but they're not, it's just not been innovated. And the, you know, when you plug it into the wall, you can draw 1875 watts all day. So they're just going to stick with that and just market it. No interest in innovating and, you know, Dyson did innovate it and we give them, you know, kudos for what they did. It's a beautiful design, you know, they have great reviews. It's sold all over the world, but it is still corded and it's still a nichrome wire technology. So before we jump into this, why had it never been done before? I mean, you think of all the technological hundreds of reasons. Yeah. So one of the things that immediately comes to my mind is power. That's it. It's, is that strictly, that's it. Yeah. You do the math and with conventional hairdryers and conventional batteries, that's a 10 or 15 pound battery or it runs for 90 seconds. So we had to, that was the first obstacle we had to overcome. Okay. So I was getting my haircut today and I asked Sheryl in who cuts my hair. I was like, Hey, have you ever heard of a cordless hairdryer? She's like, doesn't exist. And I was like, what do you mean? She's like, doesn't exist. I said, why, why doesn't it exist? She's like, if it exists, it doesn't put any power out. Right. And so I was like, let me show you this website. And then, and then I was like, what are you, what are like the immediate things that you think of? She's like, battery is not going to last and there's no power. And I was like, okay, now I know what to ask. These are good questions. Yeah, that's great. Yeah. So what, what we really focused on was our unique heating element, right? And the way it interacts with the battery and some of the different aspects of how air flows through a cordless hairdryer. We also came up with one of the first patents we got was related to very high tech. It has to do with how the dryer can communicate outside of the unit itself. So it can actually send signals to a phone or a wifi or something. Yeah. Okay. And and basically give feedback on, you know, how you're using the dryer, you know, take readings off of the temperature of your hair. We haven't done that with this unit, but that that is that was actually issued patent that we got when we were testing. This is like the TheraGun where you can set it like you can basically massage your body and it'll tell you if you're if you're going too hard. Yeah, exactly. There's a sensing technology that links to an app to make sure you're getting the best massage. Yeah, so we're looking for you guys have that. And then you can share it with your hairstylist you can get recommendations on products, things like that. But yeah, and a lot a couple of the patents are more sort of protective as well. I mean sort of looking into, as you mentioned, you can't patent a cordless hairdryer. So we yeah, we have some sort of defensive or preventative patterns. You can patent probably the way it breaks apart. You can maybe there's a lot of design patents, but we have to function you put on the front that concentrator. Yeah, as there's gonna be a design pattern. Yeah, but in terms of functioning patents as air flows coming in, it's cooling the battery pack. And as that heats coming off the pack, which is not a lot, but it is there. Yeah, for sure. It's actually adding more heat. So that's another sort of. So, so what's interesting about that pattern is somebody who's trying to create a battery powered hairdryer cannot allow the heat from that battery into their airflow. Because we've got that pattern. Yeah, interesting. Yeah. Yeah. That's gonna be a tough workaround. Yeah, exactly.